United States was Sally Beauty Holdings’s largest region in fiscal 2025, bringing in $3.03B of $3.70B (82%).
| Geography | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| United States | $3.14B | $3.05B | $3.03B | $3.03B | |||||||||||||
| Sales Revenue, Goods, Net | — | — | — | — | |||||||||||||
| Net Sales | — | — | — | — | |||||||||||||
| Foreign | $672.67M | — | — | — | |||||||||||||
| Other Countries | — | $677.80M | $690.09M | $672.34M | |||||||||||||
| Total | $3.82B | $3.73B | $3.72B | $3.70B |
Sally Beauty Holdings brought in $3.70B from its two regions in fiscal 2025, the year ended September 30, 2025. That was down 0.4% from $3.72B in fiscal 2024. United States was the largest at $3.03B (81.8%), ahead of Other Countries at $672.34M (18.2%).
Compared with fiscal 2024, United States grew 0.1% to $3.03B, while Other Countries fell 2.6% to $672.34M.
Sally Beauty Holdings began breaking out Other Countries in fiscal 2023, when it brought in $677.80M. Sally Beauty Holdings stopped reporting Foreign as a separate region after fiscal 2022, when it brought in $672.67M.
Sally Beauty Supply was Sally Beauty Holdings’s largest segment in fiscal 2025, bringing in $2.09B of $3.70B (57%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Sally Beauty Supply | $2.19B | $2.14B | $2.11B | $2.09B | |||||||||||||
| Sales Revenue, Goods, Net | — | — | — | — | |||||||||||||
| Net Sales | — | — | — | — | |||||||||||||
| Beauty Systems Group | $1.62B | $1.59B | $1.61B | $1.61B | |||||||||||||
| Total | $3.82B | $3.73B | $3.72B | $3.70B |
Sally Beauty Holdings brought in $3.70B from its two segments in fiscal 2025, the year ended September 30, 2025. That was down 0.4% from $3.72B in fiscal 2024. Sally Beauty Supply was the largest at $2.09B (56.6%), ahead of Beauty Systems Group at $1.61B (43.4%).
Compared with fiscal 2024, Beauty Systems Group fell 0.2% to $1.61B and Sally Beauty Supply fell 0.6% to $2.09B. From fiscal 2022 to 2025, combined revenue from these segments fell from $3.82B to $3.70B, a compound annual decline of 1.0%. Sally Beauty Supply's share of the total fell from 57.5% to 56.6%.
Guarantor Subsidiaries was Sally Beauty Holdings’s largest revenue line in fiscal 2014, bringing in $2.99B of $3.75B (80%).
| Legal Entity | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 |
|---|---|---|---|---|---|
| Guarantor Subsidiaries | — | $2.84B | $2.90B | $2.99B | |
| Sales Revenue, Goods, Net | $629.39M | — | — | — | |
| Net Sales | — | — | — | — | |
| Non-Guarantor Subsidiaries | — | $686.43M | $725.23M | $767.47M | |
| Total | $629.39M | $3.52B | $3.62B | $3.75B |
Sally Beauty Holdings brought in $3.75B from its two revenue lines in fiscal 2014, the year ended September 30, 2014. That was up 3.6% from $3.62B in fiscal 2013. Guarantor Subsidiaries was the largest at $2.99B (79.6%), ahead of Non-Guarantor Subsidiaries at $767.47M (20.4%).
Compared with fiscal 2013, Non-Guarantor Subsidiaries grew 5.8% to $767.47M and Guarantor Subsidiaries grew 3.1% to $2.99B.
Sally Beauty Holdings began breaking out Guarantor Subsidiaries in fiscal 2012 and Non-Guarantor Subsidiaries in fiscal 2012. Sally Beauty Holdings stopped reporting Sales Revenue, Goods, Net as a separate revenue line after fiscal 2011, when it brought in $629.39M.
Sally Beauty Holdings (SBH) reports its revenue by geography, by segment and by legal entity. In fiscal 2025, United States was its largest region, bringing in $3.03B (81.8% of the total), followed by Other Countries at $672.34M (18.2%).
United States was Sally Beauty Holdings' largest region in fiscal 2025, bringing in $3.03B, or 81.8% of the $3.70B total across its two regions.
Sally Beauty Supply was Sally Beauty Holdings' largest segment in fiscal 2025, bringing in $2.09B, or 56.6% of the $3.70B total across its two segments.
Guarantor Subsidiaries was Sally Beauty Holdings' largest revenue line in fiscal 2014, bringing in $2.99B, or 79.6% of the $3.75B total across its two revenue lines.
United States grew faster than Other Countries in fiscal 2025, up 0.1% from $3.03B to $3.03B. Other Countries fell 2.6% to $672.34M.
Every figure comes from Sally Beauty Holdings' annual financial filings, as reported. Each line keeps the name Sally Beauty Holdings gives it, and years follow its fiscal calendar.
Sally Beauty Holdings' revenue by geography goes back to fiscal 2009, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.