In-Store Channel (Non-Digital Component) was Sweetgreen’s largest product and service line in fiscal 2025, bringing in $259.65M of $679.47M (38%).
| Product and Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| In-Store Channel (Non-Digital Component) | $178.00M | $242.07M | $295.30M | $259.65M | ||
| Owned Digital Channels | $191.13M | $212.87M | $205.69M | $234.87M | ||
| Marketplace Revenue | — | $129.10M | $175.84M | $184.95M | ||
| Marketplace Channel | $100.98M | — | — | — | ||
| Total | $470.11M | $584.04M | $676.83M | $679.47M |
Sweetgreen brought in $679.47M from its three product and service lines in fiscal 2025, the year ended December 28, 2025. That was up 0.4% from $676.83M in fiscal 2024. In-Store Channel (Non-Digital Component) was the largest at $259.65M (38.2%), ahead of Owned Digital Channels at $234.87M (34.6%) and Marketplace Revenue at $184.95M (27.2%).
Compared with fiscal 2024, Owned Digital Channels grew fastest, up 14.2% to $234.87M, while In-Store Channel (Non-Digital Component) fell the most, down 12.1% to $259.65M.
Sweetgreen began breaking out Marketplace Revenue in fiscal 2023, when it brought in $129.10M. Sweetgreen stopped reporting Marketplace Channel as a separate line after fiscal 2022, when it brought in $100.98M.
Direct was Sweetgreen’s largest revenue line in fiscal 2025, bringing in $494.53M of $679.47M (73%).
| Contract With Customer Sales Channel | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Direct | $369.13M | $454.95M | $500.99M | $494.53M | ||
| 3Rd Party | $100.98M | $129.10M | $175.84M | $184.95M | ||
| Total | $470.11M | $584.04M | $676.83M | $679.47M |
Sweetgreen brought in $679.47M from its two revenue lines in fiscal 2025, the year ended December 28, 2025. That was up 0.4% from $676.83M in fiscal 2024. Direct was the largest at $494.53M (72.8%), ahead of 3Rd Party at $184.95M (27.2%).
Compared with fiscal 2024, 3Rd Party grew 5.2% to $184.95M, while Direct fell 1.3% to $494.53M. From fiscal 2022 to 2025, combined revenue from these revenue lines grew from $470.11M to $679.47M, a compound annual growth rate of 13.1%. Direct's share of the total fell from 78.5% to 72.8%.
Sweetgreen (SG) reports its revenue by product and service and by contract with customer sales channel. In fiscal 2025, In-Store Channel (Non-Digital Component) was its largest product and service line, bringing in $259.65M (38.2% of the total), followed by Owned Digital Channels at $234.87M (34.6%).
In-Store Channel (Non-Digital Component) was Sweetgreen's largest product and service line in fiscal 2025, bringing in $259.65M, or 38.2% of the $679.47M total across its three product and service lines.
Direct was Sweetgreen's largest revenue line in fiscal 2025, bringing in $494.53M, or 72.8% of the $679.47M total across its two revenue lines.
Among Sweetgreen's product and service lines that make up at least 2% of revenue, Owned Digital Channels grew fastest in fiscal 2025, up 14.2% from $205.69M to $234.87M.
Every figure comes from Sweetgreen's annual financial filings, as reported. Each line keeps the name Sweetgreen gives it, and years follow its fiscal calendar.
Sweetgreen's revenue by product and service goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.