Stores — North America was Victoria's Secret’s largest revenue line in fiscal 2026, bringing in $3.54B of $6.63B (53%).
| Contract with Customer, Sales Channel | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|
| Stores — North America | — | $3.48B | $3.43B | $3.54B | |||
| Stores — North America (A) | $3.91B | — | — | — | |||
| Sales Channel, Directly | $1.84B | $2.02B | $2.04B | $2.04B | |||
| International | $592.00M | $687.00M | $760.00M | $967.00M | |||
| Sales Channel, Loyalty & Private Label Credit Card | $123.00M | $95.00M | $75.00M | $80.00M | |||
| Total | $6.47B | $6.28B | $6.31B | $6.63B |
Victoria's Secret brought in $6.63B from its four revenue lines in fiscal 2026, the year ended January 31, 2026. That was up 5.2% from $6.31B in fiscal 2025. Stores — North America was the largest at $3.54B (53.4%), ahead of Sales Channel, Directly at $2.04B (30.8%) and International at $967.00M (14.6%). The remaining revenue line, Sales Channel, Loyalty & Private Label Credit Card, brought in $80.00M.
Compared with fiscal 2025, International grew fastest, up 27.2% to $967.00M. Every revenue line above 2% of revenue grew.
Victoria's Secret stopped reporting Stores — North America (A) as a separate revenue line after fiscal 2023, when it brought in $3.91B.
United States was Victoria's Secret’s largest region in fiscal 2026, bringing in $5.39B of $6.60B (82%).
| Geography | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|
| United States | $5.51B | $5.27B | $5.25B | $5.39B |
| Non-Us | $830.00M | $910.00M | $978.00M | $1.16B |
| European Union | — | — | — | $44.00M |
| Total | $6.34B | $6.18B | $6.23B | $6.60B |
Victoria's Secret brought in $6.60B from its three regions in fiscal 2026, the year ended January 31, 2026. Victoria's Secret regrouped these regions after fiscal 2025, so the total does not compare directly with that year's $6.23B. United States was the largest at $5.39B (81.7%), ahead of Non-Us at $1.16B (17.6%) and European Union at $44.00M (0.7%).
Compared with fiscal 2025, Non-Us grew 18.8% to $1.16B and United States grew 2.6% to $5.39B.
Victoria's Secret began breaking out European Union in fiscal 2026, when it brought in $44.00M.
Victoria's Secret (VSXY) reports its revenue by contract with customer, sales channel and by geography. In fiscal 2026, Stores — North America was its largest revenue line, bringing in $3.54B (53.4% of the total), followed by Sales Channel, Directly at $2.04B (30.8%).
Stores — North America was Victoria's Secret's largest revenue line in fiscal 2026, bringing in $3.54B, or 53.4% of the $6.63B total across its four revenue lines.
United States was Victoria's Secret's largest region in fiscal 2026, bringing in $5.39B, or 81.7% of the $6.60B total across its three regions.
Among Victoria's Secret's revenue lines that make up at least 2% of revenue, International grew fastest in fiscal 2026, up 27.2% from $760.00M to $967.00M.
Every figure comes from Victoria's Secret's annual financial filings, as reported. Each line keeps the name Victoria's Secret gives it, and years follow its fiscal calendar.
Victoria's Secret's revenue by contract with customer, sales channel goes back to fiscal 2020, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.