SFIX's three largest insider shareholders as of June 02, 2026 are Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 11.34Mn shares), Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 10.61Mn shares), J William Gurley (Director, 2.23Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| J William Gurley | - | 2,231,673 | 0 | 15 Dec, 2025 |
| Sharon Mccollam | - | 148,554 | 0 | 15 Dec, 2025 |
| Marka Hansen | - | 4,016 | 0 | 16 Dec, 2021 |
| Scott Darling | Chief Legal Officer Secr. | 286,694 | 0 | 15 Sep, 2022 |
| Kirsten A. Lynch | - | 11,989 | 0 | 16 Dec, 2021 |
| Mikkel Svane | - | 40,761 | 0 | 15 Dec, 2022 |
| Timothy G Baxter | - | 88,678 | 0 | 15 Dec, 2025 |
| Sachin Dhawan | Chief Technology Officer | 495,968 | 0 | 16 Jun, 2023 |
| Mike C. Smith | President And Coo | 51,372 | 0 | 16 Dec, 2021 |
| Elizabeth Goodman Williams | - | 155,419 | 0 | 15 Dec, 2025 |
| Elizabeth Spaulding | Chief Executive Officer | 371,109 | 0 | 16 Dec, 2022 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 11,342,370 | 10 Jan, 2022 |
| Neal Mohan | - | 67,034 | 0 | 14 Dec, 2023 |
| Dan Jedda | Chief Financial Officer | 603,072 | 0 | 15 Mar, 2023 |
| Kofi Owusu Amoo-Gottfried | - | 142,261 | 0 | 15 Dec, 2025 |
| Fiona Tan | - | 88,678 | 0 | 15 Dec, 2025 |
| Sarah Barkema | Chief Accounting Officer | 93,785 | 0 | 13 Sep, 2024 |
| Casey O'Connor | Chief Legal Officer | 480,334 | 0 | 13 Apr, 2026 |
| David Aufderhaar | Chief Financial Officer | 1,243,746 | 0 | 20 Mar, 2026 |
| Matt Baer | Chief Executive Officer | 2,055,880 | 0 | 20 Mar, 2026 |
| Anthony Bacos | Chief Prod/Technology Officer | 1,105,109 | 0 | 20 Mar, 2026 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 10 Apr, 2026 | Casey O'Connor | Class A Common Stock | D | 60,000 | $3.08 | 480,334 | D | S |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | A | 43,895 | - | 1,142,933 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | A | 43,895 | - | 1,295,757 | D | M |
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | A | 25,284 | - | 567,355 | D | M |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | A | 61,454 | - | 2,133,698 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | D | 52,011 | $3.19 | 1,243,746 | D | F |
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | D | 27,021 | $3.19 | 540,334 | D | F |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | D | 37,824 | $3.19 | 1,105,109 | D | F |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | D | 77,818 | $3.19 | 2,055,880 | D | F |
| 18 Mar, 2026 | Anthony Bacos | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 18 Mar, 2026 | Matt Baer | Performance Stock Unit | D | 61,454 | $0.00 | 848,484 | D | M |
| 18 Mar, 2026 | Casey O'Connor | Performance Stock Unit | D | 25,284 | $0.00 | 151,763 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | A | 8,835 | $0.00 | 8,835 | I | C |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | D | 8,835 | $5.01 | 0 | I | S |
| 02 Feb, 2026 | Katrina Lake | Class B Common Stock | D | 8,835 | $0.00 | 7,196,553 | I | C |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | A | 19,347 | $3.80 | 561,418 | D | M |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | D | 19,347 | $5.68 | 542,071 | D | S |
| 27 Jan, 2026 | Casey O'Connor | Non-qualified Stock Option (Right to Buy) | D | 19,347 | $0.00 | 380,653 | D | M |
| 20 Jan, 2026 | Casey O'Connor | Class A Common Stock | A | 13,641 | $3.80 | 625,712 | D | M |