Taoping Inc. (NASDAQ: TAOP)

Taoping Inc., also known as TAOP, operates in the technology industry, specifically focusing on cloud-app technologies for Smart City IoT platforms, digital advertising delivery, and other internet-based information distribution systems. The company's main business activities are divided into three segments: Cloud-based Technology (CBT), Blockchain Technology (BT), and Traditional Information Technology (TIT). The CBT segment includes the company's cloud-based products, high-end data storage servers, and related services sold to private sectors. The BT segment is the company's newly formed business sector, which focuses on cryptocurrency mining and related services. The TIT segment includes the company's project-based technology products and services sold to the public sector.

Taoping generates revenue through its primary products and services, which include cloud-based ad display terminals, digital advertising delivery systems, and information distribution platforms. The company's Cloud-Application-Terminal (CAT) platform is a key differentiator, as it includes three layers of technology: cloud storage, application software, and display terminals. This integrated platform enables Taoping to provide a comprehensive solution for its customers, including real-time management and optimization of advertising campaigns. The Taoping resource exchange and sharing functionality is another differentiator, facilitating transactions online and improving asset utilization rates for advertising agencies. Additionally, Taoping's big data services provide valuable insights to customers, including buyer/seller behavioral preferences, which helps them make informed decisions about their advertising campaigns.

In the highly competitive industry of out-of-home advertising, Taoping competes with China's leading companies such as Focus Media and Elite Partners. The company's competitive advantages include its cloud-based technology and strong relationships with government agencies and public institutions. Taoping's customers include a range of private sector companies, including new media, healthcare, education, and residential community management, as well as government agencies and public institutions. The company's main customers are located in China, but it also has a presence in other countries, including the United States and Europe.

Taoping has established necessary mechanisms to protect information security, including adopting necessary network security protection technologies such as anti-virus firewalls, intrusion detection, and data encryption, keeping record of network logs, and implementing information classification framework. The company is subject to various laws and regulations in China, including the Cybersecurity Law, the Data Security Law, the Internet Security Law, and the Personal Information Protection Law. Taoping is also subject to regulations related to advertising, including the Administrative Measures for Internet Advertising, and regulations related to intellectual property, including the Trademark Law and the Copyright Law.

In addition to its core business, Taoping has explored other cloud-based solutions, including the smart charging pile business throughout China, by leveraging its TAOP smart cloud and the Taoping Alliance national distribution network. The company has also expanded its CAT-based new media sharing platform into digital advertising and smart community sectors by acquiring Taoping New Media Co., Ltd. to provide out-of-home digital advertising. Furthermore, Taoping has explored business opportunities in blockchain, digital assets, and cryptocurrency mining operations by recruiting seasoned executives, contracting various well-known consulting firms, suppliers, and operators in these areas.