According to recent filings covering the 90 days ending January 02, 2026, the three most significant insider holders at Under Armour are TenPercentOwner V Prem Et Al Watsa (7.78Mn shares), Chief Supply Chain Officer Shawn Curran (419.67K shares), Brand President Eric Liedtke (308.90K shares).
| Holder | Position | Shares | Report Date |
|---|---|---|---|
| V Prem Et Al Watsa | 7,779,364 | 29 Dec, 2025 | |
| Kevin A Plank | President And Ceo | 4,277,789 | 04 Jun, 2025 |
| Stephanie Linnartz | President & Ceo | 1,638,797 | 28 Feb, 2024 |
| Patrik Frisk | Ceo & President | 1,621,006 | 23 Feb, 2022 |
| Colin Browne | Chief Operating Officer | 626,871 | 17 May, 2023 |
| David Bergman | Chief Financial Officer | 536,526 | 04 Jun, 2025 |
| Yassine Saidi | Chief Product Officer | 433,413 | 04 Jun, 2025 |
| Kara Trent | President Of The Americas | 420,697 | 04 Jun, 2025 |
| Shawn Curran | Chief Supply Chain Officer | 419,674 | 18 Nov, 2025 |
| Harvey Sanders | 353,617 | 04 Jan, 2023 | |
| John Patrick Stanton | Evp And General Counsel | 331,999 | 08 Mar, 2022 |
| Eric Liedtke | Brand President | 308,902 | 19 Aug, 2025 |
| Douglas E Coltharp | 304,805 | 02 Oct, 2025 | |
| Stephanie L. Pugliese | President And Americas | 262,589 | 23 Feb, 2022 |
| Lisa K. Collier | Chief Product Officer | 260,328 | 17 May, 2023 |
| Tchernavia Rocker | Chief Administrative Officer | 254,377 | 16 May, 2024 |
| Massimo Baratto | Chief Consumer Officer | 225,848 | 17 May, 2023 |
| David W Gibbs | 212,251 | 02 Oct, 2025 | |
| Mohamed El-Erian | 207,743 | 02 Oct, 2025 | |
| Karen Katz | 190,494 | 03 Jul, 2025 | |
| Mehri Shadman | Chief Legal Officer | 188,544 | 18 Nov, 2025 |
| Eric T Olson | 187,267 | 05 Sep, 2025 | |
| Pestel Alessandro De | Chief Marketing Officer | 177,634 | 17 Feb, 2021 |
| James A Dausch | Chief Strategy Officer | 175,701 | 16 Aug, 2024 |
| Robert John Sweeney | 170,006 | 02 Oct, 2025 | |
| Dawn N. Fitzpatrick | 170,006 | 02 Oct, 2025 | |
| David Baxter | President And Americas | 169,847 | 17 May, 2023 |
| Jerri Devard | 167,995 | 05 Sep, 2025 | |
| Patrick Whitesell | 113,288 | 02 Oct, 2025 | |
| Carolyn Everson | 106,552 | 02 Oct, 2025 | |
| Eric J Aumen | Chief Accounting Officer | 91,796 | 14 Aug, 2025 |
| Aditya Maheshwari | Chief Accounting Officer | 77,294 | 17 May, 2023 |
| George Ward Bodenheimer | 77,278 | 05 Jan, 2021 | |
| Eugene Dubois Smith | 61,049 | 05 Sep, 2025 | |
| Westley Moore | 48,770 | 04 Oct, 2022 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 22 Dec, 2025 | V Prem Et Al Watsa | Class A Common Shares | A | 5,383,513 | $4.53 | 24,691,049 | I | P |
| 22 Dec, 2025 | V Prem Et Al Watsa | Class C Common Shares | A | 2,355,641 | $4.36 | 5,599,950 | I | P |
| 23 Dec, 2025 | V Prem Et Al Watsa | Class A Common Shares | A | 2,124,452 | $4.54 | 26,815,501 | I | P |
| 23 Dec, 2025 | V Prem Et Al Watsa | Class C Common Shares | A | 620,801 | $4.38 | 6,220,751 | I | P |
| 24 Dec, 2025 | V Prem Et Al Watsa | Class A Common Shares | A | 875,548 | $4.62 | 27,691,049 | I | P |
| 24 Dec, 2025 | V Prem Et Al Watsa | Class C Common Shares | A | 438,333 | $4.40 | 6,659,084 | I | P |
| 26 Dec, 2025 | V Prem Et Al Watsa | Class A Common Shares | A | 1,000,000 | $4.64 | 28,691,049 | I | P |
| 26 Dec, 2025 | V Prem Et Al Watsa | Class C Common Shares | A | 385,850 | $4.42 | 7,044,934 | I | P |
| 29 Dec, 2025 | V Prem Et Al Watsa | Class A Common Shares | A | 1,763,396 | $4.73 | 30,454,445 | I | P |
| 29 Dec, 2025 | V Prem Et Al Watsa | Class C Common Shares | A | 734,430 | $4.48 | 7,779,364 | I | P |
| 15 Nov, 2025 | Mehri Shadman | Class C Common Stock | D | 6,094 | $0.00 | 188,544 | D | F |
| 15 Nov, 2025 | Shawn Curran | Class C Common Stock | D | 10,749 | $0.00 | 419,674 | D | F |
| 01 Oct, 2025 | Douglas E Coltharp | Class C Common Stock | A | 7,300 | $0.00 | 304,302 | D | A |
| 01 Oct, 2025 | Carolyn Everson | Class C Common Stock | A | 1,025 | $0.00 | 106,552 | D | A |
| 01 Oct, 2025 | Dawn N. Fitzpatrick | Class C Common Stock | A | 5,635 | $0.00 | 170,006 | D | A |
| 01 Oct, 2025 | David W Gibbs | Class C Common Stock | A | 5,891 | $0.00 | 162,251 | D | A |
| 01 Oct, 2025 | Mohamed El-Erian | Class C Common Stock | A | 4,611 | $0.00 | 207,743 | D | A |
| 01 Oct, 2025 | Patrick Whitesell | Class C Common Stock | A | 5,123 | $0.00 | 113,288 | D | A |
| 01 Oct, 2025 | Robert John Sweeney | Class C Common Stock | A | 5,635 | $0.00 | 170,006 | D | A |
| 03 Sep, 2025 | Patrick Whitesell | Class C Common Stock | A | 30,675 | $0.00 | 108,165 | D | A |