Pursuit Attractions & Hospitality, Inc. (NYSE: PRSU)

VIAD Corp, also known by its stock symbol VVI, is a prominent player in the hospitality and leisure industry, experiential marketing, and live events. The company is structured around three primary business segments: Pursuit, Spiro, and GES Exhibitions. Pursuit focuses on providing memorable travel experiences, encompassing recreational attractions, hotels and lodges, food and beverage, retail, sightseeing, and ground transportation services. Spiro operates as an experiential marketing agency, collaborating with leading brands globally to manage and elevate their experiential marketing activities. Lastly, GES Exhibitions functions as a global exhibition services company, offering strategic and logistical solutions to leading exhibition and conference organizers.

VIAD Corp generates revenue through its diverse offerings. Pursuit's main products and services include attractions, hospitality, and transportation. Attractions range from the Banff Gondola, Lake Minnewanka Cruise, Glacier Adventure, Columbia Icefield Skywalk, and Maligne Lake Cruise, among others. Pursuit's hospitality segment boasts hotels and lodges such as Elk + Avenue Hotel, Glacier Park Lodge, and Seward Windsong Lodge, among others. The transportation segment comprises sightseeing tours, airport shuttle services, and seasonal charter motorcoach services. Spiro's services encompass meetings and events, exhibition and program management, environments and permanent installations, brand and product activations, and marketing and measurement. GES Exhibitions offers strategy, creative & design, registration & engagement, accommodations, logistics & management, material handling, overhead sign hanging, graphics, and other rental and labor services.

Within the industry, VIAD Corp boasts a competitive edge through its unique attractions, iconic destinations, and strong culture of hospitality and guest services. The company's growth strategy hinges on becoming a leading attractions hospitality company through its Refresh, Build, and Buy initiatives. Pursuit's competitive advantages lie in its extensive service offerings, global network of resources, cutting-edge creative solutions, advanced technology platforms, established reputation for customer service and execution, and financial strength. GES Exhibitions' competitive advantages include its worldwide network of resources, history of serving as an extension of clients' teams, experienced personnel, client focus, creativity, reliable execution, proprietary technology platforms, and financial strength. Spiro's competitive advantages mirror those of GES Exhibitions.

VIAD Corp's customers span major markets, including the United States, Canada, China, the United Kingdom, Australia/New Zealand, Asia Pacific, and Europe. The company caters to tour operators, tour wholesalers, destination management companies, and retail travel agencies.

VIAD Corp's product and service brands include Global Experience Specialists, Spiro, GES, and Viad, among others. The company also holds patents, such as a modular structure with a load-bearing surface and a surface-covering installation tool and method.