Work Footwear was Rocky Brands’s largest product and service line in fiscal 2025, bringing in $193.64M of $481.98M (40%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Work Footwear | $256.16M | $198.10M | $190.35M | $193.64M | |||||
| Work | — | — | — | — | |||||
| Outdoor Footwear | $183.12M | $130.42M | $130.22M | $165.70M | |||||
| Western Footwear | $108.70M | $70.37M | $82.64M | $76.38M | |||||
| Western | — | — | — | — | |||||
| Duty & Commercial Military Footwear | $46.18M | $50.48M | $34.55M | $30.73M | |||||
| Commercial Military | — | — | — | — | |||||
| Military | — | — | — | — | |||||
| Military Footwear | $15.34M | $8.00M | $11.28M | $10.02M | |||||
| Outdoor | — | — | — | — | |||||
| Lifestyle | — | — | — | — | |||||
| Product & Service, Other | $5.98M | $4.46M | $4.74M | $5.51M | |||||
| Other | — | — | — | — | |||||
| Apparel | — | — | — | — | |||||
| Royalty Income | — | — | — | — | |||||
| Total | $615.48M | $461.83M | $453.77M | $481.98M |
Rocky Brands brought in $481.98M from its six product and service lines in fiscal 2025, the year ended December 31, 2025. That was up 6.2% from $453.77M in fiscal 2024. Work Footwear was the largest at $193.64M (40.2%), ahead of Outdoor Footwear at $165.70M (34.4%) and Western Footwear at $76.38M (15.8%). The other three lines brought in $46.26M combined.
Compared with fiscal 2024, Outdoor Footwear grew fastest, up 27.2% to $165.70M, while Military Footwear fell the most, down 11.1% to $10.02M. From fiscal 2022 to 2025, combined revenue from these lines fell from $615.48M to $481.98M, a compound annual decline of 7.8%. Work Footwear's share of the total fell from 41.6% to 40.2%.
Wholesale was Rocky Brands’s largest segment in fiscal 2025, bringing in $316.56M of $481.98M (66%).
| Segment | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $484.78M | $337.02M | $313.34M | $316.56M | |||||||
| Wholesale (Member) | — | — | — | — | |||||||
| Retail | $115.35M | $116.96M | $126.87M | $152.89M | |||||||
| Retail (Member) | — | — | — | — | |||||||
| Military | — | — | — | — | |||||||
| Military Footwear | — | — | — | — | |||||||
| Contract Manufacturing | $15.34M | $7.85M | $13.56M | $12.53M | |||||||
| Total | $615.48M | $461.83M | $453.77M | $481.98M |
Rocky Brands brought in $481.98M from its three segments in fiscal 2025, the year ended December 31, 2025. That was up 6.2% from $453.77M in fiscal 2024. Wholesale was the largest at $316.56M (65.7%), ahead of Retail at $152.89M (31.7%) and Contract Manufacturing at $12.53M (2.6%).
Compared with fiscal 2024, Retail grew fastest, up 20.5% to $152.89M, while Contract Manufacturing fell the most, down 7.7% to $12.53M. From fiscal 2022 to 2025, combined revenue from these segments fell from $615.48M to $481.98M, a compound annual decline of 7.8%. Wholesale's share of the total fell from 78.8% to 65.7%.
Rocky Brands (RCKY) reports its revenue by product and service and by segment. In fiscal 2025, Work Footwear was its largest product and service line, bringing in $193.64M (40.2% of the total), followed by Outdoor Footwear at $165.70M (34.4%).
Work Footwear was Rocky Brands' largest product and service line in fiscal 2025, bringing in $193.64M, or 40.2% of the $481.98M total across its six product and service lines.
Wholesale was Rocky Brands' largest segment in fiscal 2025, bringing in $316.56M, or 65.7% of the $481.98M total across its three segments.
Among Rocky Brands' product and service lines that make up at least 2% of revenue, Outdoor Footwear grew fastest in fiscal 2025, up 27.2% from $130.22M to $165.70M.
Every figure comes from Rocky Brands' annual financial filings, as reported. Each line keeps the name Rocky Brands gives it, and years follow its fiscal calendar.
Rocky Brands' revenue by product and service goes back to fiscal 2017, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.