Wd 40 Co (WDFC) Stock Analysis and Metrics

Wd 40

NASDAQ: WDFC

$231.33 ▼ -1.28 (-0.55%)

At close: Jul 24, 2026 · 4:00 PM UTC

Financial Ratios

Market Cap3.11 Bn

P/E34.88

P/S4.61

Div. Yield0.02

ROIC (Qtr)0.03

Total Debt (Qtr)100.67 Mn

Revenue Growth (1y) (Qtr)24.35

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About

WD-40 Company is a global marketing organization that develops and sells products solving problems in workshops, factories and homes worldwide.

The company generates revenue primarily through the sale of its maintenance products and homecare and cleaning products, which are distributed to retailers such as hardware stores, automotive parts outlets, mass merchants, home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply stores, sport retailers and independent bike dealers.

The company operates through the following segments: Maintenance Products and Homecare and Cleaning Products.

• Maintenance Products include the flagship WD-40 Multi-Use Product, the WD-40 Specialist line of professional-grade lubricants, the 3-IN-ONE brand of drip oils and specialty aerosol products, and the GT85 bike maintenance line, sold worldwide through hardware stores, automotive parts outlets, industrial distributors, mass retail, home center stores, value retailers, grocery stores, online retailers, warehouse club stores, farm supply stores, sport retailers and independent bike dealers.

• Homecare and Cleaning Products comprise brands such as 2000 Flushes automatic toilet bowl cleaners, Shot Shot carpet stain and odor removers, Carpet Fresh room and rug deodorizers, Lava heavy-duty hand cleaners, X-14 automatic toilet bowl cleaners, and others, sold primarily in North America the United Kingdom and Australia through grocery, mass retail, value retail, hardware stores and online channels.

Within the maintenance and homecare product categories WD-40 Company holds a strong position due to its globally recognized brand, extensive distribution network and continual innovation, competing against other manufacturers of lubricants and household chemicals while leveraging its trademarks and product development to maintain market share.

The company serves end users who seek solutions for maintenance, cleaning and home care needs, selling through a broad base of retail customers including hardware stores, automotive parts suppliers, mass merchants, grocery chains and online retailers, with no major individual customer concentrations disclosed.

Investment Thesis

▲ Bull case

WDFC's strategic focus on maintenance products, which constitute 97% of total net sales, is driving sustainable growth with a 13% year-over-year increase in Q2 FY26, supported by strong performance in the U.S. market where WD-40 Multi-Use Product sales rose 15% due to higher volumes with select customers and online retailers, elevated promotional activity, and modest price increases implemented earlier in the fiscal year. The company's Must-Win Battle #1, lead geographic expansion, reveals a significant long-term opportunity with an attainable market for WD-40 Multi-Use Product estimated at $1.9 billion, compared to FY25 sales of $478 million, leaving approximately $1.4 billion of untapped growth potential, particularly as year-to-date sales in key markets like the U.S. (7% local currency growth), China (4%), France (10%), and Iberia (14%) demonstrate solid traction in high-potential regions. This expansion is further bolstered by the company's decentralized global supply chain, which has been strengthened over the past three years with additional manufacturing partners, optimized inventory, and enhanced agility, allowing WDFC to mitigate regional disruptions and maintain resilient operations amid geopolitical uncertainty.
The acceleration of premiumization through Must-Win Battle #2 is creating meaningful margin expansion and brand loyalty, with premiumized products like Smart Straw and EZ Reach representing approximately 50% of WD-40 Multi-Use Product sales and targeting a compound annual growth rate greater than 10%, supported by year-to-date combined sales growth of 9% and strong underlying demand driven by end-user focus and innovation. Concurrently, Must-Win Battle #3, driving WD-40 Specialist growth, is delivering exceptional results with year-to-date sales up 19% to $44.9 million, fueled by successful promotional programs, expanded distribution through online retailers and industrial channels, and a 55% surge in Asia Pacific, particularly in China, where the launch of a bio-based multiuse lubricant in European markets—formulated with 85% bio-based ingredients—reflects WDFC's commitment to practical innovation and environmental stewardship, positioning the brand to capture growing demand for sustainable solutions while reducing long-term dependence on petroleum-based inputs.
Must-Win Battle #4, turbocharging digital commerce, is emerging as a powerful growth catalyst with year-to-date e-commerce sales increasing 23%, driven primarily by strong momentum in the United States and China, enhancing brand visibility, accessibility, and end-user engagement across global markets, and reinforcing the effectiveness of the company's strategic enablers, including operational excellence in the supply chain (evidenced by 96% global on-time in full performance in Q2) and productivity gains from AI-enabled platforms like Microsoft Dynamics 365, Salesforce, and Atlas, which are being leveraged to improve efficiency and augment decision-making, thereby supporting faster execution of the Four-by-Four Strategic Framework and creating a scalable foundation for long-term growth.

