SportsQuest, Inc. (OTC: SPQS)

SportsQuest, Inc. was formed under the laws of the State of Delaware on April 3, 1986 under the name Bay Head Ventures, Inc.

On July 29, 1988 the company acquired 100 percent of the issued and outstanding shares of A. B. Park & Fly, Inc.

Following that acquisition the company changed its name to Air Brook Airport Express, Inc. on December 8, 1988.

In August 2007 Lextra Management Group, Inc. acquired a majority stake in the company and an outstanding account receivable related to Air Brook Limousine was settled.

As part of the August 2007 transaction the company issued shares to Lextra in exchange for the forgiveness of a receivable and later acquired Lextra’s assets through an asset purchase agreement.

The assets of Lextra were transferred to a newly formed wholly owned subsidiary named SportsQuest Management Group, Inc.

At that time the company changed its name to SportsQuest, Inc.

In 2021 the company shifted its strategic focus to the acquisition of innovative products and services and began offering consulting services to prospective franchise buyers.

It also started advertising franchise opportunities through its website as part of its new business model.

On January 9, 2025 the company redomiciled from the State of Delaware to the State of Wyoming.

The company earns revenue principally from fees paid by franchisors for lead generation services delivered through its online portal.

These lead generation fees are typically calculated on a per qualified lead basis, meaning the franchisor pays only when a potential buyer is referred.

Alternatively the company offers subscription plans that allow franchisors to maintain a continuous listing on the portal for a recurring fee.

Advertising revenue is generated when franchisors elect to have their opportunities featured in prominent positions on the site such as banner placements or highlighted listings.

Consulting revenue comes from individuals who seek advice on franchise investment, including assistance with evaluating opportunities and understanding the purchase process.

The company also benefits from its alliance with Business Alliance Inc., which supplies the franchise listings that populate the portal and enables the company to offer access to more than 350 different franchise concepts.

Through this partnership SportsQuest can monetize leads across a wide variety of industry sectors, not limited to the typical one to three sectors that many similar groups focus on.

Revenue may also include ancillary service fees such as referral charges or administrative costs associated with the lead delivery process.

SportsQuest, Inc. operates within the franchise marketing and lead generation industry that serves both franchisors and prospective franchise buyers.

Numerous companies provide online directories advertising portals and lead generation services for franchise concepts.

The company’s primary competitive advantage lies in the breadth of its franchise offering, which exceeds 350 distinct opportunities supplied through its agreement with Business Alliance Inc.

This extensive selection allows the company to attract franchisors from diverse industries that wish to reach a wide audience of potential buyers.

Another advantage is the flexibility of its revenue model, which permits franchisors to choose between pay per lead arrangements and subscription based access.

The ability to serve multiple industry sectors, rather than being confined to one or three narrow niches, further differentiates SportsQuest from many competitors that focus on limited segments.

Together these factors help the company maintain a relevant position in a competitive and evolving market.

The company’s customers consist primarily of franchisors that seek to advertise their franchise concepts and generate leads from interested buyers.

These franchisors operate in a variety of industries ranging from food and beverage to fitness and education, although the filing does not list specific names.

A second customer group comprises individuals who are exploring franchise ownership and desire consulting assistance to evaluate options and make informed decisions.

The consulting service includes guidance on financial considerations, market research, and the legal aspects of purchasing a franchise.

While the filing does not disclose the names of individual consulting clients, it indicates that the service is available to anyone interested in franchise investment.

Business Alliance Inc. is not a customer but a strategic partner that provides the franchise listings that populate the portal and enable its lead generation activities.