Stitch Fix SFIX Insider Ownership

NASDAQ SFIX

$2.78 +0.14 (+5.30%)

At close: Oct 20, 2026 · 4:00 PM EDT

Insider Holdings by Owner

27.04Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

27.93%

▼-2.08% pp QoQ

Shares Held by Insiders

37.49Mn

filed for Sep 2026

▼-7.68% QoQ

Shares Outstanding

134.25Mn

134,247,185 shares

Direct Holdings

7.28Mn

Indirect: 30.22Mn

Net Shares Traded (QoQ)

-3.12Mn

net selling in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 5, 2026

Across the past 12 months, open-market trades by Stitch Fix insiders were all sales, totaling $6.82 million (1.55Mn shares).

A count shows 4 insiders selling SFIX stock on the open market over the past 12 months and none buying.
Anthony Bacos (Chief Prod/Technology Officer) sold the most Stitch Fix stock on the open market over the past 12 months, $2.67 million (660.01K shares), most recently on August 3, 2026.
Outside the open market, Stitch Fix insiders received 1.35Mn shares in stock awards, acquired 2.26Mn shares through option exercises and conversions and gave up 1.35Mn shares to cover taxes or exercise prices over the past 12 months.
Per Business Quant, SFIX insiders together hold 37.49Mn shares based on their latest Form 4 filings, down 7.68% from 40.61Mn shares at the end of Q2 2026.
Stitch Fix insiders hold 7.28Mn shares directly (19.41% of their total) and 30.22Mn shares (80.59%) indirectly, through entities such as trusts and partnerships.
The insider holdings in Stitch Fix belong to 12 insiders who have reported on Form 4 within the past two years.
Stitch Fix's three biggest insider holders are Working Capital Advisors (UK) Ltd. (10% owner, 21.95Mn shares), Katrina Lake (Director, 7.2Mn shares) and J. William Gurley (Director, 3.3Mn shares), based on their latest Form 4 filings.
The holding of Working Capital Advisors (UK) Ltd. makes up 58.55% of all shares held by Stitch Fix insiders.
Over the trailing 12 months, 11 insiders reported transactions in SFIX stock across 49 Form 4 filings.
These insider figures for Stitch Fix are based on Form 4 filings through September 18, 2026.

Form 4 Holdings

Insiders Holding SFIX

Insiders 19

Shares held 27.04Mn

Of outstanding 20.14%

#	Insider	Position	Direct	Indirect	Total	Share of Insiders	Last Filed
1	Capital Advisors (Uk) Ltd. Working	TenPercentOwner	0	10,608,822	10,608,822	39.2%	11 Jun, 2025
2	Katrina Lake	Chief Executive Officer	0	7,196,553	7,196,553	26.6%	04 Feb, 2026
3	J William Gurley	Director	2,231,673	0	2,231,673	8.3%	15 Dec, 2025
4	Matt Baer	Chief Executive Officer	1,956,130	0	1,956,130	7.2%	18 Sep, 2026
5	David Aufderhaar	Chief Financial Officer	1,083,599	0	1,083,599	4.0%	18 Sep, 2026
6	Anthony Bacos	Chief Prod/Technology Officer	951,994	0	951,994	3.5%	05 Aug, 2026
7	Dan Jedda	Chief Financial Officer	603,072	0	603,072	2.2%	15 Mar, 2023
8	Sachin Dhawan	Chief Technology Officer	495,968	0	495,968	1.8%	16 Jun, 2023
9	Casey O'Connor	Chief Legal Officer	428,903	0	428,903	1.6%	18 Sep, 2026
10	Elizabeth Spaulding	Chief Executive Officer	371,109	0	371,109	1.4%	16 Dec, 2022
11	Scott Darling	Chief Legal Officer Secr.	286,694	0	286,694	1.1%	15 Sep, 2022
12	Elizabeth Goodman Williams	Director	155,419	0	155,419	0.6%	15 Dec, 2025
13	Sharon Mccollam	Director	148,554	0	148,554	0.5%	15 Dec, 2025
14	Kofi Owusu Amoo-Gottfried	Director	142,261	0	142,261	0.5%	15 Dec, 2025
15	Sarah Barkema	Chief Accounting Officer	93,785	0	93,785	0.3%	13 Sep, 2024
16	Timothy G Baxter	Director	88,678	0	88,678	0.3%	15 Dec, 2025
17	Fiona Tan	Director	88,678	0	88,678	0.3%	15 Dec, 2025
18	Neal Mohan	Director	67,034	0	67,034	0.2%	14 Dec, 2023
19	Mikkel Svane	Director	40,761	0	40,761	0.2%	15 Dec, 2022

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

2,586 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
16 Sep, 2026	Matt Baer	Chief Executive Officer	Acquired M	61,452	—	—	2,071,192	Direct
16 Sep, 2026	Casey O'Connor	Chief Legal Officer	Acquired M	25,284	—	—	454,902	Direct
16 Sep, 2026	David Aufderhaar	Chief Financial Officer	Acquired M	43,895	—	—	1,146,264	Direct
16 Sep, 2026	Casey O'Connor	Chief Legal Officer	Disposed F	25,999	$2.94	$76.44K	428,903	Direct
16 Sep, 2026	Matt Baer	Chief Executive Officer	Disposed F	115,062	$2.94	$338.28K	1,956,130	Direct
16 Sep, 2026	David Aufderhaar	Chief Financial Officer	Disposed F	62,665	$2.94	$184.24K	1,083,599	Direct
16 Sep, 2026	Matt Baer	Chief Executive Officer	Disposed M	61,452	$0.00	$0	725,578	Direct
16 Sep, 2026	David Aufderhaar	Chief Financial Officer	Disposed M	43,895	$0.00	$0	175,687	Direct
16 Sep, 2026	Casey O'Connor	Chief Legal Officer	Disposed M	25,284	$0.00	$0	101,196	Direct
03 Aug, 2026	Anthony Bacos	Chief Prod/Technology Officer	Acquired M	50,000	$2.48	$124.00K	1,021,994	Direct
03 Aug, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	50,000	$4.09	$204.36K	971,994	Direct
03 Aug, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	20,000	$4.09	$81.72K	951,994	Direct
03 Aug, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed M	50,000	$0.00	$0	322,543	Direct
27 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Acquired M	50,000	$2.48	$124.00K	1,041,994	Direct
27 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	50,000	$3.77	$188.71K	991,994	Direct
27 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	20,000	$3.74	$74.78K	971,994	Direct
27 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed M	50,000	$0.00	$0	372,543	Direct
20 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Acquired M	50,000	$2.48	$124.00K	1,061,994	Direct
20 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	50,000	$3.79	$189.35K	1,011,994	Direct
20 Jul, 2026	Anthony Bacos	Chief Prod/Technology Officer	Disposed S	20,000	$3.79	$75.73K	991,994	Direct

Showing 1 to 20 of 2,586 transactions