Vital Farms is a food company that produces pasture raised eggs butter hard boiled eggs and liquid whole eggs. The firm was founded in 2007 on a twenty seven acre plot in Austin Texas. It began with a small flock of hens and grew through farmers markets and restaurant sales before securing placement with Whole Foods Market. Today Vital Farms operates a distributed supply chain that links more than six hundred small family farms to its processing and distribution network. The company owns and operates Egg Central Station a shell egg processing facility in Springfield Missouri which has been expanded to approximately one hundred fifty three thousand square feet and includes an additional Moba egg grading system installed in 2025. Vital Farms also runs an accelerator farm program that owns and operates a small number of farms to test innovative practices that can be shared with its contract farms. The business is structured as a Delaware public benefit corporation and a Certified B Corporation reflecting its commitment to social and environmental performance.

Vital Farms generates revenue primarily from the sale of its shell egg butter hard boiled egg and liquid whole egg products. These products are offered in various pack sizes feed types and egg sizes to meet diverse consumer preferences. The company distributes its goods through natural channel retailers such as Whole Foods and Sprouts mainstream channel retailers including Albertsons Kroger Publix Target and Walmart and through foodservice distributors like Dot Foods Sysco and US Foods. As of December 2025 Vital Farms offered twenty three retail stock keeping units across more than twenty four thousand stores. Net revenue grew from two hundred sixty point nine million dollars in fiscal 2021 to seven hundred fifty nine point four million dollars in fiscal 2025 representing a thirty point six percent compound annual growth rate. The company also reports strong gross profit margins driven by premium pricing and efficient scale of its processing operations.

Vital Farms holds a strong position in the U. S. pasture raised egg market where it is often ranked as the number one or two brand by retail dollar sales among its major retail customers. According to Circana data the United States shell egg market accounted for approximately fifteen point four billion dollars in retail sales in 2025 and grew at a twenty one point three percent compound annual growth rate from December 2021 to December 2025. The pasture raised retail egg market was estimated at about one point three billion dollars in 2025 with a thirty seven point five percent compound annual growth rate over the same period. Vital Farms competes with large egg producers such as Cal Maine Foods and with international butter brands like Ornua which markets Kerrygold. The company’s advantages include a trusted brand built on transparency a stakeholder focused business model ownership of key processing infrastructure such as Egg Central Station and a resilient supply chain anchored by more than six hundred small farms. Additionally Vital Farms benefits from its accelerator farm initiative which develops and scales innovative agricultural practices that can be adopted across its farm network.

Vital Farms serves a broad customer base that includes individual consumers and a variety of retail and foodservice partners. Retail customers consist of natural channel stores such as Whole Foods and Sprouts and mainstream channel retailers including Albertsons Kroger Publix Target Walmart and Sprouts. As of December 2025 natural channel represented approximately thirty eight percent of retail dollar sales mainstream channel represented approximately sixty two percent and foodservice channel accounted for about three percent of net revenue. The company works with foodservice distributors like Dot Foods Sysco US Foods Performance Food Group Gordon Food Service Shamrock Foods Ben E Keith and group purchasing organizations such as Foodbuy and Buyer’s Edge. Vital Farms also collaborates directly with foodservice operators including Hopdoddy Burger Bar and Chicken N Pickle to expand menu presence. The brand reaches approximately sixteen million households in the United States reflecting a household penetration of roughly ten point five percent for shell eggs. Loyal consumer engagement is supported by initiatives such as the Vital Times newsletter placed in each egg carton and a dedicated team that answers consumer questions via social media text email and phone.