Data spanning the past 90 days through December 24, 2025 reveals that Stitch Fix's three principal insider shareholders consist of Director J William Gurley (2.30Mn shares), Chief Executive Officer Matt Baer (2.07Mn shares), Chief Financial Officer David Aufderhaar (1.28Mn shares).
| Holder | Position | Shares | Report Date |
|---|---|---|---|
| Capital Advisors (Uk) Ltd. Working | 10,608,822 | 11 Jun, 2025 | |
| J William Gurley | 2,301,044 | 15 Dec, 2025 | |
| Matt Baer | Chief Executive Officer | 2,072,244 | 19 Dec, 2025 |
| David Aufderhaar | Chief Financial Officer | 1,275,976 | 19 Dec, 2025 |
| Anthony Bacos | Chief Prod/Technology Officer | 1,099,038 | 19 Dec, 2025 |
| Casey O'Connor | Chief Legal Officer | 612,071 | 19 Dec, 2025 |
| Dan Jedda | Chief Financial Officer | 603,072 | 16 Mar, 2023 |
| Sachin Dhawan | Chief Technology Officer | 495,968 | 16 Jun, 2023 |
| Elizabeth Spaulding | Chief Executive Officer | 377,450 | 16 Dec, 2022 |
| Scott Darling | Chief Legal Officer & Secr. | 286,694 | 15 Sep, 2022 |
| Elizabeth Goodman Williams | 155,419 | 15 Dec, 2025 | |
| Sharon Mccollam | 148,554 | 15 Dec, 2025 | |
| Kofi Owusu Amoo-Gottfried | 142,261 | 15 Dec, 2025 | |
| Sarah Barkema | Chief Accounting Officer | 93,785 | 13 Sep, 2024 |
| Fiona Tan | 88,678 | 15 Dec, 2025 | |
| Timothy G Baxter | 88,678 | 15 Dec, 2025 | |
| Neal Mohan | 67,034 | 14 Dec, 2023 | |
| Mike C. Smith | 51,372 | 16 Dec, 2021 | |
| Mikkel Svane | 40,761 | 15 Dec, 2022 | |
| Kirsten A. Lynch | 11,989 | 16 Dec, 2021 | |
| Steven M Spurlock | 6,417 | 24 Jun, 2021 | |
| Marka Hansen | 4,016 | 16 Dec, 2021 | |
| Mitchell Lasky | 3,277 | 24 Jun, 2021 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 17 Dec, 2025 | David Aufderhaar | Class A Common Stock | A | 219,580 | $5.34 | 1,437,736 | D | M |
| 17 Dec, 2025 | Casey O'Connor | Class A Common Stock | A | 126,478 | $5.34 | 706,987 | D | M |
| 17 Dec, 2025 | Matt Baer | Class A Common Stock | A | 518,195 | $5.34 | 2,398,961 | D | M |
| 17 Dec, 2025 | Anthony Bacos | Class A Common Stock | A | 219,580 | $5.34 | 1,244,863 | D | M |
| 17 Dec, 2025 | Casey O'Connor | Class A Common Stock | D | 94,916 | $5.34 | 612,071 | D | F |
| 17 Dec, 2025 | Matt Baer | Class A Common Stock | D | 326,717 | $5.34 | 2,072,244 | D | F |
| 17 Dec, 2025 | David Aufderhaar | Class A Common Stock | D | 161,760 | $5.34 | 1,275,976 | D | F |
| 17 Dec, 2025 | Anthony Bacos | Class A Common Stock | D | 145,825 | $5.34 | 1,099,038 | D | F |
| 11 Dec, 2025 | J William Gurley | Class A Common Stock | A | 40,045 | $0.00 | 2,231,673 | D | A |
| 11 Dec, 2025 | Fiona Tan | Class A Common Stock | A | 40,045 | $0.00 | 88,678 | D | A |
| 11 Dec, 2025 | Kofi Owusu Amoo-Gottfried | Class A Common Stock | A | 40,045 | $0.00 | 142,261 | D | A |
| 11 Dec, 2025 | Timothy G Baxter | Class A Common Stock | A | 40,045 | $0.00 | 88,678 | D | A |
| 11 Dec, 2025 | Sharon Mccollam | Class A Common Stock | A | 40,045 | $0.00 | 148,554 | D | A |
| 11 Dec, 2025 | Elizabeth Goodman Williams | Class A Common Stock | A | 40,045 | $0.00 | 155,419 | D | A |
| 05 Dec, 2025 | Katrina Lake | Class A Common Stock | A | 303,450 | $0.00 | 303,450 | I | C |
| 05 Dec, 2025 | Katrina Lake | Class A Common Stock | D | 303,450 | $5.19 | 0 | I | S |
| 24 Oct, 2025 | Matt Baer | Class A Common Stock | A | 595,238 | $0.00 | 1,880,766 | D | A |
| 21 Oct, 2025 | Casey O'Connor | Class A Common Stock | A | 149,068 | $0.00 | 580,509 | D | A |
| 21 Oct, 2025 | David Aufderhaar | Class A Common Stock | A | 310,559 | $0.00 | 1,218,156 | D | A |
| 21 Oct, 2025 | Anthony Bacos | Class A Common Stock | A | 258,799 | $0.00 | 1,025,283 | D | A |