AAPL vs AMZN vs LIF Stock Comparison

Apple, Amazon Com and Life360 Prices as of Nov 5, 2026 Peers: Industry group
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AAPL Apple Inc.
$344.17 +3.2% 1M +27.4% 1Y
Market cap
$5.00T
P/E
38.2x
Revenue (TTM)
$478.83B
Div. yield
0.31%
Smartphones and Wearables Technology
7 wins
AMZN Amazon Com Inc
$260.21 +1.5% 1M +4.0% 1Y
Market cap
$2.81T
P/E
20.8x
Revenue (TTM)
$764.24B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
LIF Life360, Inc.
$46.87 +13.3% 1M -50.9% 1Y
Market cap
$3.81B
P/E
25.8x
Revenue (TTM)
$572.56M
Div. yield
–
AI Platforms Technology
2 wins

Head to Head

11 decided of 12

Apple leads on 7 of the 12 questions below (Apple 7, Amazon Com 2, Life360 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionAAPLAMZNLIFLeader
Larger companyMarket capitalisation $5.00T $2.81T $3.81B AAPL
Cheaper on earningsLower P/E, profitable companies only 38.2x 20.8x 25.8x AMZN
Cheaper on forward earningsLower price / next fiscal year consensus EPS 34.8x 21.3x 35.0x AMZN
Faster revenue growthRevenue growth, trailing twelve months +15.1% +15.4% +34.0% LIF
More profitableNet margin, trailing twelve months 27.6% 17.6% 25.7% AAPL
Better return on capitalReturn on invested capital 68.3% 10.1% — AAPL
Less leveragedLower net debt / EBITDA 0.1x 0.3x — AAPL
Higher dividend yieldTrailing dividend yield 0.31% — — –
Better 1-year returnPrice return, last 12 months +27.4% +4.0% -50.9% AAPL
Better 5-year returnAnnualised price return, 5 years +17.9%/yr +8.1%/yr — AAPL
Less volatileAnnualised volatility, 1 year 25.0% 33.5% 77.2% AAPL
Higher overall scoreMean of the five percentile scores vs peers 51/100 63/100 78/100 LIF

Percentile Scorecard

AAPLAMZNLIF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisAAPLAMZNLIF
Valuation 15 #95 of 112 20 #87 of 108 68 #41 of 124
Growth 55 #49 of 108 89 #12 of 104 100 #1 of 114
Profitability 95 #6 of 104 69 #33 of 103 69 #35 of 111
Financial Health 35 #76 of 116 74 #31 of 114 76 #32 of 128
Shareholder Returns 56 #37 of 83 – –
Overall 51 63 78
  • AAPL ranked among 121 companies in Computer Hardware
  • AMZN ranked among 116 companies in Retail
  • LIF ranked among 136 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodAAPLAMZNLIFSPY
1 month +3.2%+1.5%+13.3% -5.9%
3 months +10.2%-4.4%-21.5% -4.6%
6 months +19.7%-4.0%+6.5% +0.2%
Year to date +26.6%+12.7%-26.9% +7.5%
1 year +27.4%+4.0%-50.9% +8.2%
3 years +92.0%+86.2%— +68.3%
3 years, per year +24.3%+23.0%— +19.0%
5 years +127.5%+47.9%— +56.5%
5 years, per year +17.9%+8.1%— +9.4%
10 years +1,164.9%+589.2%— +251.5%
10 years, per year +28.9%+21.3%— +13.4%

