VIP Play, Inc. is a next generation mobile sports wagering company focused on delivering secure innovative and engaging digital gaming experiences. The company was incorporated as a Nevada corporation on April 16 2020 and maintains its headquarters at 8400 W Sunset Rd Suite 300 Las Vegas NV 89113. VIP Play, Inc. operates a proprietary cloud native technology platform that is currently live in Tennessee where it holds a license to offer mobile sports betting. In West Virginia the company holds an interim iGaming and mobile sports betting license positioning it for future expansion as it prepares for launch. The product offering includes a modern sportsbook with differentiated wager types sweepstakes contests and socially integrated features designed to enhance player engagement. VIP Play, Inc. emphasizes responsible gaming and operates in full compliance with applicable regulatory frameworks in each jurisdiction. At the core of its innovation strategy is an AI driven product roadmap built to support real time personalization risk management and decision automation. The platform’s data centric architecture allows the company to drive operational efficiency and player satisfaction while maintaining high standards for data privacy and integrity. VIP Play, Inc. believes that data velocity the speed at which insights can be derived and acted upon represents the future of real time intelligence in online gaming and continues to invest in machine learning and advanced analytics to fuel product innovation.

VIP Play, Inc. generates revenue primarily from accepting wagers on sporting events through its mobile application and earning a percentage of gross gaming revenue. The company also offers sweepstakes contests that contribute revenue through entry fees and associated promotional activities. Revenue is derived from the handling of bets known as handle and the resulting net gaming income after payouts to winners. VIP Play, Inc. does not rely on physical storefronts and delivers all products via mobile and internet applications. The firm’s technology is internally developed by a dedicated global team of product managers designers and engineers. Each product feature is meticulously designed to enhance the overall user experience for target markets and deployed using industry best practices. VIP Play, Inc. has entered into a multi year agreement with Kambi Group to power its sportsbook growth in Tennessee and future markets using the Kambi Turnkey Sportsbook in addition to its own proprietary technology. The company’s distribution strategy focuses solely on Tennessee and West Virginia in the short run with plans to seek jurisdictional approval in multiple additional U. S jurisdictions as of August 2025 38 states and the District of Columbia had legalized sports betting including 32 jurisdictions that allow online betting. VIP Play, Inc. is in the process of identifying budgeting and securing funding for expansion into other jurisdictions.

The company operates through the following segment:

• The company's reportable segment encompasses its mobile sports wagering platform including a modern sportsbook with differentiated wager types sweepstakes contests and socially integrated features designed to enhance player engagement.

VIP Play, Inc. competes in the highly competitive United States online sports betting market against larger better funded established operators. The company believes its fresh technology and know how combined with customer service focused operations provide significant differentiation. VIP Play, Inc. leverages an AI driven product roadmap to support real time personalization risk management and decision automation. Its data centric architecture enables operational efficiency and player satisfaction while maintaining high standards for data privacy and integrity. The firm views data velocity the speed at which insights can be derived and acted upon as a key competitive advantage in real time intelligence for online gaming. VIP Play, Inc. has written responsible online gaming policies and is committed to industry leading responsible online gaming practices to provide users with resources and services needed to play responsibly. All employees take part in responsible gaming training with mandatory periodic refresher training overseen by the compliance team. The company’s intellectual property strategy includes reliance on federal state and common law rights including registered trademarks and copyright law as well as contractual restrictions to protect its software code trade secrets and proprietary data. VIP Play, Inc. pursues registration of its domain names trademarks and service marks in the U. S and locations outside the U. S and owns the copyright to the software code to its content as well as trademarks under which its product offerings and related services are marketed.

VIP Play, Inc. serves individual adult users who engage in mobile sports betting and sweepstakes through its licensed jurisdictions. As of the latest reporting the company’s active user base is located in Tennessee where it has commenced operations and in West Virginia where it holds an interim license preparing for launch. The customer base consists of recreational bettors seeking a secure innovative and socially integrated gaming experience. VIP Play, Inc. has commenced marketing in Tennessee near its ZenSports launch date of June 8 2023 with a focus on cash rewards to differentiate from competition. The company leverages the considerable marketing experience of its team and has initiated a variety of Tennessee focused marketing activities including paid media sponsorships contests promotions branding content marketing cash rewards and other promotional and loyalty bonuses. VIP Play, Inc. utilizes unique loyalty programs that have proven to result in high retention and serve as a referral engine that grows the user base at a fraction of the cost of traditional acquisition methods. The firm continues to design budget and fund a longer term marketing plan while focusing short term efforts on identifying and streamlining effective marketing programs that attract new players in Tennessee.