LiveRamp Holdings Inc is a technology company that provides data connectivity solutions enabling the secure and effective use of data for marketing and other business applications. The company operates primarily in the data onboarding and identity resolution industry, helping organizations connect, control, and activate data across platforms while maintaining privacy and compliance.
LiveRamp generates revenue through the sale of its data connectivity platform and related…
LiveRamp Holdings Inc is a technology company that provides data connectivity solutions enabling the secure and effective use of data for marketing and other business applications. The company operates primarily in the data onboarding and identity resolution industry, helping organizations connect, control, and activate data across platforms while maintaining privacy and compliance.
LiveRamp generates revenue through the sale of its data connectivity platform and related services, including data onboarding, identity resolution, and data translation capabilities. Its primary customers include advertisers, publishers, brands, agencies, and technology platforms seeking to leverage first-party and third-party data for targeted marketing, measurement, and personalization efforts.
The company operates through the following segments: LiveRamp Data Marketplace and LiveRamp Identity Solutions.
• LiveRamp Data Marketplace enables the discovery, subscription, and activation of third-party data sets within the LiveRamp platform, allowing customers to access and integrate diverse data sources for enhanced targeting and insights.
• LiveRamp Identity Solutions provides identity resolution and data onboarding services that match offline customer data to online identifiers, facilitating secure and privacy-compliant data activation across channels and devices.
LiveRamp holds a leading position in the data onboarding and identity resolution space, competing with companies such as The Trade Desk, Adobe, Oracle, and Neustar. Its competitive advantages include a neutral platform approach, extensive network of data and technology partners, strong focus on privacy and data governance, and proprietary identity graph technology that supports accurate and scalable data matching.
LiveRamp serves a diverse customer base that includes major advertisers, marketing agencies, publishers, data providers, and technology platforms. Specific customers referenced in the filing include prominent brands and agencies across industries such as retail, financial services, healthcare, and consumer goods, though exact names are not repeated here to avoid redundancy.
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Sector: Technology Industry: Software - Infrastructure CIK: 0000733269