Risk

MeasureAAPLAMZNLIFSPY
Volatility, 1Y 25.0%33.5%77.2% 13.6%
Downside volatility, 1Y 25.0%30.4%86.0% 14.2%
Beta vs S&P 500, 1Y 0.581.342.12 1.00
Return / volatility, 1Y 1.100.12-0.66 0.60
Max drawdown, 5Y -33.4%-55.7%-65.6% -25.4%
From 52-week high -1.5%-8.4%-50.9% -5.9%
52-week high $349.51$284.02$95.43 $779.14
52-week low $246.63$198.79$38.10 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleAAPLAMZNLIF
P/E now vs peer median 38.2xmedian 25.2x 20.8xmedian 18.8x 25.8xmedian 39.4x
P/S now vs peer median 10.4xmedian 2.4x 3.7xmedian 0.5x 6.6xmedian 4.0x
EV/EBITDA now vs peer median 29.3xmedian 16.2x 16.6xmedian 9.0x 134.2xmedian 34.1x
P/FCF now vs peer median 36.8xmedian 23.4x -45.8xmedian 15.3x 36.9xmedian 22.7x
P/B now vs peer median 44.6xmedian 2.3x 4.6xmedian 1.8x 6.2xmedian 2.9x
PEG now vs peer median 2.82median 0.98 0.26median 0.87 0.42median 1.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsAAPLAMZNLIF
Revenue $478.83B $764.24B $572.56M
Gross profit $233.60B $397.75B $444.26M
Operating income $158.06B $96.81B $6.51M
Net income $132.18B $134.77B $147.29M
Free cash flow $136.06B -$61.40B $103.24M
R&D $45.77B – $152.42M
EPS (diluted) $8.98 $12.33 $1.72
Cash & equivalents $36.31B $55.78B $267.06M
Total debt $80.11B $173.13B –
Shares (diluted) 14.72B 10.93B 85.59M
Enterprise value $4.75T $2.31T $2.24B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricAAPLAMZNLIF
P/E 38.2x 20.8x 25.8x
P/FCF 36.8x -45.8x 36.9x
P/Operating cash flow 34.5x 18.8x 36.5x
P/S 10.4x 3.7x 6.6x
P/B 44.6x 4.6x 6.2x
P/Tangible book 44.6x 4.6x 7.1x
EV/EBITDA 29.3x 16.6x 134.2x
EV/EBIT 31.8x 29.7x 543.7x
EV/Revenue 10.5x 3.8x 6.2x
EV/FCF 36.9x -46.8x 34.3x
EV/Operating cash flow 34.6x 19.2x 33.9x
PEG (3Y EPS CAGR) 2.82 0.26 0.42

Growth

14 metrics
MetricAAPLAMZNLIF
Revenue growth (1Y) 15.1% 15.4% 34.0%
Revenue CAGR (3Y) 7.7% 12.8% 28.9%
Gross profit growth (1Y) 19.7% 18.7% 34.8%
Gross profit CAGR (3Y) 11.4% 16.8% 33.0%
Operating income growth (1Y) 18.8% 33.7% 31.6%
Operating income CAGR (3Y) 11.4% 54.7% 28.5%
Net income growth (1Y) 18.0% 87.7% 434.2%
Net income CAGR (3Y) 10.9% 81.1% 69.1%
EPS growth (1Y) 20.3% 86.2% 427.2%
EPS CAGR (3Y) 13.5% 79.1% 61.4%
Operating cash flow growth (1Y) 30.2% 34.5% 136.7%
Operating cash flow CAGR (3Y) 9.5% 40.5% 85.0%
Free cash flow growth (1Y) 37.8% -1,478% 144.9%
Free cash flow CAGR (3Y) 11.0% -359.2% 84.6%

Profitability

14 metrics
MetricAAPLAMZNLIF
Gross margin 48.8% 52.0% 77.6%
EBITDA margin 35.8% 22.7% 4.6%
Operating margin 33.0% 12.7% 1.1%
Pretax margin 33.3% 23.0% 2.5%
Net margin 27.6% 17.6% 25.7%
FCF margin 28.4% -8.0% 18.0%
Operating cash flow margin 30.3% 19.5% 18.2%
Return on equity 120.4% 23.1% 24.3%
Return on assets 33.6% 11.5% 14.1%
Return on invested capital 68.3% 10.1% –
Return on capital employed 70.6% 10.6% 0.7%
Asset turnover 1.2x 0.7x 0.5x
Cash conversion (OCF / net income) 1.1x 1.1x 0.7x
Stock comp / revenue 2.9% 2.7% 12.1%

