International was Wd 40’s largest region in fiscal 2025, bringing in $409.77M of $619.99M (66%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| International | $341.96M | $329.63M | $383.59M | $409.77M | ||||||||||||
| Other International | — | — | — | — | ||||||||||||
| Americas | — | — | — | — | ||||||||||||
| United States | $176.86M | $207.63M | $206.96M | $210.22M | ||||||||||||
| Emea | — | — | — | — | ||||||||||||
| Asia-Pacific | — | — | — | — | ||||||||||||
| Germany | — | — | — | — | ||||||||||||
| United Kingdom | — | — | — | — | ||||||||||||
| Latin America | — | — | — | — | ||||||||||||
| Total | $518.82M | $537.26M | $590.56M | $619.99M |
Wd 40 brought in $619.99M from its two regions in fiscal 2025, the year ended August 31, 2025. That was up 5.0% from $590.56M in fiscal 2024. International was the largest at $409.77M (66.1%), ahead of United States at $210.22M (33.9%).
Compared with fiscal 2024, International grew 6.8% to $409.77M and United States grew 1.6% to $210.22M. From fiscal 2022 to 2025, combined revenue from these regions grew from $518.82M to $619.99M, a compound annual growth rate of 6.1%. International's share held steady at about 66.1%.
Maintenance Products was Wd 40’s largest product and service line in fiscal 2023, bringing in $503.56M of $537.26M (94%).
| Product and Service | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Maintenance Products | $369.44M | $448.82M | $485.33M | $503.56M | |||||||||
| Multi-Purpose Maintenance Products | — | — | — | — | |||||||||
| Hccp | $39.05M | $39.29M | $33.49M | $33.70M | |||||||||
| Homecare & Cleaning Products | — | — | — | — | |||||||||
| Total | $408.50M | $488.11M | $518.82M | $537.26M |
Wd 40 brought in $537.26M from its two product and service lines in fiscal 2023, the year ended August 31, 2023. That was up 3.6% from $518.82M in fiscal 2022. Maintenance Products was the largest at $503.56M (93.7%), ahead of Hccp at $33.70M (6.3%).
Compared with fiscal 2022, Maintenance Products grew 3.8% to $503.56M and Hccp grew 0.6% to $33.70M. From fiscal 2020 to 2023, combined revenue from these lines grew from $408.50M to $537.26M, a compound annual growth rate of 9.6%. Maintenance Products' share of the total rose from 90.4% to 93.7%.
Americas was Wd 40’s largest segment in fiscal 2023, bringing in $266.77M of $537.26M (50%).
| Statement Business Segments | FY 2010 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 |
|---|---|---|---|---|---|---|---|---|---|
| Americas | $200.49M | $214.60M | $240.23M | $266.77M | |||||
| Eimea | — | — | $204.69M | $190.82M | |||||
| Emea | — | $208.25M | — | — | |||||
| Emea Segments | $156.24M | — | — | — | |||||
| Europe | — | — | — | — | |||||
| Asia-Pacific | $51.76M | $65.26M | $73.90M | $79.67M | |||||
| Asia Pacific | — | — | — | — | |||||
| Total | $408.50M | $488.11M | $518.82M | $537.26M |
Wd 40 brought in $537.26M from its three segments in fiscal 2023, the year ended August 31, 2023. That was up 3.6% from $518.82M in fiscal 2022. Americas was the largest at $266.77M (49.7%), ahead of Eimea at $190.82M (35.5%) and Asia-Pacific at $79.67M (14.8%).
Compared with fiscal 2022, Americas grew fastest, up 11.0% to $266.77M, while Eimea fell the most, down 6.8% to $190.82M.
Wd 40 began breaking out Eimea in fiscal 2022, when it brought in $204.69M. Wd 40 stopped reporting Emea ($208.25M in fiscal 2021) and Emea Segments ($156.24M in fiscal 2020) as separate segments.
Wd 40 (WDFC) reports its revenue by geography, by product and service and by statement business segments. In fiscal 2025, International was its largest region, bringing in $409.77M (66.1% of the total), followed by United States at $210.22M (33.9%).
International was Wd 40's largest region in fiscal 2025, bringing in $409.77M, or 66.1% of the $619.99M total across its two regions.
Maintenance Products was Wd 40's largest product and service line in fiscal 2023, bringing in $503.56M, or 93.7% of the $537.26M total across its two product and service lines.
Americas was Wd 40's largest segment in fiscal 2023, bringing in $266.77M, or 49.7% of the $537.26M total across its three segments.
International grew faster than United States in fiscal 2025, up 6.8% from $383.59M to $409.77M. United States grew 1.6% to $210.22M.
Every figure comes from Wd 40's annual financial filings, as reported. Each line keeps the name Wd 40 gives it, and years follow its fiscal calendar.
Wd 40's revenue by geography goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.