Sunrise Real Estate SRRE

Sunrise Real Estate Group, Inc. is engaged in real estate development, property leasing, property management, and related financial activities within the People's Republic of China. The company focuses on developing residential projects, leasing commercial and residential spaces, and managing properties for third-party owners. It operates primarily in second-tier cities across China.

Revenue is generated through sales of developed properties, commission fees earned from brokerage and marketing services for third-party developers, rental income from leased properties, and fees from its financial activities such as entity investment and fund management. The company also derives income from property management contracts and related service fees.

The company operates through the following segments: Real Estate Development, Property Leasing Services, Property Management Services, and Financial Activities.

• Real Estate Development: This segment oversees the planning, construction, and sale of residential projects, including villa-style housing and multi-unit developments.
• Property Leasing Services: This segment generates revenue by leasing unsold residential and commercial units to tenants and managing lease agreements.
• Property Management Services: This segment provides day-to-day management, maintenance, and administrative services for properties owned by the company and third parties.
• Financial Activities: This segment includes entity investment, fund management, and other financial services that support the company's real estate operations and generate fee-based income.

Within China's competitive real estate sector, Sunrise Real Estate Group, Inc. positions itself as a niche player that partners with mid-sized and smaller developers rather than competing directly with large-scale builders. Its competitive advantages stem from an established network of landowners, developers, and a reputation for effective marketing and sales agency services. The company leverages this expertise to move into higher-value development projects while maintaining flexibility in joint ventures.

The company's customers include residential homebuyers, commercial tenants, property developers seeking marketing and sales support, and investors participating in its financial products. Specific customer names are not disclosed in the filing, but the base spans individuals and corporate clients across China's second-tier cities.