Broadcast Advertising Revenue, Net was Saga Communications’s largest product and service line in fiscal 2025, bringing in $81.58M of $107.11M (76%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Broadcast Advertising Revenue, Net | $98.71M | $94.23M | $89.74M | $81.58M | |||||
| Digital Advertising Revenue | $7.91M | $12.35M | $14.22M | $16.95M | |||||
| Other Revenue | $8.27M | $8.92M | $8.96M | $8.59M | |||||
| Total | $114.89M | $115.50M | $112.92M | $107.11M |
Saga Communications brought in $107.11M from its three product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 5.1% from $112.92M in fiscal 2024. Broadcast Advertising Revenue, Net was the largest at $81.58M (76.2%), ahead of Digital Advertising Revenue at $16.95M (15.8%) and Other Revenue at $8.59M (8.0%).
Compared with fiscal 2024, Digital Advertising Revenue grew fastest, up 19.2% to $16.95M, while Broadcast Advertising Revenue, Net fell the most, down 9.1% to $81.58M. From fiscal 2022 to 2025, combined revenue from these lines fell from $114.89M to $107.11M, a compound annual decline of 2.3%. Broadcast Advertising Revenue, Net's share of the total fell from 85.9% to 76.2%.
Broadcast Advertising Revenue Net was Saga Communications’s largest segment in fiscal 2018, bringing in $114.93M of $124.83M (92%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Broadcast Advertising Revenue Net | — | $110.05M | $109.18M | $114.93M | |||||
| Radio | $111.79M | — | — | — | |||||
| Television Broadcasting | $21.06M | — | — | — | |||||
| Television | — | — | — | — | |||||
| Other Revenue | — | $5.34M | $5.36M | $6.00M | |||||
| Digital Advertising Revenue | — | $3.57M | $3.61M | $3.90M | |||||
| Total | $132.86M | $118.96M | $118.15M | $124.83M |
Saga Communications brought in $124.83M from its three segments in fiscal 2018, the year ended December 31, 2018. That was up 5.7% from $118.15M in fiscal 2017. Broadcast Advertising Revenue Net was the largest at $114.93M (92.1%), ahead of Other Revenue at $6.00M (4.8%) and Digital Advertising Revenue at $3.90M (3.1%).
Compared with fiscal 2017, Other Revenue grew fastest, up 11.9% to $6.00M. Every segment above 2% of revenue grew.
Saga Communications began breaking out Broadcast Advertising Revenue Net in fiscal 2016, Other Revenue in fiscal 2016 and Digital Advertising Revenue in fiscal 2016. Saga Communications stopped reporting Radio ($111.79M in fiscal 2015) and Television Broadcasting ($21.06M in fiscal 2015) as separate segments.
Saga Communications (SGA) reports its revenue by product and service and by segment. In fiscal 2025, Broadcast Advertising Revenue, Net was its largest product and service line, bringing in $81.58M (76.2% of the total), followed by Digital Advertising Revenue at $16.95M (15.8%).
Broadcast Advertising Revenue, Net was Saga Communications' largest product and service line in fiscal 2025, bringing in $81.58M, or 76.2% of the $107.11M total across its three product and service lines.
Broadcast Advertising Revenue Net was Saga Communications' largest segment in fiscal 2018, bringing in $114.93M, or 92.1% of the $124.83M total across its three segments.
Among Saga Communications' product and service lines that make up at least 2% of revenue, Digital Advertising Revenue grew fastest in fiscal 2025, up 19.2% from $14.22M to $16.95M.
Every figure comes from Saga Communications' annual financial filings, as reported. Each line keeps the name Saga Communications gives it, and years follow its fiscal calendar.
Saga Communications' revenue by product and service goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.