Quarta-Rad, Inc. started operations in May 2012 by distributing radiation detection devices such as Geiger counters to consumers through online sales and third party resellers, initially selling on consignment for Star Systems Corporation and purchasing the devices from Quarta-Rad, Ltd.; the company wound down this legacy hardware business beginning in 2024 as revenues from those activities have declined substantially and are no longer expected to represent a significant component of its operations, shifting its primary focus to the development and commercialization of the CenterEye call center software platform through its wholly owned subsidiary Sellavir, Inc.

The company generated revenue from the sale of radiation detection hardware via its website and independent distributors; looking forward, it expects to earn income from software licensing, service agreements and strategic partnerships for the CenterEye platform, which leverages artificial intelligence and analytics to improve call center operations, and it intends to monetize the technology through licensing fees, support contracts and alliances with major contact center providers such as Genesys Cloud.

The company operates through the following segments.

• Radiation Detection Equipment: This segment involved sourcing and selling Geiger counters and related detection devices on consignment and through third party channels, primarily to homeowners, homebuilders and renovation contractors in North America, with the company initially acquiring products on consignment from Star Systems Corporation and purchasing them from Quarta-Rad, Ltd., and it has since wound down these activities as of 2024.

• Sellavir: This segment focuses on the development, marketing and sale of the CenterEye software suite, offering real time audio and video analysis, agent performance monitoring and workflow automation for call center operators, with the product designed to integrate with major platforms such as Genesys Cloud, NICE CXone and Avaya and to generate revenue through software licensing, service agreements and strategic partnerships.

In the hardware arena Quarta-Rad, Inc. occupied a niche as a distributor of low cost detection gear, competing with broader electronics retailers, but the segment is being phased out as the company winds down its legacy business; in the software arena Sellavir faces established providers such as Genesys, Nice and Avaya as well as emerging artificial intelligence companies, yet it differentiates itself through AI driven analytics, seamless integration with major cloud contact center platforms, a focus on measurable improvements in agent efficiency and customer experience, and its recent Independent Software Vendor Partner Agreement with Genesys Cloud Services, Inc., which represents an initial step in commercializing its platform.

The hardware business served individual consumers, home improvement professionals and independent resellers who purchased Geiger counters for personal or property safety purposes; the software business targets enterprise call center managers and operations teams that rely on platforms like Genesys Cloud, NICE CXone or Avaya to manage customer interactions, though the filing does not disclose specific customer names.