Stokers Products was Turning Point Brands’s largest segment in fiscal 2025, bringing in $284.58M of $463.06M (61%).
| Segment | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Zig Zag Products | $190.40M | $180.46M | $192.39M | $178.48M | ||||||||
| Zig-Zag | — | — | — | — | ||||||||
| The Zig-Zag Products Segment Markets & Distributes (A) Rolling Papers, Tubes, And Related Products; And (B) Finished Cigars And Make-Your-Own ("Myo") Cigar Wraps | — | — | — | — | ||||||||
| Stokers Products | $130.83M | $144.61M | $168.27M | $284.58M | ||||||||
| Stoker'S | — | — | — | — | ||||||||
| The Stoker'S Products Segment (A) Manufactures & Markets Moist Snuff And (B) Contracts For And Markets Loose Leaf Chewing Tobacco Products | — | — | — | — | ||||||||
| Cds | — | — | — | — | ||||||||
| The Newgen Products Segment (A) Markets & Distributes Cbd, Liquid Vapor Products And Certain Other Products Without Tobacco And/Or Nicotine; (B) Distributes A Wide Assortment Of Products To Non-Traditional Retail Outlets Via Vaporbeast; And (C) Markets And Distributes A Wide Assortment Of Products To Individual Consumers Via The Vaporfi B2C Online Platform | — | — | — | — | ||||||||
| The Smoking Products Segment (A) Imports & Markets Cigarette Papers, Tubes And Related Products And (B) Imports And Markets Finished Cigars And Myo Cigar Wraps | — | — | — | — | ||||||||
| The Smoking Products Segment (A) Imports & Markets Cigarette Papers, Tubes And Related Products; (B) Processes, Packages And Markets Make-Your-Own (Myo) Cigarette Tobaccos; (C) Imports And Markets Finished Cigars And Myo Cigar Tobaccos And Cigar Wraps; And (D) Processes, Packages And Markets Pipe Tobaccos | — | — | — | — | ||||||||
| The Smokeless Products Segment (A) Manufactures & Markets Moist Snuff; And (B) Contracts For And Markets Chewing Tobacco Products | — | — | — | — | ||||||||
| The New Generation (Newgen) Products Segment (A) Markets E-Cigarettes, E-Liquids, Vaporizers & Other Related Products And (B) Distributes A Wide Assortment Of Vaping Products To Non-Traditional Retail Outlets Via Vaporbeast | — | — | — | — | ||||||||
| The New Generation (Newgen) Products Segment Markets E-Cigarettes, E-Liquids, Vaporizers & Other Related Products | — | — | — | — | ||||||||
| Total | $321.23M | $325.06M | $360.66M | $463.06M |
Turning Point Brands brought in $463.06M from its two segments in fiscal 2025, the year ended December 31, 2025. That was up 28.4% from $360.66M in fiscal 2024. Stokers Products was the largest at $284.58M (61.5%), ahead of Zig Zag Products at $178.48M (38.5%).
Compared with fiscal 2024, Stokers Products grew 69.1% to $284.58M, while Zig Zag Products fell 7.2% to $178.48M. From fiscal 2022 to 2025, combined revenue from these segments grew from $321.23M to $463.06M, a compound annual growth rate of 13.0%. Stokers Products' share of the total rose from 40.7% to 61.5%.
United States was Turning Point Brands’s largest region in fiscal 2025, bringing in $427.39M of $463.06M (92%).
| Geography | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $288.87M | $294.30M | $330.69M | $427.39M | ||||||||
| Domestic | — | — | — | — | ||||||||
| Non-Us | $32.36M | $30.77M | $29.97M | $35.68M | ||||||||
| Foreign | — | — | — | — | ||||||||
| Total | $321.23M | $325.06M | $360.66M | $463.06M |
Turning Point Brands brought in $463.06M from its two regions in fiscal 2025, the year ended December 31, 2025. That was up 28.4% from $360.66M in fiscal 2024. United States was the largest at $427.39M (92.3%), ahead of Non-Us at $35.68M (7.7%).
Compared with fiscal 2024, United States grew 29.2% to $427.39M and Non-Us grew 19.0% to $35.68M. From fiscal 2022 to 2025, combined revenue from these regions grew from $321.23M to $463.06M, a compound annual growth rate of 13.0%. United States' share of the total rose from 89.9% to 92.3%.
Company & Restricted Subsidiaries was Turning Point Brands’s largest revenue line in fiscal 2021, bringing in $300.77M of $445.47M (68%).
| Consolidated Entities | FY 2021 |
|---|---|
| Company & Restricted Subsidiaries | $300.77M |
| Unrestricted Subsidiary | $144.70M |
| Total | $445.47M |
Turning Point Brands brought in $445.47M from its two revenue lines in fiscal 2021, the year ended December 31, 2021. Company & Restricted Subsidiaries was the largest at $300.77M (67.5%), ahead of Unrestricted Subsidiary at $144.70M (32.5%).
Turning Point Brands (TPB) reports its revenue by segment, by geography and by consolidated entities. In fiscal 2025, Stokers Products was its largest segment, bringing in $284.58M (61.5% of the total), followed by Zig Zag Products at $178.48M (38.5%).
Stokers Products was Turning Point Brands' largest segment in fiscal 2025, bringing in $284.58M, or 61.5% of the $463.06M total across its two segments.
United States was Turning Point Brands' largest region in fiscal 2025, bringing in $427.39M, or 92.3% of the $463.06M total across its two regions.
Company & Restricted Subsidiaries was Turning Point Brands' largest revenue line in fiscal 2021, bringing in $300.77M, or 67.5% of the $445.47M total across its two revenue lines.
Stokers Products grew faster than Zig Zag Products in fiscal 2025, up 69.1% from $168.27M to $284.58M. Zig Zag Products fell 7.2% to $178.48M.
Every figure comes from Turning Point Brands' annual financial filings, as reported. Each line keeps the name Turning Point Brands gives it, and years follow its fiscal calendar.
Turning Point Brands' revenue by segment goes back to fiscal 2014, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.