As of April 22, 2026, the three largest insider holders of SFIX are Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 11.34Mn shares), Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 11.34Mn shares), Capital Advisors (Uk) Ltd. Working (TenPercentOwner, 11.34Mn shares).
| Holder | Position | Shares (Direct) | Shares (Indirect) | Report Date |
|---|---|---|---|---|
| Capital Advisors (Uk) Ltd. Working | - | 0 | 11,342,370 | 10 Jan, 2022 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 11,342,370 | 10 Jan, 2022 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 11,342,370 | 10 Jan, 2022 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 10,608,822 | 11 Jun, 2025 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 10,608,822 | 11 Jun, 2025 |
| Capital Advisors (Uk) Ltd. Working | - | 0 | 10,608,822 | 11 Jun, 2025 |
| J William Gurley | - | 2,231,673 | 0 | 15 Dec, 2025 |
| Matt Baer | Chief Executive Officer | 2,055,880 | 0 | 20 Mar, 2026 |
| David Aufderhaar | Chief Financial Officer | 1,178,037 | 0 | 08 Apr, 2026 |
| Anthony Bacos | Chief Prod/Technology Officer | 1,105,109 | 0 | 20 Mar, 2026 |
| Dan Jedda | Chief Financial Officer | 603,072 | 0 | 15 Mar, 2023 |
| Sachin Dhawan | Chief Technology Officer | 495,968 | 0 | 16 Jun, 2023 |
| Casey O'Connor | Chief Legal Officer | 480,334 | 0 | 13 Apr, 2026 |
| Elizabeth Spaulding | Chief Executive Officer | 371,109 | 0 | 16 Dec, 2022 |
| Scott Darling | Chief Legal Officer Secr. | 286,694 | 0 | 15 Sep, 2022 |
| Elizabeth Goodman Williams | - | 155,419 | 0 | 15 Dec, 2025 |
| Elizabeth Goodman Williams | - | 155,419 | 0 | 15 Dec, 2025 |
| Elizabeth Goodman Williams | - | 155,419 | 0 | 15 Dec, 2025 |
| Sharon Mccollam | - | 148,554 | 0 | 15 Dec, 2025 |
| Kofi Owusu Amoo-Gottfried | - | 142,261 | 0 | 15 Dec, 2025 |
| Sarah Barkema | Chief Accounting Officer | 93,785 | 0 | 13 Sep, 2024 |
| Timothy G Baxter | - | 88,678 | 0 | 15 Dec, 2025 |
| J William Gurley | - | 0 | 69,371 | 24 Sep, 2021 |
| Neal Mohan | - | 67,034 | 0 | 14 Dec, 2023 |
| Mike C. Smith | President And Coo | 51,372 | 0 | 16 Dec, 2021 |
| Mikkel Svane | - | 40,761 | 0 | 15 Dec, 2022 |
| Mikkel Svane | - | 40,761 | 0 | 15 Dec, 2022 |
| Mikkel Svane | - | 40,761 | 0 | 15 Dec, 2022 |
| Kirsten A. Lynch | - | 11,989 | 0 | 16 Dec, 2021 |
| Marka Hansen | - | 4,016 | 0 | 16 Dec, 2021 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 10 Apr, 2026 | Casey O'Connor | Class A Common Stock | D | 60,000 | $3.08 | 480,334 | D | S |
| 07 Apr, 2026 | David Aufderhaar | Class A Common Stock | D | 65,709 | $3.09 | 1,178,037 | D | S |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | A | 43,895 | - | 1,142,933 | D | M |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | A | 61,454 | - | 2,133,698 | D | M |
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | A | 25,284 | - | 567,355 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | A | 43,895 | - | 1,295,757 | D | M |
| 18 Mar, 2026 | Matt Baer | Class A Common Stock | D | 77,818 | $3.19 | 2,055,880 | D | F |
| 18 Mar, 2026 | Anthony Bacos | Class A Common Stock | D | 37,824 | $3.19 | 1,105,109 | D | F |
| 18 Mar, 2026 | Casey O'Connor | Class A Common Stock | D | 27,021 | $3.19 | 540,334 | D | F |
| 18 Mar, 2026 | David Aufderhaar | Class A Common Stock | D | 52,011 | $3.19 | 1,243,746 | D | F |
| 18 Mar, 2026 | Casey O'Connor | Performance Stock Unit | D | 25,284 | $0.00 | 151,763 | D | M |
| 18 Mar, 2026 | Matt Baer | Performance Stock Unit | D | 61,454 | $0.00 | 848,484 | D | M |
| 18 Mar, 2026 | David Aufderhaar | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 18 Mar, 2026 | Anthony Bacos | Performance Stock Unit | D | 43,895 | $0.00 | 263,477 | D | M |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | A | 8,835 | $0.00 | 8,835 | I | C |
| 02 Feb, 2026 | Katrina Lake | Class A Common Stock | D | 8,835 | $5.01 | 0 | I | S |
| 02 Feb, 2026 | Katrina Lake | Class B Common Stock | D | 8,835 | $0.00 | 7,196,553 | I | C |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | A | 19,347 | $3.80 | 561,418 | D | M |
| 27 Jan, 2026 | Casey O'Connor | Class A Common Stock | D | 19,347 | $5.68 | 542,071 | D | S |
| 27 Jan, 2026 | Casey O'Connor | Non-qualified Stock Option (Right to Buy) | D | 19,347 | $0.00 | 380,653 | D | M |