United States was Taboola.com’s largest segment in fiscal 2025, bringing in $2.73B of $5.26B (52%).
| Segment | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|
| United States | $1.56B | $1.69B | $2.51B | $2.73B | |||
| Rest Of The World | $1.49B | $1.56B | $1.81B | $1.99B | |||
| Geographic Area Classified As Other | — | — | — | — | |||
| Israel | $569.87M | $432.14M | $324.64M | $305.32M | |||
| Germany | $370.46M | $396.12M | $433.64M | — | |||
| United Kingdom | $218.09M | $234.24M | $217.64M | $233.48M | |||
| France | — | — | — | — | |||
| Total | $4.20B | $4.32B | $5.30B | $5.26B |
Taboola.com brought in $5.26B from its four segments in fiscal 2025, the year ended December 31, 2025. Taboola.com regrouped these segments after fiscal 2024, so the total does not compare directly with that year's $5.30B. United States was the largest at $2.73B (52.0%), ahead of Rest Of The World at $1.99B (37.8%) and Israel at $305.32M (5.8%). The remaining segment, United Kingdom, brought in $233.48M.
Compared with fiscal 2024, Rest Of The World grew fastest, up 9.8% to $1.99B, while Israel fell the most, down 6.0% to $305.32M.
Taboola.com stopped reporting Germany as a separate segment after fiscal 2024, when it brought in $433.64M.
Taboola.com (TBLA) reports its revenue by segment. In fiscal 2025, United States was its largest segment, bringing in $2.73B (52.0% of the total), followed by Rest Of The World at $1.99B (37.8%).
United States was Taboola.com's largest segment in fiscal 2025, bringing in $2.73B, or 52.0% of the $5.26B total across its four segments.
Every figure comes from Taboola.com's annual financial filings, as reported. Each line keeps the name Taboola.com gives it, and years follow its fiscal calendar.
Taboola.com's revenue by segment goes back to fiscal 2019, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.