LiveRamp Holdings, Inc. (NYSE: RAMP)

LiveRamp Holdings, Inc., known by its stock symbol RAMP, is a global technology company operating in the data-driven marketing industry. The company's main business activities revolve around its LiveRamp Data Collaboration Platform, a solution that empowers businesses to securely and privately share first-party consumer data with trusted partners.

The LiveRamp Data Collaboration Platform offers four core capabilities: Live/Identity, Live/Access, Live/Connectivity, and Live/Insights. These capabilities allow organizations to access and leverage data more effectively across the various applications they use to engage with their customers. The platform works by ingesting a customer's first-party data, removing all directly identifiable information, and replacing it with a pseudonymized RampID. This RampID can then be distributed through direct integrations to top platforms.

LiveRamp operates in an industry characterized by the convergence of key trends such as marketing and customer experience in the data-driven era, growing data usage, and the increasing fragmentation of consumer identity. The company's competitive strengths include its premier global ecosystem, most advanced consumer-level recognition, groundbreaking leadership in privacy and security, scale leadership in data connectivity, flexible collaboration, and a uniquely neutral position in the marketing ecosystem.

LiveRamp's growth strategy includes expanding its customer base, deepening existing customer relationships, growing sales channel partnerships, continuing to innovate and extend its leadership position in identity, establishing itself as the trusted, best, and essential industry standard for data collaboration, and expanding its global footprint.

The company's primary customers include global innovators such as iconic consumer brands and tech platforms, retailers, financial services, healthcare leaders, and non-profit organizations. LiveRamp serves a global customer base from locations in the United States, Europe, and the Asia-Pacific region.

Revenue for LiveRamp is generated from its platform services, data marketplace, and professional services. The company's services offering includes product implementation, data science analytics, audience measurement, and general advisory, and is sold on an ad-hoc basis as well as bundled with platform subscriptions.

LiveRamp's subscription pricing is based primarily on data volume, which is a function of data input records and connection points.

The company's Data Collaboration Platform is the core of its business, enabling customers to create a single source of truth for user identity, providing secure and controlled access to their data, connecting their data to other platforms and applications, and offering actionable insights and analytics.

LiveRamp's customer base consists primarily of Fortune 1000 companies and organizations in various industries, including financial services, insurance, information services, direct marketing, retail, consumer packaged goods, technology, automotive, healthcare, travel, and communications, as well as in non-profit sectors.

LiveRamp's sales teams focus on new business development across all markets, including sales to new customers and sales of new lines of business to existing customers. The company also has a partner organization that focuses on enabling key media partners, agencies, and software providers who can help drive value for its customers.

LiveRamp continues to invest in its global data connectivity platform to enable effective use of data. The company's research and development teams are focused on the full cycle of product development from customer discovery through development, testing, and release.

LiveRamp's executive officers include Scott E. Howe, Lauren R. Dillard, Jerry C. Jones, Mohsin Hussain, Vihan Sharma, and Kimberly Bloomston. Each executive officer brings a unique set of skills and experience to the company, with a focus on driving innovation, growth, and customer success.