WDFC's strategic focus on maintenance products, which constitute 97% of total net sales, is driving sustainable growth with a 13% year-over-year increase in Q2 FY26, supported by strong performance in the U.S. market where WD-40 Multi-Use Product sales rose 15% due to higher volumes with select customers and online retailers, elevated promotional activity, and modest price increases implemented earlier in the fiscal year. The company's Must-Win Battle #1, lead geographic expansion, reveals a significant long-term opportunity with an attainable market for WD-40 Multi-Use Product estimated at $1.9 billion, compared to FY25 sales of $478 million, leaving approximately $1.4 billion of untapped growth potential, particularly as year-to-date sales in key markets like the U.S. (7% local currency growth), China (4%), France (10%), and Iberia (14%) demonstrate solid traction in high-potential regions. This expansion is further bolstered by the company's decentralized global supply chain, which has been strengthened over the past three years with additional manufacturing partners, optimized inventory, and enhanced agility, allowing WDFC to mitigate regional disruptions and maintain resilient operations amid geopolitical uncertainty.
The acceleration of premiumization through Must-Win Battle #2 is creating meaningful margin expansion and brand loyalty, with premiumized products like Smart Straw and EZ Reach representing approximately 50% of WD-40 Multi-Use Product sales and targeting a compound annual growth rate greater than 10%, supported by year-to-date combined sales growth of 9% and strong underlying demand driven by end-user focus and innovation. Concurrently, Must-Win Battle #3, driving WD-40 Specialist growth, is delivering exceptional results with year-to-date sales up 19% to $44.9 million, fueled by successful promotional programs, expanded distribution through online retailers and industrial channels, and a 55% surge in Asia Pacific, particularly in China, where the launch of a bio-based multiuse lubricant in European markets—formulated with 85% bio-based ingredients—reflects WDFC's commitment to practical innovation and environmental stewardship, positioning the brand to capture growing demand for sustainable solutions while reducing long-term dependence on petroleum-based inputs.
Must-Win Battle #4, turbocharging digital commerce, is emerging as a powerful growth catalyst with year-to-date e-commerce sales increasing 23%, driven primarily by strong momentum in the United States and China, enhancing brand visibility, accessibility, and end-user engagement across global markets, and reinforcing the effectiveness of the company's strategic enablers, including operational excellence in the supply chain (evidenced by 96% global on-time in full performance in Q2) and productivity gains from AI-enabled platforms like Microsoft Dynamics 365, Salesforce, and Atlas, which are being leveraged to improve efficiency and augment decision-making, thereby supporting faster execution of the Four-by-Four Strategic Framework and creating a scalable foundation for long-term growth.

