Youlife Group Inc. (NASDAQ: YOUL)

Youlife Group Inc. is a leading blue-collar lifetime service platform in China, dedicated to serving the entire life cycle of blue-collar talent through vocational education, HR recruitment, employee management, and market services. The company leverages advanced technology to assist blue-collar talent with skill improvement and career development, supporting their work and life satisfaction. Its integrated business model creates synergies across segments, where vocational education feeds talent into recruitment and outsourcing services, while market services enhance student and corporate customer engagement.

Youlife Group Inc. generates revenue primarily through vocational education services, HR recruitment services, employee management services, and market services. Vocational education services include school management and curriculum development projects, providing fees from managed schools and collaborative curriculum initiatives. HR recruitment services charge corporate customers based on the number and level of blue-collar talent placed, without charging the talent directly. Employee management services deliver outsourcing and other HR solutions, charging fees based on service scope, industry, and competitive landscape. Market services offer value-added offerings such as shopping, catering, and dormitory management for students and corporate customers, generating revenue through service fees and product sales.

The company operates through the following segments: Vocational Education Services, HR Recruitment Services, Employee Management Services, and Market Services.

• Vocational Education Services: This segment focuses on managing vocational schools and developing curricula to enhance blue-collar talent cultivation. It provides school management services under long-term cooperation agreements, typically lasting 10 to 20 years, and curriculum development projects spanning three to five years. As of December 31, 2025, the segment managed 37 vocational schools across 13 provinces and operated 146 curriculum development projects, featuring majors such as UAV application and technology, industrial robotics, new energy vehicle maintenance, and art design.

• HR Recruitment Services: This segment delivers multi-channel recruitment solutions for blue-collar talent to corporate customers across diverse industries. It leverages an offline service and delivery site network and the Compass system to integrate talent acquisition, onboarding, and post-placement support. As of December 31, 2025, the segment operated 91 offline sites serving over 250 cities and partnered with 63 third-party HR corporates to expand reach. The segment emphasizes quality and speed, achieving talent matching in as little as one day, supported by high repeat placement rates.

• Employee Management Services: This segment provides stable, sustainable outsourcing and HR solutions to corporate customers in manufacturing, logistics, and modern service industries. It offers labor outsourcing, business process outsourcing, and IT outsourcing, tailoring solutions to client needs. As of December 31, 2025, the segment placed an average of 31,911 blue-collar workers monthly, with top roles including Property Service Workers, technical operators, and Warehouse Workers. It also served 118 new economy corporate customers with backstage operation management.

• Market Services: This segment offers value-added services such as shopping, catering, dormitory management, and welfare services to students and corporate customers. It operates through agreements with vocational schools under the school management model, selling daily necessities, stationery, and uniforms, and providing meals and welfare products. As of December 31, 2025, the segment served students in managed schools and corporate clients across industries, leveraging close supplier relationships to offer competitive pricing. Welfare services, launched in September 2022, source products from food and daily necessity manufacturers without inventory holding.

Youlife Group Inc. holds a leading position in China’s vocational education and blue-collar HR services industries. According to CIC, it is the largest vocational education service provider by number of schools under management and the largest secondary vocational education service provider by student enrollment in the 2025–2026 school year. In employee management services, it ranked first in revenue and placements of blue-collar talent in 2025. Competitive advantages include its integrated service model, extensive offline network, proprietary Compass system, and long-term school management contracts.

The company serves a broad customer base including local governments, corporate customers across manufacturing, retail, services, trade, internet, finance, real estate, and logistics sectors, vocational schools, and individual students. Its HR recruitment and employee management services cater to companies seeking blue-collar talent for operational efficiency and cost control. Market services primarily support students in managed vocational schools and corporate clients seeking value-added offerings such as catering and welfare products. Vocational education clients include public school authorities and enterprise partners collaborating on curriculum development.