Sally Beauty Holdings SBH Insider Ownership

NYSE SBH
$16.02 -0.14 (-0.84%)
As of: Sep 9, 2026 · 3:59 PM EDT

Insider Holdings by Owner

2.66Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2025
Insider Ownership
0.095%
▼-0.0005% pp QoQ
Shares Held by Insiders
98.85K
filed for Sep 2025
■0.00% QoQ
Shares Outstanding
100.77Mn
100,765,000 shares
Direct Holdings
98.85K
Indirect: 0
Net Shares Traded (QoQ)
0
no net change in Sep 2025
Insiders Holding Shares
26
with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding
Latest —
Average ownership —
Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold
Latest quarter —
Net over range —
Buying quarters —

Insider Ownership Summary

Quarter ending 30 Sep, 2025

As of September 09, 2026, Sally Beauty Holdings's top three insider holders are Denise Paulonis (President Ceo, 607.10K shares), Christian A. Brickman (President Ceo, 493.07K shares), Robert R Mcmaster (Director, 175.88K shares).

Form 4 Holdings

Insiders Holding SBH

Insiders 26
Shares held 2.66Mn
Of outstanding 2.64%
# Insider Position Direct Indirect Total Share of Insiders Last Filed
1 Denise Paulonis President Ceo 607,103 0 607,103 22.8% 18 Nov, 2025
2 Christian A. Brickman President Ceo 493,067 0 493,067 18.5% 04 Oct, 2021
3 Robert R Mcmaster Director 175,876 0 175,876 6.6% 27 Jan, 2023
4 Marshall E Eisenberg Director 175,868 0 175,868 6.6% 27 Jan, 2023
5 John A Miller Director 139,923 0 139,923 5.3% 27 Jan, 2023
6 Marlo Michelle Cormier Platz Former Svp Cfo 138,145 0 138,145 5.2% 09 Jun, 2026
7 Mark Gregory Spinks President Beauty Systems Group 128,976 0 128,976 4.9% 18 Nov, 2025
8 Edward W Rabin Director 115,868 0 115,868 4.4% 27 Jan, 2023
9 John Howard Jr Goss Svp President Sally Beauty 115,484 0 115,484 4.3% 18 Nov, 2025
10 Linda Heasley Director 62,290 0 62,290 2.3% 29 Jan, 2024
11 Scott C Sherman Svp, Clo And Chro 57,585 0 57,585 2.2% 03 Dec, 2025
12 Dorlisa K Flur Director 57,138 0 57,138 2.1% 26 Jan, 2026
13 Erin Nealy Cox Director 55,969 0 55,969 2.1% 22 Apr, 2026
14 Mary Beth Beth Edwards Svp, Cio Cto 48,171 0 48,171 1.8% 19 Nov, 2024
15 Jeffrey N Boyer Director 42,460 0 42,460 1.6% 26 Jan, 2026
16 John M Henrich Svp, Gen Counsel Secretary 39,349 0 39,349 1.5% 17 Nov, 2023
17 Pamela K Kohn Svp, Chief Merchandising Offcr 37,548 0 37,548 1.4% 17 Nov, 2021
18 Rachel Rothe Bishop Director 36,231 0 36,231 1.4% 26 Jan, 2026
19 Susan R Mulder Director 30,993 0 30,993 1.2% 28 Jan, 2022
20 Lawrence Molloy Director 30,002 0 30,002 1.1% 26 Jan, 2026
21 Timothy R Baer Director 23,034 0 23,034 0.9% 28 Jan, 2022
22 Kim Mcintosh Gvp, Controller Cao 21,295 0 21,295 0.8% 12 Dec, 2025
23 James Grant Conroy Director 12,376 0 12,376 0.5% 27 Jan, 2025
24 Diana Sue Ferguson Director 7,912 0 7,912 0.3% 11 Aug, 2025
25 Max R. Rangel Director 3,500 0 3,500 0.1% 08 Sep, 2025
26 Debra Golding Perelman Director 2,300 0 2,300 0.1% 14 Aug, 2025

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

3,119 Insider Transactions

Source SEC Form 4
Latest quarter Sep 2025
Download Data
Date Insider Position Transaction Shares Price Value Shares Held After Ownership
08 Jun, 2026 Marlo Michelle Cormier Platz Former Svp Cfo Acquired M 31,024 $9.09 $282.01K 169,169 Direct
08 Jun, 2026 Marlo Michelle Cormier Platz Former Svp Cfo Acquired M 11,747 $11.78 $138.38K 180,916 Direct
08 Jun, 2026 Marlo Michelle Cormier Platz Former Svp Cfo Disposed S 42,771 $12.70 $543.19K 138,145 Direct
08 Jun, 2026 Marlo Michelle Cormier Platz Former Svp Cfo Disposed M 31,024 $0.00 $0 0 Direct
08 Jun, 2026 Marlo Michelle Cormier Platz Former Svp Cfo Disposed M 11,747 $0.00 $0 0 Direct
13 May, 2026 Adrianne Lee Svp Cfo Acquired A 98,280 $0.00 $0 98,280 Direct
21 Apr, 2026 Erin Nealy Cox Director Acquired M 50,505 $0.00 $0 55,969 Direct
21 Apr, 2026 Erin Nealy Cox Director Disposed M 8,045 $0.00 $0 0 Direct
21 Apr, 2026 Erin Nealy Cox Director Disposed M 12,458 $0.00 $0 0 Direct
21 Apr, 2026 Erin Nealy Cox Director Disposed M 15,470 $0.00 $0 0 Direct
21 Apr, 2026 Erin Nealy Cox Director Disposed M 14,532 $0.00 $0 0 Direct
22 Jan, 2026 Debra Golding Perelman Director Acquired A 9,975 $0.00 $0 9,975 Direct
22 Jan, 2026 Jeffrey N Boyer Director Acquired M 14,532 $0.00 $0 42,460 Direct
22 Jan, 2026 Dorlisa K Flur Director Acquired M 14,532 $0.00 $0 57,138 Direct
22 Jan, 2026 Max R. Rangel Director Acquired A 9,975 $0.00 $0 9,975 Direct
22 Jan, 2026 Rachel Rothe Bishop Director Acquired M 14,532 $0.00 $0 36,231 Direct
22 Jan, 2026 James M Head Director Acquired A 9,975 $0.00 $0 9,975 Direct
22 Jan, 2026 Erin Nealy Cox Director Acquired A 9,975 $0.00 $0 9,975 Direct
22 Jan, 2026 Diana Sue Ferguson Director Acquired A 9,975 $0.00 $0 9,975 Direct
22 Jan, 2026 Lawrence Molloy Director Acquired M 14,532 $0.00 $0 30,002 Direct