Direct Sales was Willamette Valley Vineyards’s largest segment in fiscal 2025, bringing in $40.48M of $74.39M (54%).
| Segment | FY 2012 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Distributor Sales | $36.40M | $37.23M | $37.06M | $33.91M | |||||||||
| Direct Sales | $31.66M | $41.18M | $42.51M | $40.48M | |||||||||
| Total | $68.06M | $78.41M | $79.56M | $74.39M |
Willamette Valley Vineyards brought in $74.39M from its two segments in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $79.56M in fiscal 2024. Direct Sales was the largest at $40.48M (54.4%), ahead of Distributor Sales at $33.91M (45.6%).
Compared with fiscal 2024, Direct Sales fell 4.8% to $40.48M and Distributor Sales fell 8.5% to $33.91M. From fiscal 2022 to 2025, combined revenue from these segments grew from $68.06M to $74.39M, a compound annual growth rate of 3.0%. Direct Sales' share of the total rose from 46.5% to 54.4%.
Willamette Valley Vineyards (WVVI) reports its revenue by segment. In fiscal 2025, Direct Sales was its largest segment, bringing in $40.48M (54.4% of the total), followed by Distributor Sales at $33.91M (45.6%).
Direct Sales was Willamette Valley Vineyards' largest segment in fiscal 2025, bringing in $40.48M, or 54.4% of the $74.39M total across its two segments.
Every figure comes from Willamette Valley Vineyards' annual financial filings, as reported. Each line keeps the name Willamette Valley Vineyards gives it, and years follow its fiscal calendar.
Willamette Valley Vineyards' revenue by segment goes back to fiscal 2012, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.