Sally Beauty Holdings, Inc. (SBH) Insider Ownership

Historic Insider Ownership Trends

Sally Beauty Holdings's top three insider shareholders as of April 22, 2026 are Denise Paulonis (President Ceo, 607.10K shares), Christian A. Brickman (President Ceo, 493.07K shares), Robert R Mcmaster (Director, 175.88K shares).

Top Direct Holders

Insider ownership data is derived from the last 60 months of Form 4 SEC filings.
Holder Position Shares (Direct) Shares (Indirect) Report Date
Denise Paulonis President Ceo 607,103 0 18 Nov, 2025
Christian A. Brickman President Ceo 493,067 0 04 Oct, 2021
Robert R Mcmaster - 175,876 0 27 Jan, 2023
Marshall E Eisenberg - 175,868 0 27 Jan, 2023
John A Miller - 139,923 0 27 Jan, 2023
Marlo Michelle Cormier Platz Svp Cfo 138,145 0 18 Nov, 2025
Mark Gregory Spinks President Beauty Systems Group 128,976 0 18 Nov, 2025
Edward W Rabin - 115,868 0 27 Jan, 2023
John Howard Jr Goss Svp President Sally Beauty 115,484 0 18 Nov, 2025
Linda Heasley - 62,290 0 29 Jan, 2024
Scott C Sherman Svp, Clo And Chro 57,585 0 03 Dec, 2025
Dorlisa K Flur - 57,138 0 26 Jan, 2026
Mary Beth Beth Edwards Svp, Cio Cto 48,171 0 19 Nov, 2024
Jeffrey N Boyer - 42,460 0 26 Jan, 2026
John M Henrich Svp, Gen Counsel Secretary 39,349 0 17 Nov, 2023
Pamela K Kohn Svp, Chief Merchandising Offcr 37,548 0 17 Nov, 2021
Rachel Rothe Bishop - 36,231 0 26 Jan, 2026
Susan R Mulder - 30,993 0 28 Jan, 2022
Lawrence Molloy - 30,002 0 26 Jan, 2026
Timothy R Baer - 23,034 0 28 Jan, 2022
Kim Mcintosh Gvp, Controller Cao 21,295 0 12 Dec, 2025
James Grant Conroy - 12,376 0 27 Jan, 2025
Diana Sue Ferguson - 7,912 0 11 Aug, 2025
Max R. Rangel - 3,500 0 08 Sep, 2025
Debra Golding Perelman - 2,300 0 14 Aug, 2025

* Please note that the shares above only reflect shares from the fund portfolio and the institutional portfolio. Shares from the personal portfolio are excluded from this Institutional Ownership Page. See these insiders' latest transactions here on Insider Page.

Recent Insider Transactions

Detailed insider trading activity based on Form 4 SEC filings.
Download Data
Transaction Date Insider Name Security Class Transaction Type Shares Traded Price Shares Remaining Ownership Code
22 Jan, 2026 Rachel Rothe Bishop Common Stock A 14,532 $0.00 36,231 D M
22 Jan, 2026 Erin Nealy Cox Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Debra Golding Perelman Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Max R. Rangel Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Dorlisa K Flur Common Stock A 14,532 $0.00 57,138 D M
22 Jan, 2026 Lawrence Molloy Common Stock A 14,532 $0.00 30,002 D M
22 Jan, 2026 Diana Sue Ferguson Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Jeffrey N Boyer Common Stock A 14,532 $0.00 42,460 D M
22 Jan, 2026 James M Head Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Dorlisa K Flur Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Rachel Rothe Bishop Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Jeffrey N Boyer Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Lawrence Molloy Restricted Stock Units A 9,975 $0.00 9,975 D A
22 Jan, 2026 Lawrence Molloy Restricted Stock Units D 14,532 $0.00 0 D M
22 Jan, 2026 Jeffrey N Boyer Restricted Stock Units D 14,532 $0.00 0 D M
22 Jan, 2026 Rachel Rothe Bishop Restricted Stock Units D 14,532 $0.00 0 D M
22 Jan, 2026 Dorlisa K Flur Restricted Stock Units D 14,532 $0.00 0 D M
11 Dec, 2025 Kim Mcintosh Common Stock D 5,900 $15.71 21,295 D S
01 Dec, 2025 Scott C Sherman Common Stock D 15,000 $16.27 57,585 D S
15 Nov, 2025 Mark Gregory Spinks Common Stock A 66,007 $0.00 15,633 D M