Performance Marketing Revenue was People’s largest segment in fiscal 2025, bringing in $291.88M of $1.56B (19%).
| Segment | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|
| Advertising Revenue | $626.55M | $386.25M | $212.82M |
| Google Advertising Revenue | $582.48M | $376.97M | $212.63M |
| Subscription Revenue | — | — | $288.62M |
| Performance Marketing Revenue | $231.09M | $243.90M | $291.88M |
| Consumer Revenue | $210.46M | $191.27M | $178.62M |
| Enterprise Revenue | $164.58M | $178.35M | — |
| Project & Other Revenue | $128.35M | $155.09M | $118.87M |
| Licensing & Other Revenue | — | $116.80M | $149.69M |
| Newsstand Revenue | $117.32M | $102.10M | $102.57M |
| Non-Google Advertising Revenue | $44.07M | $9.28M | $187.00K |
| Other Revenue | $2.49M | $1.45M | $62.00K |
| Total | $2.11B | $1.76B | $1.56B |
People brought in $1.56B from its 10 segments in fiscal 2025, the year ended December 31, 2025. That is less than the $2.39B it reports by geography, so these segments do not cover all of its revenue. Performance Marketing Revenue was the largest at $291.88M (18.8%), ahead of Subscription Revenue at $288.62M (18.5%) and Advertising Revenue at $212.82M (13.7%). The other seven segments brought in $762.62M combined.
Compared with fiscal 2024, Licensing & Other Revenue grew fastest, up 28.2% to $149.69M, while Advertising Revenue fell the most, down 44.9% to $212.82M. Some of that change comes from People regrouping its segments.
People began breaking out Subscription Revenue in fiscal 2025 and Licensing & Other Revenue in fiscal 2024. People stopped reporting Enterprise Revenue as a separate segment after fiscal 2024, when it brought in $178.35M.
United States was People’s largest region in fiscal 2025, bringing in $2.22B of $2.39B (93%).
| Geography | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|
| United States | $4.72B | $2.47B | $2.32B | $2.22B | ||||
| North America | — | — | — | — | ||||
| Non-Us | — | $450.35M | $303.24M | $168.84M | ||||
| All Other Countries | $514.78M | — | — | — | ||||
| Europe | — | — | — | — | ||||
| Total | $5.24B | $2.92B | $2.62B | $2.39B |
People brought in $2.39B from its two regions in fiscal 2025, the year ended December 31, 2025. That was down 8.7% from $2.62B in fiscal 2024. United States was the largest at $2.22B (92.9%), ahead of Non-Us at $168.84M (7.1%).
Compared with fiscal 2024, United States fell 4.1% to $2.22B and Non-Us fell 44.3% to $168.84M.
People began breaking out Non-Us in fiscal 2023, when it brought in $450.35M. People stopped reporting All Other Countries as a separate region after fiscal 2022, when it brought in $514.78M.
People (PPLI) reports its revenue by segment and by geography. In fiscal 2025, Performance Marketing Revenue was its largest segment, bringing in $291.88M (18.8% of the total), followed by Subscription Revenue at $288.62M (18.5%).
Performance Marketing Revenue was People's largest segment in fiscal 2025, bringing in $291.88M, or 18.8% of the $1.56B total across its 10 segments.
United States was People's largest region in fiscal 2025, bringing in $2.22B, or 92.9% of the $2.39B total across its two regions.
Every figure comes from People's annual financial filings, as reported. Each line keeps the name People gives it, and years follow its fiscal calendar.
People's revenue by segment goes back to fiscal 2023, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.