SFIX's three largest insider shareholders as of March 23, 2026 are Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 10.61Mn shares), Matt Baer (Chief Executive Officer, 2.07Mn shares), David Aufderhaar (Chief Financial Officer, 1.25Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Capital Advisors (Uk) Ltd. Working | 0 | 10,608,822 | 11 Jun, 2025 | |
| J William Gurley | 2,231,673 | 0 | 15 Dec, 2025 | |
| Matt Baer | Chief Executive Officer | 2,072,244 | 0 | 19 Dec, 2025 |
| Matt Baer | Chief Executive Officer | 2,055,880 | 0 | 20 Mar, 2026 |
| David Aufderhaar | Chief Financial Officer | 1,251,862 | 0 | 22 Jan, 2026 |
| David Aufderhaar | Chief Financial Officer | 1,243,746 | 0 | 20 Mar, 2026 |
| Anthony Bacos | Chief Prod/Technology Officer | 1,105,109 | 0 | 20 Mar, 2026 |
| Anthony Bacos | Chief Prod/Technology Officer | 1,099,038 | 0 | 19 Dec, 2025 |
| Dan Jedda | Chief Financial Officer | 603,072 | 0 | 15 Mar, 2023 |
| Dan Jedda | Chief Financial Officer | 603,072 | 0 | 15 Mar, 2023 |
| Casey O'Connor | Chief Legal Officer | 542,071 | 0 | 29 Jan, 2026 |
| Casey O'Connor | Chief Legal Officer | 540,334 | 0 | 20 Mar, 2026 |
| Sachin Dhawan | Chief Technology Officer | 495,968 | 0 | 16 Jun, 2023 |
| Sachin Dhawan | Chief Technology Officer | 495,968 | 0 | 16 Jun, 2023 |
| Elizabeth Spaulding | Chief Executive Officer | 371,109 | 0 | 16 Dec, 2022 |
| Scott Darling | Chief Legal Officer Secr. | 286,694 | 0 | 15 Sep, 2022 |
| Elizabeth Goodman Williams | 155,419 | 0 | 15 Dec, 2025 | |
| Kofi Owusu Amoo-Gottfried | 142,261 | 0 | 15 Dec, 2025 | |
| Sarah Barkema | Chief Accounting Officer | 93,785 | 0 | 13 Sep, 2024 |
| Sarah Barkema | Chief Accounting Officer | 93,785 | 0 | 13 Sep, 2024 |
| Fiona Tan | 88,678 | 0 | 15 Dec, 2025 | |
| Timothy G Baxter | 88,678 | 0 | 15 Dec, 2025 | |
| J William Gurley | 0 | 69,371 | 24 Sep, 2021 | |
| Neal Mohan | 67,034 | 0 | 14 Dec, 2023 | |
| Mike C. Smith | 51,372 | 0 | 16 Dec, 2021 | |
| Mikkel Svane | 40,761 | 0 | 15 Dec, 2022 | |
| Kirsten A. Lynch | 11,989 | 0 | 16 Dec, 2021 | |
| Elizabeth Spaulding | President | 0 | 6,341 | 10 Jun, 2021 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | A | 25,284 | - | 567,355 | D | M |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | A | 61,454 | - | 2,133,698 | D | M |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | A | 43,895 | - | 1,142,933 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | A | 43,895 | - | 1,295,757 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | D | 52,011 | $3.19 | 1,243,746 | D | F |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | D | 37,824 | $3.19 | 1,105,109 | D | F |
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | D | 27,021 | $3.19 | 540,334 | D | F |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | D | 77,818 | $3.19 | 2,055,880 | D | F |
| 18 Mar, 2026 | Matt Baer | Performance Stock Unit | D | 61,454 | $0.00 | 848,484 | D | M |
| 18 Mar, 2026 | Anthony Bacos | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 18 Mar, 2026 | Casey O'Connor | Performance Stock Unit | D | 25,284 | $0.00 | 151,763 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | A | 8,835 | $0.00 | 8,835 | I | C |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | D | 8,835 | $5.01 | 0 | I | S |
| 02 Feb, 2026 | Katrina Lake | Class B Common Stock | D | 8,835 | $0.00 | 7,196,553 | I | C |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | A | 19,347 | $3.80 | 561,418 | D | M |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | A | 19,347 | $3.80 | 561,418 | D | M |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | D | 19,347 | $5.68 | 542,071 | D | S |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | D | 19,347 | $5.68 | 542,071 | D | S |
| 27 Jan, 2026 | Casey O'Connor | Non-qualified Stock Option (Right to Buy) | D | 19,347 | $0.00 | 380,653 | D | M |