Broadcast Advertising Revenue, Net was the largest of Saga Communications Inc’s 3 reported lines in fiscal 2025, at $81.58M — 76% of $107.11M.
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Broadcast Advertising Revenue, Net | $98.71M | $94.23M | $89.74M | $81.58M | |||||
| Digital Advertising Revenue | $7.91M | $12.35M | $14.22M | $16.95M | |||||
| Other Revenue | $8.27M | $8.92M | $8.96M | $8.59M | |||||
| Total | $114.89M | $115.50M | $112.92M | $107.11M |
In fiscal 2025, which ended December 31, 2025, the 3 revenue lines Saga Communications Inc reported in this breakdown added up to $107.11M. That was down 5.1% from $112.92M in fiscal 2024. Broadcast Advertising Revenue, Net was the largest revenue line, at $81.58M or 76.2% of the total, followed by Digital Advertising Revenue ($16.95M, 15.8%) and Other Revenue ($8.59M, 8.0%). Together, the two largest revenue lines made up 92.0% of this total.
Compared with fiscal 2024, Digital Advertising Revenue grew the fastest, rising 19.2% to $16.95M. Broadcast Advertising Revenue, Net fell the most, down 9.1% to $81.58M. Over fiscal 2022 to 2025, revenue across these revenue lines went from $114.89M to $107.11M, a compound annual decline of 2.3%. Broadcast Advertising Revenue, Net's share of the total fell from 85.9% to 76.2% over the same years.
This breakdown covers every fiscal year from 2017 to 2025, as reported in Saga Communications Inc's annual filings.
Broadcast Advertising Revenue Net was the largest of Saga Communications Inc’s 3 reported lines in fiscal 2018, at $114.93M — 92% of $124.83M.
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Radio Broadcasting | — | $118.96M | — | — | |||||
| Radio | $111.79M | $118.96M | — | — | |||||
| Broadcast Advertising Revenue Net | — | — | $109.18M | $114.93M | |||||
| Television Broadcasting | — | $23.64M | — | — | |||||
| Television | — | $23.64M | — | — | |||||
| Other Revenue | — | — | $5.36M | $6.00M | |||||
| Digital Advertising Revenue | — | — | $3.61M | $3.90M | |||||
| Total | $111.79M | $285.18M | $118.15M | $124.83M |
In fiscal 2018, which ended December 31, 2018, the 3 segments Saga Communications Inc reported in this breakdown added up to $124.83M. That was up 5.7% from $118.15M in fiscal 2017. Broadcast Advertising Revenue Net was the largest segment, at $114.93M or 92.1% of the total, followed by Other Revenue ($6.00M, 4.8%) and Digital Advertising Revenue ($3.90M, 3.1%). Together, the two largest segments made up 96.9% of this total.
Compared with fiscal 2017, Other Revenue grew the fastest, rising 11.9% to $6.00M. Every sizeable segment reported in both years grew.
Broadcast Advertising Revenue Net (fiscal 2017), Other Revenue (fiscal 2017) and Digital Advertising Revenue (fiscal 2017) were first reported as separate segments during this period. The table also keeps 4 segments that Saga Communications Inc no longer reports, so earlier years can still be read on their original basis; use "Show 4 discontinued" beneath the table to see them. This breakdown covers every fiscal year from 2010 to 2018, as reported in Saga Communications Inc's annual filings.
Saga Communications Inc (SGA) breaks its revenue down by revenue line and segment. In fiscal 2025, its largest revenue line was Broadcast Advertising Revenue, Net, with $81.58M or 76.2% of the total, followed by Digital Advertising Revenue at $16.95M (15.8%).
Broadcast Advertising Revenue, Net was Saga Communications Inc's largest revenue line in fiscal 2025, with $81.58M in revenue, 76.2% of the $107.11M reported across its 3 revenue lines.
Broadcast Advertising Revenue Net was Saga Communications Inc's largest segment in fiscal 2018, with $114.93M in revenue, 92.1% of the $124.83M reported across its 3 segments.
Of the Saga Communications Inc revenue lines reported in both fiscal 2024 and fiscal 2025, and making up at least 2% of the total, Digital Advertising Revenue grew the fastest, rising 19.2% from $14.22M to $16.95M.
Every figure is taken from Saga Communications Inc's annual financial filings and shown as reported: each line keeps the name the company gives it, years follow its own fiscal calendar, and lines it has stopped reporting stay in the table for the years they were reported.
The breakdown by revenue line covers fiscal 2017 to 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.