Vera Bradley VRA Insider Ownership

NASDAQ VRA

$6.02 +0.18 (+3.08%)

At close: Oct 20, 2026 · 4:00 PM EDT

Insider Holdings by Owner

27.08Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

39.58%

▼-0.440% pp QoQ

Shares Held by Insiders

11.35Mn

filed for Sep 2026

▼-0.24% QoQ

Shares Outstanding

28.68Mn

28,684,000 shares

Direct Holdings

4.93Mn

Indirect: 6.42Mn

Net Shares Traded (QoQ)

-27.77K

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 10, 2026

Across the past 12 months, open-market trades by Vera Bradley insiders were all purchases, totaling $958,258 (419.33K shares).

Behind Vera Bradley's open-market purchases in the past 12 months were 3 insiders, and no insider sold.
Among VRA insiders, Andrew Meslow (Director) bought the most stock on the open market in the past 12 months: $683,179 (324.93K shares), most recently on June 12, 2026.
The newest open-market trade among Vera Bradley insiders came on October 6, 2026, when Ivan Brockman (Director) made a purchase of 10K shares for $50,200.
In transactions other than open-market trades, Vera Bradley insiders received 1.47Mn shares in stock awards and gave up 140.91K shares to cover taxes or exercise prices over the past 12 months.
Business Quant data shows Vera Bradley insiders holding 11.36Mn shares in total in their latest Form 4 filings, down 0.16% from 11.38Mn shares at the end of Q2 2026 and up 15.77% from 9.82Mn shares at the end of Q3 2025.
Indirect holdings, through trusts, partnerships, family members and other entities, make up 56.58% (6.43Mn shares) of Vera Bradley's insider total, with the other 43.42% (4.93Mn shares) held directly.
Per Business Quant, 19 insiders of VRA hold shares, counting officers, directors and 10% owners who have filed a Form 4 in the past two years.
Vera Bradley's three biggest insider holders are Patricia R. Miller (10% owner, 2.92Mn shares), Robert J. Hall (Director, 2.89Mn shares) and Ian Bickley (Chief Executive Officer, 1.19Mn shares), based on their latest Form 4 filings.
Of the shares held by VRA insiders, 25.71% belong to Patricia R. Miller.
Institutions held 37.57% of Vera Bradley's outstanding shares in their Q2 2026 13F filings, insiders about 39.62% based on their latest Form 4 filings, and other investors, including the public, the remaining 22.81%.
In the last 12 months, 25 Form 4 filings with transactions in VRA stock came from 10 insiders.
These insider figures for Vera Bradley are based on Form 4 filings through October 6, 2026.

Form 4 Holdings

Insiders Holding VRA

Insiders 35

Shares held 27.08Mn

Of outstanding 94.42%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Patricia R. Miller	TenPercentOwner	421,811	2,500,000	2,921,811	10.8%	08 Apr, 2025
2	P. Michael Miller	TenPercentOwner	0	2,500,000	2,500,000	9.2%	08 Apr, 2025
3	James Bradley Byrne	Other	0	2,369,380	2,369,380	8.7%	18 Jun, 2025
4	Michael C. Ray	Other	0	2,369,380	2,369,380	8.7%	18 Jun, 2025
5	Joan B. Hall	Other	0	2,369,380	2,369,380	8.7%	18 Jun, 2025
6	Anne Marie Ray	Other	0	2,369,380	2,369,380	8.7%	18 Jun, 2025
7	B. Baekgaard 2009 Grantor Retained Annuity Trust Barbara	Other	2,369,380	0	2,369,380	8.7%	18 Jun, 2025
8	Thomas Farrell Ii Byrne	Other	0	2,369,380	2,369,380	8.7%	18 Jun, 2025
9	Ian Bickley	Chief Executive Officer	1,058,337	0	1,058,337	3.9%	06 Jul, 2026
10	Jacqueline Ardrey	President And Ceo	815,041	0	815,041	3.0%	08 Apr, 2025
11	Andrew Meslow	Director	650,000	0	650,000	2.4%	15 Jun, 2026
12	Robert Wallstrom	President Chief Exec Officer	592,888	0	592,888	2.2%	07 Apr, 2022
13	Mark C Dely	Chief Administrative Officer	502,483	0	502,483	1.9%	26 Jun, 2026
14	Martin Layding	Chief Financial Officer	459,570	0	459,570	1.7%	15 Jun, 2026
15	Michael Schwindle	Chief Financial Officer	391,602	0	391,602	1.4%	09 May, 2025
16	Melinda Paraie	Chief Branding Officer	342,977	0	342,977	1.3%	06 Apr, 2026
17	Robert J Hall	Director, Other	329,069	0	329,069	1.2%	06 Apr, 2026
18	Cabe Beatrice Mac	Chief Creative Officer	323,647	0	323,647	1.2%	13 Dec, 2022
19	John Enwright	Chief Fin. Officer	266,205	0	266,205	1.0%	11 Apr, 2023
20	Mary Beth Trypus	Chief Revenue Officer	254,919	0	254,919	0.9%	13 Dec, 2022
21	Alison Hiatt	Chief Marketing Officer	228,765	0	228,765	0.8%	08 Apr, 2025
22	Frances P Philip	Director	177,977	0	177,977	0.7%	08 Apr, 2025
23	Daren Hull	Vera Bradley Brand President	154,268	0	154,268	0.6%	07 Apr, 2022
24	Kristina K Cashman	Director	131,217	0	131,217	0.5%	06 Apr, 2026
25	Carrie Tharp	Director	131,217	0	131,217	0.5%	06 Apr, 2026
26	Mary Lou Kelley	Director	130,267	0	130,267	0.5%	09 Apr, 2024
27	Edward M Schmults	Director	103,076	0	103,076	0.4%	04 Apr, 2023
28	John E Kyees	Director	100,888	0	100,888	0.4%	05 Apr, 2022
29	Kevin Korney	Chief Merchandising Officer	87,108	0	87,108	0.3%	07 Apr, 2022
30	Jessica Rodriguez	Director	77,667	0	77,667	0.3%	06 Apr, 2026
31	Stephanie Scheele	Chief Purpose And Comm. Off.	66,899	0	66,899	0.2%	07 Apr, 2022
32	Nancy Twine	Director	36,948	0	36,948	0.1%	04 Apr, 2023
33	Bradley Morgan Weston	Director	12,687	0	12,687	0.0%	09 Apr, 2024
34	Ivan Brockman	Director	0	12,500	12,500	0.0%	06 Oct, 2026
35	Alissa Hines	Vp, Gmm Merchandising	7,463	0	7,463	0.0%	09 Apr, 2024

