Yimutian Inc. operates as the largest agricultural B2B platform in mainland China providing a suite of digital services that connect farmers producers processors and traders across the agricultural supply chain.
The company generates revenue primarily from membership fees value added services and transaction fees on its digital agricultural commerce platform from margins earned in its agricultural sourcing and trading business from the sale of crops grown in its smart…
Yimutian Inc. operates as the largest agricultural B2B platform in mainland China providing a suite of digital services that connect farmers producers processors and traders across the agricultural supply chain.
The company generates revenue primarily from membership fees value added services and transaction fees on its digital agricultural commerce platform from margins earned in its agricultural sourcing and trading business from the sale of crops grown in its smart farming operations and from technology services provided to local governments under its other digital agricultural solutions.
The company operates through the following segments:
- Digital Agricultural Commerce Services provides an online B2B marketplace via Yimutian App complemented by sales assistance via Douniu App enabling product matching payments and value added offerings such as advertising and membership programs.
- Agricultural Sourcing and Trading Services conducts offline procurement of fresh produce from farms and sells to regional buyers through a network of stores under the Wolaicai brand generating revenue from trade margins.
- Smart Farming involves the cultivation of selected crops based on market demand using modern techniques with revenue derived from the sale of the harvested agricultural products.
- Other Digital Agricultural Solutions offers consulting brand promotion and training programs to local governments and agriculture stakeholders earning revenue from technology service fees.
Within the Chinese agricultural B2B sector Yimutian Inc. holds a leading position measured by monthly active users and benefits from a strong technology platform extensive data network and a large merchant base that together create competitive advantages over peers.
The company serves a diverse customer base that includes individual farmers agricultural cooperatives food processing manufacturers wholesale market stallholders restaurants grocery stores and local government entities seeking agricultural data and promotion services.