Marketing Services was Stagwell’s largest segment in fiscal 2025, bringing in $1.13B of $2.93B (39%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Marketing Services | — | $1.01B | $1.08B | $1.13B | ||||||||||||
| Strategic Marketing Services | — | — | — | — | ||||||||||||
| Integrated Agencies Network | $1.47B | — | — | — | ||||||||||||
| Media & Commerce | — | $662.20M | $695.40M | $690.68M | ||||||||||||
| Global Integrated Agencies | — | — | — | — | ||||||||||||
| Communications | — | $502.69M | $703.07M | $592.58M | ||||||||||||
| Integrated Networks - Group B | — | — | — | — | ||||||||||||
| Brand Performance Network | $757.21M | — | — | — | ||||||||||||
| Integrated Networks - Group A | — | — | — | — | ||||||||||||
| Communications Network | $435.65M | — | — | — | ||||||||||||
| Digital Transformation | — | $323.96M | $335.66M | $393.50M | ||||||||||||
| Performance Marketing Services | — | — | — | — | ||||||||||||
| All Other | $19.96M | — | — | — | ||||||||||||
| Media & Data Network | — | — | — | — | ||||||||||||
| Specialist Communications | — | — | — | — | ||||||||||||
| Media Services | — | — | — | — | ||||||||||||
| Reportable Segment [Domain] | — | — | — | — | ||||||||||||
| Domestic Creative Agencies | — | — | — | — | ||||||||||||
| The Marketing Cloud | — | $25.75M | $32.27M | $106.54M | ||||||||||||
| Segment Reporting, Reconciling Item, Excluding Corporate Nonsegment | — | $695.00K | — | $9.11M | ||||||||||||
| Total | $2.69B | $2.53B | $2.84B | $2.93B |
Stagwell brought in $2.93B from its six segments in fiscal 2025, the year ended December 31, 2025. Stagwell regrouped these segments after fiscal 2024, so the total does not compare directly with that year's $2.84B. Marketing Services was the largest at $1.13B (38.8%), ahead of Media & Commerce at $690.68M (23.6%) and Communications at $592.58M (20.2%). The other three segments brought in $509.15M combined.
Compared with fiscal 2024, The Marketing Cloud grew fastest, up 230.2% to $106.54M, while Communications fell the most, down 15.7% to $592.58M.
Stagwell began breaking out Marketing Services in fiscal 2023, Media & Commerce in fiscal 2023, Communications in fiscal 2023 and Digital Transformation in fiscal 2023. Stagwell stopped reporting Integrated Agencies Network ($1.47B in fiscal 2022), Brand Performance Network ($757.21M in fiscal 2022), Communications Network ($435.65M in fiscal 2022) and one other as separate segments.
United States was Stagwell’s largest region in fiscal 2025, bringing in $2.25B of $2.91B (77%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $2.22B | $2.06B | $2.34B | $2.25B | ||||||||||||
| Other | $287.35M | $307.34M | $339.13M | $491.25M | ||||||||||||
| Other Geographical Location | — | — | — | — | ||||||||||||
| United Kingdom | $181.76M | $160.95M | $165.10M | $172.22M | ||||||||||||
| Canada | — | — | — | — | ||||||||||||
| Total | $2.69B | $2.53B | $2.84B | $2.91B |
Stagwell brought in $2.91B from its three regions in fiscal 2025, the year ended December 31, 2025. That was up 2.4% from $2.84B in fiscal 2024. United States was the largest at $2.25B (77.2%), ahead of Other at $491.25M (16.9%) and United Kingdom at $172.22M (5.9%).
Compared with fiscal 2024, Other grew fastest, up 44.9% to $491.25M, while United States fell the most, down 3.9% to $2.25B. From fiscal 2022 to 2025, combined revenue from these regions grew from $2.69B to $2.91B, a compound annual growth rate of 2.7%. United States' share of the total fell from 82.5% to 77.2%.
Creativity & Communications was Stagwell’s largest product and service line in fiscal 2022, bringing in $1.22B of $2.69B (45%).
| Product and Service | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 |
|---|---|---|---|---|---|---|---|
| Creativity & Communications | — | $152.50M | $591.06M | $1.22B | |||
| Digital Transformation | — | $374.69M | $373.66M | $773.68M | |||
| Food & Beverage | $280.09M | — | — | — | |||
| Performance Media & Data | — | $253.01M | $193.48M | $279.90M | |||
| Communications | $184.87M | — | — | — | |||
| Stagwell Marketing Cloud Group | — | — | $148.44M | $199.05M | |||
| Retail | $148.85M | — | — | — | |||
| Consumer Insights & Strategy | — | $107.83M | $162.73M | $212.87M | |||
| Consumer Products | $167.32M | — | — | — | |||
| Other | $133.98M | — | — | — | |||
| Healthcare | $102.22M | — | — | — | |||
| Health Care | — | — | — | — | |||
| Technology | $118.17M | — | — | — | |||
| Automotive | $78.99M | — | — | — | |||
| Financials | $112.35M | — | — | — | |||
| Transportation & Travel/Lodging | $88.96M | — | — | — | |||
| Total | $1.42B | $888.03M | $1.47B | $2.69B |
Stagwell brought in $2.69B from its five product and service lines in fiscal 2022, the year ended December 31, 2022. That was up 82.9% from $1.47B in fiscal 2021. Creativity & Communications was the largest at $1.22B (45.5%), ahead of Digital Transformation at $773.68M (28.8%) and Performance Media & Data at $279.90M (10.4%). The other two lines brought in $411.92M combined.
Compared with fiscal 2021, Digital Transformation grew fastest, up 107.1% to $773.68M. Every line above 2% of revenue grew.
Stagwell began breaking out Creativity & Communications in fiscal 2020, Digital Transformation in fiscal 2020, Performance Media & Data in fiscal 2020 and Stagwell Marketing Cloud Group in fiscal 2021. Stagwell stopped reporting Food & Beverage ($280.09M in fiscal 2019), Communications ($184.87M in fiscal 2019), Consumer Products ($167.32M in fiscal 2019) and seven others as separate lines.
Stagwell (STGW) reports its revenue by segment, by geography and by product and service. In fiscal 2025, Marketing Services was its largest segment, bringing in $1.13B (38.8% of the total), followed by Media & Commerce at $690.68M (23.6%).
Marketing Services was Stagwell's largest segment in fiscal 2025, bringing in $1.13B, or 38.8% of the $2.93B total across its six segments.
United States was Stagwell's largest region in fiscal 2025, bringing in $2.25B, or 77.2% of the $2.91B total across its three regions.
Creativity & Communications was Stagwell's largest product and service line in fiscal 2022, bringing in $1.22B, or 45.5% of the $2.69B total across its five product and service lines.
Among Stagwell's regions that make up at least 2% of revenue, Other grew fastest in fiscal 2025, up 44.9% from $339.13M to $491.25M.
Every figure comes from Stagwell's annual financial filings, as reported. Each line keeps the name Stagwell gives it, and years follow its fiscal calendar.
Stagwell's revenue by segment goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.