Mda North America was Whirlpool’s largest segment in fiscal 2025, bringing in $10.16B of $15.52B (65%).
| Segment Reporting Information, by Segment | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| North America | — | — | — | — | ||||||
| Mda North America | $10.76B | $10.76B | $10.24B | $10.16B | ||||||
| Emea | — | — | — | — | ||||||
| Latin America | — | — | — | — | ||||||
| Mda Latin America | $3.08B | $3.35B | $3.50B | $3.27B | ||||||
| Mda Europe | $3.78B | $3.40B | $804.00M | — | ||||||
| Asia | — | — | — | — | ||||||
| Sda Global | $1.07B | $970.00M | $1.01B | $1.11B | ||||||
| Mda Asia | $1.03B | — | — | — | ||||||
| Other | — | $969.00M | $1.06B | $986.00M | ||||||
| Total | $19.72B | $19.46B | $16.61B | $15.52B |
Whirlpool brought in $15.52B from its four segments in fiscal 2025, the year ended December 31, 2025. Whirlpool regrouped these segments after fiscal 2024, so the total does not compare directly with that year's $16.61B. Mda North America was the largest at $10.16B (65.4%), ahead of Mda Latin America at $3.27B (21.1%) and Sda Global at $1.11B (7.1%). The remaining segment, Other, brought in $986.00M.
Compared with fiscal 2024, Sda Global grew fastest, up 9.4% to $1.11B, while Other fell the most, down 6.6% to $986.00M.
Whirlpool began breaking out Other in fiscal 2023, when it brought in $969.00M. Whirlpool stopped reporting Mda Asia ($1.03B in fiscal 2022) and Mda Europe ($804.00M in fiscal 2024) as separate segments.
Refrigeration was Whirlpool’s largest product and service line in fiscal 2025, bringing in $4.79B of $15.52B (31%).
| Product and Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Refrigeration | $6.25B | $5.79B | $5.10B | $4.79B | ||
| Laundry | $5.13B | $5.33B | $4.59B | $4.38B | ||
| Cooking | $5.06B | $4.72B | $3.94B | $3.69B | ||
| Dishwashing | $1.82B | $1.73B | $1.28B | $1.18B | ||
| Spare Parts & Warranties | $923.00M | $953.00M | $649.00M | $550.00M | ||
| Other | $542.00M | $925.00M | $1.06B | $946.00M | ||
| Total | $19.72B | $19.46B | $16.61B | $15.52B |
Whirlpool brought in $15.52B from its six product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $16.61B in fiscal 2024. Refrigeration was the largest at $4.79B (30.9%), ahead of Laundry at $4.38B (28.2%) and Cooking at $3.69B (23.8%). The other three lines brought in $2.67B combined.
Compared with fiscal 2024, every line above 2% of revenue shrank. Laundry held up best, down 4.6% to $4.38B, and Spare Parts & Warranties fell the most, down 15.3% to $550.00M. From fiscal 2022 to 2025, combined revenue from these lines fell from $19.72B to $15.52B, a compound annual decline of 7.7%. Refrigeration's share of the total fell from 31.7% to 30.9%.
United States Pension Benefits was Whirlpool’s largest region in fiscal 2017, bringing in $10.38B of $21.25B (49%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 |
|---|---|---|---|---|---|---|---|---|---|
| United States Pension Benefits | — | $9.19B | $9.90B | $10.38B | |||||
| United States | $9.06B | — | — | — | |||||
| All Other Countries | $7.17B | $8.78B | $9.87B | $7.97B | |||||
| All Other Segments | — | — | — | — | |||||
| Brazil | $3.20B | $1.92B | — | $2.08B | |||||
| China | $437.00M | $1.00B | $945.00M | $824.00M | |||||
| Total | $19.87B | $20.89B | $20.72B | $21.25B |
Whirlpool brought in $21.25B from its four regions in fiscal 2017, the year ended December 31, 2017. Whirlpool regrouped these regions after fiscal 2016, so the total does not compare directly with that year's $20.72B. United States Pension Benefits was the largest at $10.38B (48.8%), ahead of All Other Countries at $7.97B (37.5%) and Brazil at $2.08B (9.8%). The remaining region, China, brought in $824.00M.
Compared with fiscal 2016, United States Pension Benefits grew fastest, up 4.8% to $10.38B, while All Other Countries fell the most, down 19.2% to $7.97B.
Whirlpool began breaking out United States Pension Benefits in fiscal 2015, when it brought in $9.19B. Whirlpool stopped reporting United States as a separate region after fiscal 2014, when it brought in $9.06B.
Whirlpool (WHR) reports its revenue by segment reporting information, by segment, by product and service and by geography. In fiscal 2025, Mda North America was its largest segment, bringing in $10.16B (65.4% of the total), followed by Mda Latin America at $3.27B (21.1%).
Mda North America was Whirlpool's largest segment in fiscal 2025, bringing in $10.16B, or 65.4% of the $15.52B total across its four segments.
Refrigeration was Whirlpool's largest product and service line in fiscal 2025, bringing in $4.79B, or 30.9% of the $15.52B total across its six product and service lines.
United States Pension Benefits was Whirlpool's largest region in fiscal 2017, bringing in $10.38B, or 48.8% of the $21.25B total across its four regions.
Every figure comes from Whirlpool's annual financial filings, as reported. Each line keeps the name Whirlpool gives it, and years follow its fiscal calendar.
Whirlpool's revenue by segment reporting information, by segment goes back to fiscal 2016, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.