Sales Channel, Directly To Consumer was Waldencast’s largest revenue line in fiscal 2025, bringing in $328.97M of $489.58M (67%).
| Contract with Customer, Sales Channel | FY 2020 | FY 2021 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Sales Channel, Directly To Consumer | $291.67M | $361.09M | $328.97M | ||
| Direct Sales | — | — | — | ||
| Sales Channel, Through Intermediary | $140.08M | $150.14M | $160.61M | ||
| Distributors | — | — | — | ||
| Spa Channel Distributor | — | — | — | ||
| Sa Distributor | — | — | — | ||
| Us Online Marketplace Distributor | — | — | — | ||
| Total | $431.75M | $511.23M | $489.58M |
Waldencast brought in $489.58M from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That is less than the $804.55M it reports by geography, so these revenue lines do not cover all of its revenue. Sales Channel, Directly To Consumer was the largest at $328.97M (67.2%), ahead of Sales Channel, Through Intermediary at $160.61M (32.8%).
Compared with fiscal 2024, Sales Channel, Through Intermediary grew 7.0% to $160.61M, while Sales Channel, Directly To Consumer fell 8.9% to $328.97M.
North America was Waldencast’s largest region in fiscal 2025, bringing in $635.92M of $804.55M (79%).
| Geography | FY 2022 | FY 2024 | FY 2025 |
|---|---|---|---|
| North America | $169.89M | $606.78M | $635.92M |
| United States | $162.90M | — | — |
| Rest Of The World | $101.27M | $201.32M | $168.64M |
| Total | $434.06M | $808.11M | $804.55M |
Waldencast brought in $804.55M from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 0.4% from $808.11M in fiscal 2024. North America was the largest at $635.92M (79.0%), ahead of Rest Of The World at $168.64M (21.0%).
Compared with fiscal 2024, North America grew 4.8% to $635.92M, while Rest Of The World fell 16.2% to $168.64M.
Waldencast stopped reporting United States as a separate region after fiscal 2022, when it brought in $162.90M.
Net Product Sales was Waldencast’s largest segment in fiscal 2025, bringing in $652.40M of $664.06M (98%).
| Segment | FY 2020 | FY 2021 | FY 2022 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| Net Product Sales | $212.19M | $275.25M | $608.02M | $648.35M | $652.40M | ||
| Royalty | $9.09M | $5.96M | $30.07M | $26.90M | $11.66M | ||
| Royalties | — | — | — | — | — | ||
| Total | $221.28M | $281.22M | $638.09M | $675.25M | $664.06M |
Waldencast brought in $664.06M from its two segments in fiscal 2025, the year ended December 31, 2025. That is less than the $804.55M it reports by geography, so these segments do not cover all of its revenue. Net Product Sales was the largest at $652.40M (98.2%), ahead of Royalty at $11.66M (1.8%).
Waldencast (WALD) reports its revenue by contract with customer, sales channel, by geography and by segment. In fiscal 2025, Sales Channel, Directly To Consumer was its largest revenue line, bringing in $328.97M (67.2% of the total), followed by Sales Channel, Through Intermediary at $160.61M (32.8%).
Sales Channel, Directly To Consumer was Waldencast's largest revenue line in fiscal 2025, bringing in $328.97M, or 67.2% of the $489.58M total across its two revenue lines.
North America was Waldencast's largest region in fiscal 2025, bringing in $635.92M, or 79.0% of the $804.55M total across its two regions.
Net Product Sales was Waldencast's largest segment in fiscal 2025, bringing in $652.40M, or 98.2% of the $664.06M total across its two segments.
Sales Channel, Through Intermediary grew faster than Sales Channel, Directly To Consumer in fiscal 2025, up 7.0% from $150.14M to $160.61M. Sales Channel, Directly To Consumer fell 8.9% to $328.97M.
Every figure comes from Waldencast's annual financial filings, as reported. Each line keeps the name Waldencast gives it, and years follow its fiscal calendar.
Waldencast's revenue by contract with customer, sales channel goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.