Solo Brands, Inc. (OTC: SBDS)

Solo Brands owns and operates four premium outdoor brands: Solo Stove, Oru Kayak, International Surf Ventures (ISLE), and Chubbies. The company develops products such as fire pits, stoves, griddles, pizza ovens, apparel, kayaks, and paddle boards, and sells them primarily through a direct to consumer channel that includes e commerce and owned retail stores, as well as through partnerships with key retailers. Its activities sit at the intersection of outdoor recreation and lifestyle apparel. The firm also invests in research and development to improve product performance and durability.

The company generates revenue by selling its products to consumers. Sales are made through its direct to consumer platform, which includes its branded websites and online marketplaces, and through its owned retail stores and third party retail partners. In fiscal year 2025, direct to consumer sales represented 63.5% of total net sales, while the remainder came from wholesale and retail distribution channels.

The company operates through the following reportable segments: Solo Stove, which includes the Solo Stove and TerraFlame brands; Chubbies, which offers premium casual apparel; and Corporate and All Other, which comprises the Oru and ISLE operations.

• Solo Stove: This segment designs, manufactures, and markets indoor and outdoor fire pits, wood burning and propane stoves, griddles, pizza ovens, coolers, and a variety of accessories for backyard, camping, and home use.

• Chubbies: This segment creates and sells premium casual apparel and activewear, including men's and women's shorts, swimwear, pants, polos, tees, outerwear, lounge wear, and related accessories such as hats and bags.

• Corporate and All Other: This segment encompasses Oru Kayak, which produces lightweight, foldable kayaks constructed from durable OruPlast™ material, and International Surf Ventures (ISLE), which offers stand up paddle boards, hybrid kayaks, surfboards, floats, and accessories, including the inflatable modular greenhouse HĀVN introduced in 2025.

Within the broader outdoor recreation and lifestyle apparel markets, Solo Brands competes with numerous established brands. The company believes its competitive advantages stem from superior design capabilities, a strong brand portfolio built on authenticity and product quality, and an omni channel approach that combines direct to consumer sales with retail partnerships. These factors enable it to respond quickly to consumer trends and to expand its product assortment through strategic acquisitions.

Solo Brands serves a diverse customer base that includes outdoor enthusiasts, campers, backyard users, water sports participants, and individuals seeking casual lifestyle apparel. The company also sells customized products to corporate clients who wish to add logos or personal branding to items such as fire pits and drinkware.