United States was Tennant’s largest region in fiscal 2025, bringing in $670.90M of $1.20B (56%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $618.80M | $726.80M | $766.90M | $670.90M | |||||||||||||
| U.S. Nonqualified Plan | — | — | — | — | |||||||||||||
| Americas | — | — | — | — | |||||||||||||
| Europe, Middle East & Africa (Emea) | $301.60M | $314.40M | $318.50M | $334.60M | |||||||||||||
| Emea | — | — | — | — | |||||||||||||
| Europe, Middle East & Africa | — | — | — | — | |||||||||||||
| Europe, Middle East, Africa | — | — | — | — | |||||||||||||
| Europe Middle East Africa | — | — | — | — | |||||||||||||
| Other Americas | $87.10M | $113.50M | $121.60M | $121.10M | |||||||||||||
| Americas, Excluding United States | — | — | — | — | |||||||||||||
| Asia Pacific (Apac) | $84.70M | $88.90M | $79.70M | $76.90M | |||||||||||||
| Asia Pacific | — | — | — | — | |||||||||||||
| Total | $1.09B | $1.24B | $1.29B | $1.20B |
Tennant brought in $1.20B from its four regions in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $1.29B in fiscal 2024. United States was the largest at $670.90M (55.7%), ahead of Europe, Middle East & Africa (Emea) at $334.60M (27.8%) and Other Americas at $121.10M (10.1%). The remaining region, Asia Pacific (Apac), brought in $76.90M.
Compared with fiscal 2024, Europe, Middle East & Africa (Emea) grew fastest, up 5.1% to $334.60M, while United States fell the most, down 12.5% to $670.90M. From fiscal 2022 to 2025, combined revenue from these regions grew from $1.09B to $1.20B, a compound annual growth rate of 3.3%. United States' share of the total fell from 56.7% to 55.7%.
Equipment was Tennant’s largest product and service line in fiscal 2025, bringing in $714.70M of $1.20B (59%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Equipment | $664.00M | $776.40M | $808.70M | $714.70M | |||||||||||||
| Equipment Sales | — | — | — | — | |||||||||||||
| Parts & Consumables | $263.10M | $279.50M | $274.30M | $275.60M | |||||||||||||
| Service & Other | $165.10M | $187.70M | $203.70M | $213.20M | |||||||||||||
| Services & Other | — | — | — | — | |||||||||||||
| Specialty Surface Coatings | — | — | — | — | |||||||||||||
| Specialty Service Coatings | — | — | — | — | |||||||||||||
| Total | $1.09B | $1.24B | $1.29B | $1.20B |
Tennant brought in $1.20B from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $1.29B in fiscal 2024. Equipment was the largest at $714.70M (59.4%), ahead of Parts & Consumables at $275.60M (22.9%) and Service & Other at $213.20M (17.7%).
Compared with fiscal 2024, Service & Other grew fastest, up 4.7% to $213.20M, while Equipment fell the most, down 11.6% to $714.70M. From fiscal 2022 to 2025, combined revenue from these lines grew from $1.09B to $1.20B, a compound annual growth rate of 3.3%. Equipment's share of the total fell from 60.8% to 59.4%.
Sales Direct To Consumer was Tennant’s largest revenue line in fiscal 2025, bringing in $831.50M of $1.20B (69%).
| Contract with Customer, Sales Channel | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
| Sales Direct To Consumer | $712.60M | $854.40M | $905.70M | $831.50M | ||||||
| Sales Channel, Directly To Consumer | — | — | — | — | ||||||
| Sales To Distributors | $379.60M | $389.20M | $381.00M | $372.00M | ||||||
| Sales Channel, Through Intermediary | — | — | — | — | ||||||
| Total | $1.09B | $1.24B | $1.29B | $1.20B |
Tennant brought in $1.20B from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was down 6.5% from $1.29B in fiscal 2024. Sales Direct To Consumer was the largest at $831.50M (69.1%), ahead of Sales To Distributors at $372.00M (30.9%).
Compared with fiscal 2024, Sales To Distributors fell 2.4% to $372.00M and Sales Direct To Consumer fell 8.2% to $831.50M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $1.09B to $1.20B, a compound annual growth rate of 3.3%. Sales Direct To Consumer's share of the total rose from 65.2% to 69.1%.
Tennant (TNC) reports its revenue by geography, by product and service and by contract with customer, sales channel. In fiscal 2025, United States was its largest region, bringing in $670.90M (55.7% of the total), followed by Europe, Middle East & Africa (Emea) at $334.60M (27.8%).
United States was Tennant's largest region in fiscal 2025, bringing in $670.90M, or 55.7% of the $1.20B total across its four regions.
Equipment was Tennant's largest product and service line in fiscal 2025, bringing in $714.70M, or 59.4% of the $1.20B total across its three product and service lines.
Sales Direct To Consumer was Tennant's largest revenue line in fiscal 2025, bringing in $831.50M, or 69.1% of the $1.20B total across its two revenue lines.
Among Tennant's regions that make up at least 2% of revenue, Europe, Middle East & Africa (Emea) grew fastest in fiscal 2025, up 5.1% from $318.50M to $334.60M.
Every figure comes from Tennant's annual financial filings, as reported. Each line keeps the name Tennant gives it, and years follow its fiscal calendar.
Tennant's revenue by geography goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.