Based on data from the past 90 days ending February 19, 2026, Sally Beauty Holdings's three largest insider shareholders are President & Ceo Denise Paulonis (607.10K shares), President & Ceo Christian A. Brickman (493.07K shares), Director Robert R Mcmaster (175.88K shares).
| Holder | Position | Shares | Report Date |
|---|---|---|---|
| Denise Paulonis | President & Ceo | 607,103 | 18 Nov, 2025 |
| Christian A. Brickman | President & Ceo | 493,067 | 04 Oct, 2021 |
| Robert R Mcmaster | 175,876 | 27 Jan, 2023 | |
| Marshall E Eisenberg | 175,868 | 27 Jan, 2023 | |
| John A Miller | 139,923 | 27 Jan, 2023 | |
| Marlo Michelle Cormier Platz | Svp & Cfo | 138,145 | 18 Nov, 2025 |
| Mark Gregory Spinks | President Beauty Systems Group | 128,976 | 18 Nov, 2025 |
| Edward W Rabin | 115,868 | 27 Jan, 2023 | |
| John Howard Jr Goss | Svp & President Sally Beauty | 115,484 | 18 Nov, 2025 |
| Linda Heasley | 62,290 | 29 Jan, 2024 | |
| Scott C Sherman | Svp And Clo And Chro | 57,585 | 03 Dec, 2025 |
| Dorlisa K Flur | 57,138 | 26 Jan, 2026 | |
| Mary Beth Beth Edwards | See Remarks | 48,171 | 19 Nov, 2024 |
| Jeffrey N Boyer | 42,460 | 26 Jan, 2026 | |
| John M Henrich | Svp And Gen Counsel & Secretary | 39,349 | 17 Nov, 2023 |
| Pamela K Kohn | Nan | 37,548 | 17 Nov, 2021 |
| Rachel Rothe Bishop | 36,231 | 26 Jan, 2026 | |
| Susan R Mulder | 30,993 | 28 Jan, 2022 | |
| Lawrence Molloy | 30,002 | 26 Jan, 2026 | |
| Timothy R Baer | 23,034 | 28 Jan, 2022 | |
| Kim Mcintosh | Gvp And Controller & Cao | 21,295 | 12 Dec, 2025 |
| James Grant Conroy | 12,376 | 27 Jan, 2025 | |
| Diana Sue Ferguson | 7,912 | 11 Aug, 2025 | |
| Max R. Rangel | 3,500 | 08 Sep, 2025 | |
| Debra Golding Perelman | 2,300 | 14 Aug, 2025 |
* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.
| Transaction Date | Insider Name | Security Class | Transaction Type | Shares Traded | Price | Shares Remaining | Ownership | Code |
|---|---|---|---|---|---|---|---|---|
| 22 Jan, 2026 | Jeffrey N Boyer | Common Stock | A | 14,532 | $0.00 | 42,460 | D | M |
| 22 Jan, 2026 | Dorlisa K Flur | Common Stock | A | 14,532 | $0.00 | 57,138 | D | M |
| 22 Jan, 2026 | Lawrence Molloy | Common Stock | A | 14,532 | $0.00 | 30,002 | D | M |
| 22 Jan, 2026 | Rachel Rothe Bishop | Common Stock | A | 14,532 | $0.00 | 36,231 | D | M |
| 11 Dec, 2025 | Kim Mcintosh | Common Stock | D | 5,900 | $15.71 | 21,295 | D | S |
| 01 Dec, 2025 | Scott C Sherman | Common Stock | D | 15,000 | $16.27 | 57,585 | D | S |
| 15 Nov, 2025 | Marlo Michelle Cormier Platz | - | - | 138,145 | D | |||
| 15 Nov, 2025 | Marlo Michelle Cormier Platz | Common Stock | D | 29,087 | $14.18 | 138,145 | D | F |
| 15 Nov, 2025 | Marlo Michelle Cormier Platz | Common Stock | A | 77,496 | $0.00 | 167,232 | D | M |
| 15 Nov, 2025 | Marlo Michelle Cormier Platz | - | - | 167,232 | D | |||
| 15 Nov, 2025 | Mark Gregory Spinks | Common Stock | A | 66,007 | $0.00 | 15,633 | D | M |
| 15 Nov, 2025 | Mark Gregory Spinks | Common Stock | D | 24,657 | $14.18 | 128,976 | D | F |
| 15 Nov, 2025 | Denise Paulonis | Common Stock | A | 361,697 | $0.00 | 760,650 | D | M |
| 15 Nov, 2025 | Denise Paulonis | Common Stock | D | 153,547 | $14.18 | 607,103 | D | F |
| 15 Nov, 2025 | Scott C Sherman | Common Stock | A | 48,138 | $0.00 | 90,569 | D | M |
| 15 Nov, 2025 | Scott C Sherman | Common Stock | D | 17,984 | $14.18 | 72,585 | D | F |
| 15 Nov, 2025 | John Howard Jr Goss | Common Stock | A | 66,007 | $0.00 | 140,141 | D | M |
| 15 Nov, 2025 | John Howard Jr Goss | Common Stock | D | 24,657 | $14.18 | 115,484 | D | F |
| 15 Nov, 2025 | Kim Mcintosh | Common Stock | D | 6,272 | $14.18 | 27,195 | D | F |
| 15 Nov, 2025 | Kim Mcintosh | Common Stock | A | 16,782 | $0.00 | 33,467 | D | M |