Wholesale was Rocky Brands’s largest segment in fiscal 2025, bringing in $120.48M of $221.39M (54%).
| Segment | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Wholesale | $484.78M | $337.02M | $106.19M | $120.48M | |||||||
| Wholesale (Member) | — | — | — | — | |||||||
| Retail | $115.35M | $116.96M | $81.87M | $90.89M | |||||||
| Retail (Member) | — | — | — | — | |||||||
| Military | — | — | — | — | |||||||
| Military Footwear | — | — | — | — | |||||||
| Contract Manufacturing | $15.34M | $7.85M | $11.28M | $10.02M | |||||||
| Total | $615.48M | $461.83M | $199.34M | $221.39M |
Rocky Brands brought in $221.39M from its three segments in fiscal 2025, the year ended December 31, 2025. That was up 11.1% from $199.34M in fiscal 2024. Wholesale was the largest at $120.48M (54.4%), ahead of Retail at $90.89M (41.1%) and Contract Manufacturing at $10.02M (4.5%).
Compared with fiscal 2024, Wholesale grew fastest, up 13.5% to $120.48M, while Contract Manufacturing fell the most, down 11.1% to $10.02M. From fiscal 2022 to 2025, combined revenue from these segments fell from $615.48M to $221.39M, a compound annual decline of 28.9%. Wholesale's share of the total fell from 78.8% to 54.4%.
Work Footwear was Rocky Brands’s largest product and service line in fiscal 2023, bringing in $198.10M of $461.83M (43%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 |
|---|---|---|---|---|---|---|---|
| Work Footwear | $126.27M | $280.24M | $256.16M | $198.10M | |||
| Work | — | — | — | — | |||
| Outdoor Footwear | $21.07M | $76.03M | $183.12M | $130.42M | |||
| Western Footwear | $61.13M | $87.43M | $108.70M | $70.37M | |||
| Duty & Commercial Military Footwear | $41.01M | $39.72M | $46.18M | $50.48M | |||
| Western | — | — | — | — | |||
| Commercial Military | — | — | — | — | |||
| Military | — | — | — | — | |||
| Military Footwear | $18.88M | $22.77M | $15.34M | $8.00M | |||
| Outdoor | — | — | — | — | |||
| Lifestyle | — | — | — | — | |||
| Product & Service, Other | $5.58M | $5.15M | $5.98M | $4.46M | |||
| Other | — | — | — | — | |||
| Apparel | $3.38M | $2.91M | — | — | |||
| Royalty Income | — | — | — | — | |||
| Total | $277.31M | $514.23M | $615.48M | $461.83M |
Rocky Brands brought in $461.83M from its six product and service lines in fiscal 2023, the year ended December 31, 2023. That was down 25.0% from $615.48M in fiscal 2022. Work Footwear was the largest at $198.10M (42.9%), ahead of Outdoor Footwear at $130.42M (28.2%) and Western Footwear at $70.37M (15.2%). The other three lines brought in $62.94M combined.
Compared with fiscal 2022, Duty & Commercial Military Footwear grew fastest, up 9.3% to $50.48M, while Western Footwear fell the most, down 35.3% to $70.37M.
Rocky Brands stopped reporting Apparel as a separate line after fiscal 2021, when it brought in $2.91M.
Rocky Brands (RCKY) reports its revenue by segment and by product and service. In fiscal 2025, Wholesale was its largest segment, bringing in $120.48M (54.4% of the total), followed by Retail at $90.89M (41.1%).
Wholesale was Rocky Brands' largest segment in fiscal 2025, bringing in $120.48M, or 54.4% of the $221.39M total across its three segments.
Work Footwear was Rocky Brands' largest product and service line in fiscal 2023, bringing in $198.10M, or 42.9% of the $461.83M total across its six product and service lines.
Among Rocky Brands' segments that make up at least 2% of revenue, Wholesale grew fastest in fiscal 2025, up 13.5% from $106.19M to $120.48M.
Every figure comes from Rocky Brands' annual financial filings, as reported. Each line keeps the name Rocky Brands gives it, and years follow its fiscal calendar.
Rocky Brands' revenue by segment goes back to fiscal 2015, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.