Financial Health

11 metrics
MetricAAPLAMZNLIF
Debt / assets 19.8% 13.9% –
Debt / equity 0.7x 0.3x –
Net debt / EBITDA 0.1x 0.3x –
Debt / FCF 0.6x -2.8x –
Liabilities / assets 72.3% 50.7% 41.7%
Equity / assets 27.7% 49.3% 58.3%
Interest coverage – 22.3x –
Current ratio 1.0x 1.0x 5.6x
Quick ratio 0.8x 0.8x 3.6x
Cash ratio 0.3x 0.4x 2.5x
Altman Z-score 12.79 3.96 6.16

Shareholder Returns

7 metrics
MetricAAPLAMZNLIF
Dividend yield 0.3% – –
Net buyback yield 1.7% – –
Shareholder yield 2.0% – –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusAAPLAMZNLIF
Forward P/E 34.8xFY2027 21.3xFY2026 35.0xFY2026
EPS, next fiscal year $9.90FY2027 $12.20FY2026 $1.34FY2026
EPS growth, next FY +10.2%FY2027 +70.2%FY2026 -44.9%FY2026
EPS growth, the year after +3.0% -13.9% +26.1%
Revenue, next fiscal year $548.93BFY2027 $775.37BFY2026 $718.66MFY2026
Revenue growth, next FY +14.6%FY2027 +8.2%FY2026 +46.8%FY2026
Revenue growth, the year after +6.8% +29.0% +19.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersAAPLAMZNLIF
Held by institutions 66.0% 67.0% 40.8%
Institutions holding 6,136 6,152 205
Change in shares held, QoQ +3.6% +4.8% +4.5%
Institutions buying 2,803 3,248 116
Institutions selling 2,930 2,414 65
Buyers to sellers 0.96 1.35 1.78

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

AAPLAMZNLIF
AAPL 1.00 0.08 0.10
AMZN 0.08 1.00 0.21
LIF 0.10 0.21 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, AAPL, AMZN and LIF?

Apple (AAPL) is the largest by market capitalisation: Apple (AAPL) $5.00T, Amazon Com (AMZN) $2.81T, Life360 (LIF) $3.81B.

Which stock is cheaper, AAPL, AMZN and LIF?

Amazon Com (AMZN) trades on the lowest price-to-earnings ratio (Apple (AAPL) 38.2x, Amazon Com (AMZN) 20.8x, Life360 (LIF) 25.8x). On next year's consensus earnings, Amazon Com (AMZN) is cheapest (Apple (AAPL) 34.8x, Amazon Com (AMZN) 21.3x, Life360 (LIF) 35.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Life360 (LIF) grew revenue fastest over the trailing twelve months: Apple (AAPL) +15.1%, Amazon Com (AMZN) +15.4%, Life360 (LIF) +34.0%.

Which company is more profitable?

Apple (AAPL) has the highest net margin (Apple (AAPL) 27.6%, Amazon Com (AMZN) 17.6%, Life360 (LIF) 25.7%). On return on invested capital, Apple (AAPL) leads (Apple (AAPL) 68.3%, Amazon Com (AMZN) 10.1%).

Which stock has performed better?

Over the past year Apple (AAPL) returned the most: Apple (AAPL) +27.4%, Amazon Com (AMZN) +4.0%, Life360 (LIF) -50.9%. Over five years, Apple (AAPL) compounded fastest (Apple (AAPL) +17.9%/yr, Amazon Com (AMZN) +8.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Apple (AAPL) 0.31%. Amazon Com (AMZN) and Life360 (LIF) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Apple (AAPL) has been the steadiest (Apple (AAPL) 25.0%, Amazon Com (AMZN) 33.5%, Life360 (LIF) 77.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, AAPL, AMZN and LIF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Apple (AAPL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.