Sally Beauty Holdings SBH Insider Ownership

NYSE SBH

$17.05 +0.59 (+3.55%)

As of: Oct 20, 2026 · 3:59 PM EDT

Insider Holdings by Owner

2.13Mn Shares

Insider Ownership Statistics

as of 30 Sep, 2026

Insider Ownership

1.44%

■0% pp QoQ

Shares Held by Insiders

1.36Mn

filed for Sep 2026

■0.00% QoQ

Shares Outstanding

95.06Mn

95,058,000 shares

Direct Holdings

1.36Mn

Indirect: 0

Net Shares Traded (QoQ)

no net change in Sep 2026

Insiders Holding Shares

with Form 4 holdings on file

Shares Owned by Insiders

Shares held % of outstanding

Latest —

Average ownership —

Peak ownership —

Shares Purchased/Sold by Insiders

Bought Sold

Latest quarter —

Net over range —

Buying quarters —

Insider Ownership Summary

Updated Oct 5, 2026

In the last 12 months, insiders at Sally Beauty Holdings made open-market sales of $879,976 (63.67K shares) and bought no shares on the open market.

A count shows 3 insiders selling SBH stock on the open market over the past 12 months and none buying.
The largest open-market sales of SBH in the past 12 months were by Marlo Michelle Cormier Platz (Former SVP & CFO), totaling $543,192 (42.77K shares), most recently on June 8, 2026.
Beyond open-market trades, insiders at Sally Beauty Holdings acquired 677.93K shares through option exercises and conversions and gave up 231.55K shares to cover taxes or exercise prices in the last 12 months.
Business Quant data shows Sally Beauty Holdings insiders holding 1.36Mn shares in total in their latest Form 4 filings, or 1.44% of the 95.06Mn shares outstanding; that total is unchanged from 1.36Mn shares at the end of Q2 2026 and up 41.99% from 961.08K shares at the end of Q3 2025.
By type of ownership, SBH insiders hold all of their 1.36Mn shares directly.
Holdings in Sally Beauty Holdings stock are reported by 16 insiders, the officers, directors and 10% owners who have filed a Form 4 in the past two years.
SBH's three largest insider shareholders, per their latest Form 4 filings, are Denise Paulonis (President & CEO, 607.1K shares), Marlo Michelle Cormier Platz (Former SVP & CFO, 138.15K shares) and Mark Gregory Spinks (President Beauty Systems Group, 128.98K shares).
Denise Paulonis alone accounts for 44.49% of the shares held by Sally Beauty Holdings insiders.
A total of 26 Form 4 filings with transactions in Sally Beauty Holdings stock were made over the past 12 months, by 16 insiders.
The insider holdings and trades above for Sally Beauty Holdings reflect Form 4 filings through June 9, 2026.

Form 4 Holdings

Insiders Holding SBH

Insiders 24

Shares held 2.13Mn

Of outstanding 2.24%

#	Insider	Position	Direct	Total	Share of Insiders	Last Filed
1	Denise Paulonis	President Ceo	607,103	607,103	28.5%	18 Nov, 2025
2	Robert R Mcmaster	Director	175,876	175,876	8.3%	27 Jan, 2023
3	Marshall E Eisenberg	Director	175,868	175,868	8.3%	27 Jan, 2023
4	John A Miller	Director	139,923	139,923	6.6%	27 Jan, 2023
5	Marlo Michelle Cormier Platz	Former Svp Cfo	138,145	138,145	6.5%	09 Jun, 2026
6	Mark Gregory Spinks	President Beauty Systems Group	128,976	128,976	6.1%	18 Nov, 2025
7	Edward W Rabin	Director	115,868	115,868	5.4%	27 Jan, 2023
8	John Howard Jr Goss	Svp President Sally Beauty	115,484	115,484	5.4%	18 Nov, 2025
9	Linda Heasley	Director	62,290	62,290	2.9%	29 Jan, 2024
10	Scott C Sherman	Svp, Clo And Chro	57,585	57,585	2.7%	03 Dec, 2025
11	Dorlisa K Flur	Director	57,138	57,138	2.7%	26 Jan, 2026
12	Erin Nealy Cox	Director	55,969	55,969	2.6%	22 Apr, 2026
13	Mary Beth Beth Edwards	Svp, Cio Cto	48,171	48,171	2.3%	19 Nov, 2024
14	Jeffrey N Boyer	Director	42,460	42,460	2.0%	26 Jan, 2026
15	John M Henrich	Svp, Gen Counsel Secretary	39,349	39,349	1.8%	17 Nov, 2023
16	Rachel Rothe Bishop	Director	36,231	36,231	1.7%	26 Jan, 2026
17	Susan R Mulder	Director	30,993	30,993	1.5%	28 Jan, 2022
18	Lawrence Molloy	Director	30,002	30,002	1.4%	26 Jan, 2026
19	Timothy R Baer	Director	23,034	23,034	1.1%	28 Jan, 2022
20	Kim Mcintosh	Gvp, Controller Cao	21,295	21,295	1.0%	12 Dec, 2025
21	James Grant Conroy	Director	12,376	12,376	0.6%	27 Jan, 2025
22	Diana Sue Ferguson	Director	7,912	7,912	0.4%	11 Aug, 2025
23	Max R. Rangel	Director	3,500	3,500	0.2%	08 Sep, 2025
24	Debra Golding Perelman	Director	2,300	2,300	0.1%	14 Aug, 2025

Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.

Form 4 Filings

1,887 Insider Transactions

Source SEC Form 4

Latest quarter Sep 2026

Date	Insider	Position	Transaction	Shares	Price	Value	Shares Held After	Ownership
08 Jun, 2026	Marlo Michelle Cormier Platz	Former Svp Cfo	Acquired M	31,024	$9.09	$282.01K	169,169	Direct
08 Jun, 2026	Marlo Michelle Cormier Platz	Former Svp Cfo	Acquired M	11,747	$11.78	$138.38K	180,916	Direct
08 Jun, 2026	Marlo Michelle Cormier Platz	Former Svp Cfo	Disposed S	42,771	$12.70	$543.19K	138,145	Direct
08 Jun, 2026	Marlo Michelle Cormier Platz	Former Svp Cfo	Disposed M	31,024	$0.00	$0	0	Direct
08 Jun, 2026	Marlo Michelle Cormier Platz	Former Svp Cfo	Disposed M	11,747	$0.00	$0	0	Direct
13 May, 2026	Adrianne Lee	Svp Cfo	Acquired A	98,280	$0.00	$0	98,280	Direct
21 Apr, 2026	Erin Nealy Cox	Director	Acquired M	50,505	$0.00	$0	55,969	Direct
21 Apr, 2026	Erin Nealy Cox	Director	Disposed M	8,045	$0.00	$0	0	Direct
21 Apr, 2026	Erin Nealy Cox	Director	Disposed M	12,458	$0.00	$0	0	Direct
21 Apr, 2026	Erin Nealy Cox	Director	Disposed M	15,470	$0.00	$0	0	Direct
21 Apr, 2026	Erin Nealy Cox	Director	Disposed M	14,532	$0.00	$0	0	Direct
22 Jan, 2026	Debra Golding Perelman	Director	Acquired A	9,975	$0.00	$0	9,975	Direct
22 Jan, 2026	James M Head	Director	Acquired A	9,975	$0.00	$0	9,975	Direct
22 Jan, 2026	Jeffrey N Boyer	Director	Acquired M	14,532	$0.00	$0	42,460	Direct
22 Jan, 2026	Rachel Rothe Bishop	Director	Acquired M	14,532	$0.00	$0	36,231	Direct
22 Jan, 2026	Dorlisa K Flur	Director	Acquired M	14,532	$0.00	$0	57,138	Direct
22 Jan, 2026	Diana Sue Ferguson	Director	Acquired A	9,975	$0.00	$0	9,975	Direct
22 Jan, 2026	Lawrence Molloy	Director	Acquired M	14,532	$0.00	$0	30,002	Direct
22 Jan, 2026	Erin Nealy Cox	Director	Acquired A	9,975	$0.00	$0	9,975	Direct
22 Jan, 2026	Max R. Rangel	Director	Acquired A	9,975	$0.00	$0	9,975	Direct

Showing 1 to 20 of 1,887 transactions