▼ Bear case

WDFC's guidance assumes crude oil prices will remain between $95 and $115 per barrel for the back half of FY26, a significant increase from the prior assumption of $65 to $85, and while the company cites a 90-120 day delay in raw material cost impacts, the persistence of elevated oil prices beyond current inventory buffers could pressure gross margins in Q4 FY26 and beyond, especially given that higher other miscellaneous input costs in EIMEA already negatively impacted gross margin by 40 basis points in Q2, and any failure to implement timely mitigation efforts—such as price adjustments or cost-saving initiatives—could erode profitability, particularly as the company acknowledges it is not necessarily targeting mid-to-high end performance for metrics below the top line due to these risks.
The EIMEA segment, representing 40% of global business, showed only 3% constant currency sales growth in Q2 FY26, with reported growth of 9% entirely driven by favorable foreign currency translation, and underlying performance remains fragile due to geopolitical disruption in the Middle East, where sales to affected regions represented approximately 3% of global sales in FY25, compounded by the timing of customer orders following a strategic distributor transition in a key country during H1 FY26, which shifted demand patterns and created a temporary headwind that, while expected to reverse in H2, introduces uncertainty about the sustainability of recovery, especially if further geopolitical escalation occurs in a region where WDFC has limited operations beyond third-party distribution.
Despite strong momentum in the U.S. and Asia Pacific, WDFC's Asia Pacific segment, constituting 16% of global sales, faces potential downside risk from contagion effects related to operational shutdowns and fuel availability issues, which could undermine the current double-digit growth in China and distributor markets, where sales of maintenance products increased 25% and 19% year-over-year on a constant currency basis, respectively, and while the company expects mid- to high single-digit growth for the region, any prolonged disruption in key Asian markets—particularly China, which drove significant growth through expanded distribution and promotional programs—could stall the momentum that is currently supporting overall corporate performance, especially given the reliance on online retailers and industrial channels that may be vulnerable to localized economic or logistical constraints.

WDFC's guidance assumes crude oil prices will remain between $95 and $115 per barrel for the back half of FY26, a significant increase from the prior assumption of $65 to $85, and while the company cites a 90-120 day delay in raw material cost impacts, the persistence of elevated oil prices beyond current inventory buffers could pressure gross margins in Q4 FY26 and beyond, especially given that higher other miscellaneous input costs in EIMEA already negatively impacted gross margin by 40 basis points in Q2, and any failure to implement timely mitigation efforts—such as price adjustments or cost-saving initiatives—could erode profitability, particularly as the company acknowledges it is not necessarily targeting mid-to-high end performance for metrics below the top line due to these risks.
The EIMEA segment, representing 40% of global business, showed only 3% constant currency sales growth in Q2 FY26, with reported growth of 9% entirely driven by favorable foreign currency translation, and underlying performance remains fragile due to geopolitical disruption in the Middle East, where sales to affected regions represented approximately 3% of global sales in FY25, compounded by the timing of customer orders following a strategic distributor transition in a key country during H1 FY26, which shifted demand patterns and created a temporary headwind that, while expected to reverse in H2, introduces uncertainty about the sustainability of recovery, especially if further geopolitical escalation occurs in a region where WDFC has limited operations beyond third-party distribution.
Despite strong momentum in the U.S. and Asia Pacific, WDFC's Asia Pacific segment, constituting 16% of global sales, faces potential downside risk from contagion effects related to operational shutdowns and fuel availability issues, which could undermine the current double-digit growth in China and distributor markets, where sales of maintenance products increased 25% and 19% year-over-year on a constant currency basis, respectively, and while the company expects mid- to high single-digit growth for the region, any prolonged disruption in key Asian markets—particularly China, which drove significant growth through expanded distribution and promotional programs—could stall the momentum that is currently supporting overall corporate performance, especially given the reliance on online retailers and industrial channels that may be vulnerable to localized economic or logistical constraints.

Segments Breakdown of Revenue (2025)

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Investment Thesis

Geographical Breakdown of Revenue (2025)

Segments Breakdown of Revenue (2025)

Peer Comparison

Research Tools

Developers

About

Investment Thesis

Geographical Breakdown of Revenue (2025)

Segments Breakdown of Revenue (2025)

Peer Comparison

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