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,817 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
06 Oct, 2026	Ivan Brockman	Director	Acquired P	10,000	$5.02	$50.20K	12,500	Indirect
25 Sep, 2026	Ivan Brockman	Director	Acquired P	2,500	$4.00	$10.00K	2,500	Indirect
03 Jul, 2026	Ian Bickley	Chief Executive Officer	Disposed F	30,273	$3.91	$118.37K	1,058,337	Direct
24 Jun, 2026	Mark C Dely	Chief Administrative Officer	Disposed F	13,709	$3.84	$52.64K	343,362	Direct
12 Jun, 2026	Ian Bickley	Chief Executive Officer	Acquired P	28,901	$3.87	$111.85K	135,623	Indirect
12 Jun, 2026	Andrew Meslow	Director	Acquired P	24,926	$3.73	$92.97K	650,000	Direct
12 Jun, 2026	Martin Layding	Chief Financial Officer	Disposed F	13,989	$3.46	$48.40K	488,946	Direct
12 Jun, 2026	Martin Layding	Chief Financial Officer	Disposed F	29,376	$3.46	$101.64K	459,570	Direct
08 Jun, 2026	Mark C Dely	Chief Administrative Officer	Disposed F	1,008	$3.08	$3.10K	350,872	Direct
08 Jun, 2026	Mark C Dely	Chief Administrative Officer	Acquired A	9,110	$0.00	$0	359,982	Direct
08 Jun, 2026	Mark C Dely	Chief Administrative Officer	Disposed F	2,911	$3.08	$8.97K	357,071	Direct
03 Apr, 2026	Martin Layding	Chief Financial Officer	Acquired A	88,496	$0.00	$0	502,935	Direct
03 Apr, 2026	Kristina K Cashman	Director	Acquired A	25,074	$0.00	$0	111,537	Direct
03 Apr, 2026	Robert J Hall	Director, Other	Acquired A	25,074	$0.00	$0	210,463	Direct
03 Apr, 2026	Carrie Tharp	Director	Acquired A	25,074	$0.00	$0	111,537	Direct
03 Apr, 2026	Jessica Rodriguez	Director	Acquired A	25,074	$0.00	$0	77,667	Direct
03 Apr, 2026	Ian Bickley	Chief Executive Officer	Acquired A	221,239	$0.00	$0	1,210,797	Direct
03 Apr, 2026	Ivan Brockman	Director	Acquired A	25,074	$0.00	$0	25,074	Direct
03 Apr, 2026	Andrew Meslow	Director	Acquired A	25,074	$0.00	$0	625,074	Direct
12 Mar, 2026	Ian Bickley	Chief Executive Officer	Acquired A	147,929	$0.00	$0	989,558	Direct

Showing 1 to 20 of 1,817 transactions