RedCloud Holdings plc (NASDAQ: RCT)

RedCloud Holdings plc is a public limited company organized under the laws of England and Wales that develops and operates the RedCloud Platform an AI driven Open Commerce solution designed to facilitate the trading of everyday consumer supplies of fast moving consumer goods across business supply chains The platform connects brands distributors and retailers in high growth markets enabling data driven purchasing decisions and direct negotiation of pricing delivery and other transaction terms without company intervention RedCloud Holdings plc delivers its technology through a consumption based business model charging only brands and distributors for transactions processed on the platform while retailers access the service free of charge

RedCloud Holdings plc generates revenue by applying a transaction based fee to the total transaction value of each trade executed on its platform The fee charged to brands and distributors ranges from one percent to five percent of the total transaction value with an average rate of approximately nineteen basis points for the twelve months ended December 31 2024 Retailers do not pay any fees for their participation In the fiscal year 2024 the platform processed approximately three hundred ninety nine thousand five hundred eighty orders with a total transaction value of about two point five billion United States dollars resulting in total revenue of forty six million four hundred ninety nine thousand two hundred eighty five United States dollars

RedCloud Holdings plc operates in a nascent but rapidly evolving B2B online commerce space where it competes with established digital marketplace players such as Shopify Amazon B2B Alibaba Etsy and enterprise software providers including SAP Oracle and Infor The company differentiates itself through an experienced management team led by a founder with a three decade track record in scaling technology businesses in underserved sectors Its platform is recognized as a trusted partner in the jurisdictions where it operates offering a broad selection of FMCG products through a single interface that fosters local trade ecosystems RedCloud Holdings plc also leverages proprietary AI and machine learning capabilities to deliver recommendations fraud detection logistics assistance pricing tools and predictive insights which it believes provide a competitive advantage over local distributors lacking such technology Additionally its third party platform model avoids inventory and warehousing risks allowing the company to focus resources on product innovation and ecosystem expansion

The company serves a diverse customer base consisting of brands distributors wholesalers and retailers engaged in the fast moving consumer goods sector As of December 31 2024 the platform hosted approximately seven hundred sixty active sellers (distributors wholesalers and brands) six thousand seven hundred sixty five brands one hundred eighty four thousand seven hundred thirteen products and thirty three thousand seven hundred eighty six active retailers RedCloud Holdings plc does not disclose specific customer names in its filing but notes that its users are located in the high growth consumer markets of Argentina Brazil Nigeria and South Africa