Vnue RDCT

VNUE, Inc. was incorporated as a Nevada corporation on April 4, 2006. The company is a music technology company that utilizes its platforms to record live concerts and then sell the content to consumers. VNUE operates its own recording equipment and follows artists on tour to capture every show. After a performance, the audio is made available for immediate download via the Set.fm mobile application and the company website. In addition to digital distribution, VNUE offers physical collectible products such as compact discs, USB drives and laminated items that contain the fully mixed and mastered concert audio. The company's technology helps artists and record labels generate alternative income from the recorded content. While Set.fm and DiscLive are used for consumer sales, the Soundstr platform is being developed as a cloud based music identification and rights management system to monitor public performances and streamline royalty payments. In February 2022 VNUE completed the acquisition of Stage It, adding a live streaming ticketing service that lets audiences watch concerts and other events in real time over the internet. The Set.fm platform is currently the only VNUE product that generates revenue for the company. DiscLive Network is used as a partner for distribution of physical products but the associated marks are not owned by VNUE. VNUE has not filed a formal trademark application for Set.fm with the United States Patent and Trademark Office but claims common law rights to the mark based on its use since 2017.

VNUE generates revenue primarily from the sale of digital downloads and physical products associated with its Set.fm and DiscLive network offerings. Customers purchase individual concert recordings through the Set.fm app or website and can also buy CDs, USB drives or laminates that are produced on site at venues or shipped from the company's fulfillment center. Revenue is also derived from the Stage it platform where organizers sell tickets to virtual events and the company receives a share of the ticket price for each live stream sold. Although the Soundstr platform is still in development, the company anticipates future revenue from licensing its music recognition technology to businesses such as bars, restaurants and hotels that wish to play fully licensed music and optionally display advertisements. VNUE may earn income from partnerships with artists and record labels that provide promotional support and revenue sharing arrangements for the recorded content. The Set.fm application itself is free to download and allows for in app purchases regarding the content, which represents another source of income. The company has installed Soundstr devices in several locations including Key West FL, Jackson TN, Los Angeles CA, Memphis TN, Southaven MS, Olive Branch MS, Clearwater FL and Tampa FL, though these deployments are currently part of a pilot program and do not yet generate significant revenue. Revenue from Set.fm fluctuates with the touring schedules of the artists the company follows and can be affected by external factors such as public health restrictions. For example, a recent quarter showed lower revenue when a major act such as Matchbox Twenty was not on tour, illustrating the dependence on artist schedules.

VNUE operates in the competitive live music technology sector where companies offer services ranging from concert ticketing and streaming to fan engagement and rights management. Major competitors include established ticketing firms such as Ticketmaster and Live Nation, streaming platforms like Twitch and YouTube Live that host concert broadcasts, and specialized services such as Bandsintown and Songkick that focus on concert discovery and fan notifications. VNUE differentiates itself by combining professional grade on site recording with immediate digital and physical product sales, a capability that few competitors provide. The company's proprietary recording process and direct relationships with touring artists allow it to deliver exclusive content that is not available through generic streaming services. Furthermore, the Soundstr technology aims to address inefficiencies in music licensing by offering automated detection of public performances, a feature that could reduce administrative costs for venues and improve royalty accuracy for rights holders. The addition of Stage It gives VNUE a live streaming ticketing option that competes with other live streaming services while still providing the unique ability to sell physical memorabilia tied to the recorded performances. VNUE's focus on capturing live audio and delivering it in multiple formats creates a niche that blends elements of traditional merchandising with modern digital distribution. By controlling both the capture and distribution of live concert audio, VNUE reduces its dependence on external intermediaries for content delivery. The company's growing archive of recorded performances provides a library that can be monetized through multiple channels over time.

The company serves a diverse group of customers that includes fans of live music who attend concerts and want a tangible or digital reminder of the experience. Artists and bands that tour with VNUE benefit from additional income streams and promotional exposure through the distribution of their recorded performances. Record labels that contract with artists also receive a share of revenue from the sales of the concert content. Businesses such as bars, restaurants and hotels that wish to play licensed music represent a potential customer base for the Soundstr platform once it is fully commercialized. The pilot installations of Soundstr devices in locations including Key West FL, Jackson TN, Los Angeles CA, Memphis TN, Southaven MS, Olive Branch MS, Clearwater FL and Tampa FL demonstrate the type of venues that could adopt the technology for background music and advertising. Event organizers and promoters who use the Stage it service to sell tickets to virtual concerts constitute another segment of VNUE's clientele. Additionally, the company works with individual musicians who seek to monetize their live shows without relying solely on traditional ticket sales or streaming royalties. The company also works with promoters who seek to offer live streams as a supplement to traditional in person events, expanding the reach of performances beyond physical venues. VNUE's customer base includes individuals who purchase physical memorabilia as a way to preserve memories of specific concerts they have attended.