Vital Farms VITL Insider Ownership

NASDAQ VITL

$9.39 -0.28 (-2.90%)

At close: Sep 29, 2026 · 4:00 PM EDT

Insider Holdings by Owner

7.94Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

18.49%

▼-0.0018% pp QoQ

Shares Held by Insiders

7.94Mn

filed for Sep 2026

▼-0.01% QoQ

Shares Outstanding

42.94Mn

42,935,854 shares

Direct Holdings

7.94Mn

Indirect: 0

Net Shares Traded (QoQ)

-756

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2026

As of September 29, 2026, Vital Farms's top three insider holders are Matthew Ohayer (Executive Chairperson, 6.33Mn shares), Russell Diez-Canseco (Exec. Chair, President Ceo, 706.06K shares), Karl Khoury (Director, 130.22K shares).

A detailed ownership breakdown for Vital Farms is not available at this time.
Per Business Quant data, insider ownership at Vital Farms represents 1848.71% of total outstanding shares, amounting to 7.94Mn shares out of 42.94Mn outstanding.
These positions in VITL fell 23.76% from last quarter, with total shares declining from 10.41Mn to 7.94Mn.
There were no significant purchases by Vital Farms's insiders in the last 90 days.
Meanwhile, Joseph Michael Holland (Chief Supply Chain Officer) topped selling at Vital Farms, disposing of 412 shares over the same 90-day window.

Form 4 Holdings

Insiders Holding VITL

Insiders 20

Shares held 7.94Mn

Of outstanding 18.49%

#	Insider	Position	Direct	Total	Share of Insiders	Last Filed
1	Matthew Ohayer	Executive Chairperson	6,326,720	6,326,720	79.7%	06 Mar, 2026
2	Russell Diez-Canseco	Exec. Chair, President Ceo	706,060	706,060	8.9%	19 May, 2026
3	Karl Khoury	Director	130,225	130,225	1.6%	12 Jun, 2026
4	Peter Nicholas Pappas	Cso And President, Eggs	85,564	85,564	1.1%	18 May, 2026
5	Thilo Wrede	Chief Financial Officer	75,977	75,977	1.0%	19 May, 2026
6	Stephanie Coon	Chief Strategy Officer	62,814	62,814	0.8%	19 May, 2026
7	Gisel Ruiz	Director	56,985	56,985	0.7%	12 Jun, 2026
8	Jason Dale	Coo	56,123	56,123	0.7%	17 May, 2024
9	Joanne Bal	Clo, Secy. Head Of Impact	55,843	55,843	0.7%	19 May, 2026
10	Kathryn Mckeon	Cmo And Gm, Butter	50,275	50,275	0.6%	18 May, 2026
11	Glenda J Flanagan	Director	47,934	47,934	0.6%	12 Jun, 2026
12	Kofi Owusu Amoo-Gottfried	Director	41,497	41,497	0.5%	12 Jun, 2026
13	Bo Erick Meissner	Chief Financial Officer	38,984	38,984	0.5%	17 Apr, 2023
14	Joseph Michael Holland	Chief Supply Chain Officer	37,738	37,738	0.5%	04 Sep, 2026
15	Brent Drever	Director	37,160	37,160	0.5%	23 Nov, 2021
16	Kelly J. Kennedy	Director	33,363	33,363	0.4%	12 Jun, 2026
17	Denny Marie Post	Director	29,748	29,748	0.4%	12 Jun, 2026
18	Hoven Reena Chauhan Van	Chief People Officer	25,483	25,483	0.3%	18 Sep, 2026
19	William B. Cyr	Director	24,230	24,230	0.3%	12 Jun, 2026
20	Jeffery S Dawson	Chief Accounting Officer	14,095	14,095	0.2%	15 Mar, 2024

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

729 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
16 Sep, 2026	Hoven Reena Chauhan Van	Chief People Officer	Disposed F	344	$10.03	$3.45K	25,483	Direct
02 Sep, 2026	Joseph Michael Holland	Chief Supply Chain Officer	Disposed F	412	$10.12	$4.17K	37,738	Direct
10 Jun, 2026	Glenda J Flanagan	Director	Acquired A	10,436	$0.00	$0	47,934	Direct
10 Jun, 2026	Karl Khoury	Director	Acquired A	10,436	$0.00	$0	130,225	Direct
10 Jun, 2026	Gisel Ruiz	Director	Acquired A	10,436	$0.00	$0	56,985	Direct
10 Jun, 2026	William B. Cyr	Director	Acquired A	10,436	$0.00	$0	24,230	Direct
10 Jun, 2026	Denny Marie Post	Director	Acquired A	10,436	$0.00	$0	29,748	Direct
10 Jun, 2026	Kelly J. Kennedy	Director	Acquired A	10,436	$0.00	$0	33,363	Direct
10 Jun, 2026	Kofi Owusu Amoo-Gottfried	Director	Acquired A	10,436	$0.00	$0	41,497	Direct
14 May, 2026	Kelly J. Kennedy	Director	Acquired P	2,500	$8.40	$21.00K	22,927	Direct
19 May, 2026	Hoven Reena Chauhan Van	Chief People Officer	Acquired P	2,242	$8.92	$20.00K	25,827	Direct
14 May, 2026	Joseph Michael Holland	Chief Supply Chain Officer	Acquired P	12,484	$8.00	$99.87K	38,150	Direct
14 May, 2026	William B. Cyr	Director	Acquired P	6,000	$8.52	$51.12K	13,794	Direct
18 May, 2026	Glenda J Flanagan	Director	Acquired P	6,100	$8.33	$50.81K	37,498	Direct
18 May, 2026	Glenda J Flanagan	Director	Acquired P	6,100	$8.33	$50.81K	37,498	Direct
15 May, 2026	Kofi Owusu Amoo-Gottfried	Director	Acquired P	2,375	$8.45	$20.07K	31,061	Direct
15 May, 2026	Russell Diez-Canseco	Exec. Chair, President Ceo	Acquired A	500	$7.21	$3.61K	706,060	Direct
15 May, 2026	Thilo Wrede	Chief Financial Officer	Acquired A	500	$7.21	$3.61K	75,977	Direct
15 May, 2026	Stephanie Coon	Chief Strategy Officer	Acquired P	5,895	$8.42	$49.64K	62,314	Direct
13 May, 2026	Gisel Ruiz	Director	Acquired P	6,151	$8.13	$50.01K	46,549	Direct

Showing 1 to 20 of 729 transactions