Thryv Holdings, Inc. (NASDAQ: THRY)

Thryv Holdings, Inc., represented by the stock symbol THRY, operates in the marketing and advertising industry, providing a software platform and innovative marketing solutions to local, independent service-based businesses and emerging franchises. The company serves approximately 350,000 small and medium-sized businesses (SMBs) across four business segments: Thryv U.S. Marketing Services, Thryv U.S. SaaS, Thryv International Marketing Services, and Thryv International SaaS.

Thryv's primary business activities involve the provision of marketing services and software solutions. The company operates in the United States and international markets, offering print and digital solutions, including Print Yellow and White Pages, Internet Yellow Pages, Search Engine Marketing, and Other Digital Media Solutions. Thryv's marketing services enable SMBs to generate new business leads, manage customer relationships, and handle day-to-day operations.

Thryv U.S. SaaS is a significant component of the company's business. The SaaS offering, Thryv, is an all-in-one small business management platform that includes Command Center, Business Center, Marketing Center, ThryvPay, and Thryv Add-Ons. These platforms provide SMBs with a range of features, such as customer relationship management, appointment scheduling, estimate and invoice creation, payments, document management, social media content, and online review management. Furthermore, ThryvPay allows SMBs to receive payments via credit card and ACH, while Thryv Add-Ons include AI-assisted website development, SEO tools, Google Business Profile optimization, and Hub by Thryv.

Thryv's competitive advantages include its industry experience, sizable sales force, and comprehensive marketing services offering. The company's solutions cater to SMBs' needs, offering a one-stop-shop for their marketing requirements and enabling them to craft a comprehensive marketing strategy with Thryv as the single provider. Additionally, Thryv's SaaS platform provides SMBs with a range of features and functionalities that facilitate effective business management.

Thryv's customers are typically SMBs with fewer than 20 employees, often family-owned and operated. They represent various industries, including home services, health and wellness, animal services, professional services, and educational services.

Thryv's SaaS platform, Thryv, is a major player in the U.S. market for print and digital marketing solutions for SMBs. The company competes with national companies selling marketing campaigns on major national search engines and social media sites, single-point solution providers, vertical solutions providers, and all-in-one competitors. Thryv's competitive strategy involves providing customized, integrated, and tailored solutions to SMBs, leveraging its nationwide scale and extensive sales force to attract and manage clients.