Urgent.ly Inc. (NASDAQ: ULY)

Urgent.ly Inc., known by its stock symbol ULY, operates in the connected mobility assistance software platform industry. This company is a leader in its field, providing a software platform that connects customers with service providers for the seamless delivery of roadside assistance services.

Urgent.ly's primary business activities revolve around its innovative platform, which leverages digital technology to optimize the roadside assistance experience for both consumers and service providers. The platform offers real-time tracking, live job management, and actionable data from dispatch to completion, ensuring a smooth and efficient service delivery process. It operates on a three-tiered software platform, featuring an intuitive digital front-end interface, a data-processing middle tier driven by optimization and pricing algorithms, and a comprehensive back-end operations platform.

The company's revenue is generated through this software platform, which provides a range of roadside assistance services. These services include repair, maintenance, towing, mobile repair, jump starts, lockouts, and related services. Service providers, who are experienced professionals, deliver these services directly to customers. Urgent.ly's competitive advantage lies in its algorithmically-enabled roadside assistance solutions, its focus on exceptional consumer experiences, and its ability to address a variety of evolving customer partner and consumer needs, requirements, and use cases.

Urgent.ly works with a diverse range of companies, including automotive OEMs, automotive insurers, and fleet companies. Its top three customer partners account for 64% of its revenue in 2023, with the customer base significantly diversifying over the past four years. The largest customer declined from 35% of revenue in 2019 to 26% of revenue in 2023.

In terms of intellectual property, Urgent.ly relies on a combination of copyright, trademark, and trade secret laws, as well as confidentiality and other contractual restrictions. The company requires its employees, consultants, and other third parties to enter into confidentiality and proprietary rights agreements, and it controls and monitors access to its software, proprietary technology, and confidential information.

Urgent.ly is subject to a number of U.S. federal and state, as well as foreign laws and regulations, including privacy, data protection, security, rights of publicity, content regulation, intellectual property, competition, consumer protection, credit card processing, taxation, anti-bribery, anti-money laundering, and corruption. The company takes various technical and organizational security measures and other measures designed to protect its data, including data pertaining to its employees, customer partners, service providers, and consumers.