Atlassian Corp (NASDAQ: TEAM)

Atlassian Corp, also known by its stock symbol TEAM, operates in the team collaboration and work management solutions industry. The company is renowned for its mission to unleash the potential of every team through its innovative products. Atlassian's offerings are used by teams across various industries, from software and technical teams to IT and service teams, and a broad array of business teams.

Atlassian's primary business activities revolve around providing a suite of products that facilitate team collaboration and work management. These products include Jira for project management, Confluence for content creation and sharing, Jira Service Management for team service and support applications, Loom for asynchronous video communication, Trello for personal productivity, Jira Align for enterprise agility, Bitbucket for source code management, and Atlassian Guard for enterprise-grade security and centralized administration. These products are built on a common technology foundation, enabling seamless integration and efficient teamwork.

Atlassian's competitive advantage lies in its ability to innovate rapidly, its focus on customer success, and its high-velocity, low-friction distribution model. The company's products are designed for ease of use and adoption, and its sales team works strategically to deepen relationships with existing customers. Atlassian's culture is centered on building long-term relationships with its customers and seizing growth opportunities.

The company's customer base spans across virtually every industry sector, from small organizations to over 80% of the Fortune 500. As of June 30, 2024, Atlassian had over 300,000 customers worldwide. The company's competitors include large technology vendors such as Microsoft and IBM, as well as smaller companies like Gitlab and Asana.

Atlassian protects its proprietary technology through a combination of trademarks, domain names, copyrights, trade secrets, and patents. The company has registered various trademarks and logos and has a number of patent applications pending. Atlassian also enters into confidentiality agreements with its employees, consultants, contractors, and business partners, and imposes contractual obligations on third parties who develop or access its technology.

In terms of its sustainability strategy, Atlassian is focused on its impact on the planet, people, and customers. The company has set science-based targets to achieve net zero emissions by 2040, invested in a diversity, equity, and inclusion program, committed to respecting human rights, and laid out guiding principles, commitments, and practices for responsible technology. Atlassian's diversity, equity, and inclusion strategy is focused on building a diverse Atlassian team, ensuring equitable outcomes for all, and fostering inclusive experiences.

Atlassian's approach to distributed work, called "Team Anywhere," offers its employees the choice to work from their homes, its physical office locations, or any combination of the two, within 14 countries. The company strives to use an evidence-based approach to create an effective and collaborative workforce and promotes programs like intentionally planned in-person team gatherings to foster employee engagement and connectivity.