PLCE's three largest insider shareholders as of September 29, 2026 are Muhammad Asif Seemab (Director, 13.70Mn shares), Capital Spc Mithaq (Director, 13.70Mn shares), Jane T Elfers (President And Ceo, 400.50K shares).
| # | Insider | Position | Direct | Indirect | Total | Share of Insiders | Last Filed |
|---|---|---|---|---|---|---|---|
| 1 | Muhammad Asif Seemab | Director, TenPercentOwner | 603,583 | 13,093,236 | 13,696,819 | 46.9% | 13 Aug, 2026 |
| 2 | Capital Spc Mithaq | Director, TenPercentOwner | 13,696,819 | 0 | 13,696,819 | 46.9% | 07 Feb, 2025 |
| 3 | Jane T Elfers | President And Ceo | 400,498 | 0 | 400,498 | 1.4% | 21 May, 2024 |
| 4 | Muhammad Umair | President And Interim Ceo | 277,667 | 0 | 277,667 | 1.0% | 09 Oct, 2025 |
| 5 | Claudia Lima-Guinehut | Brand President | 177,635 | 0 | 177,635 | 0.6% | 22 Aug, 2025 |
| 6 | Jared Shure | Cao, Gen Counsel Secretary | 153,515 | 0 | 153,515 | 0.5% | 26 May, 2026 |
| 7 | Norman S Matthews | Chairman Of The Board | 131,004 | 0 | 131,004 | 0.4% | 13 Feb, 2024 |
| 8 | John Szczepanski | Chief Financial Officer | 100,000 | 0 | 100,000 | 0.3% | 22 Aug, 2025 |
| 9 | Sheamus Toal | Coo And Cfo | 65,022 | 0 | 65,022 | 0.2% | 04 Dec, 2024 |
| 10 | Leah Swan | Chief Operating Officer | 64,253 | 0 | 64,253 | 0.2% | 31 May, 2022 |
| 11 | Douglas R Edwards | Director | 57,922 | 0 | 57,922 | 0.2% | 05 Feb, 2026 |
| 12 | Hussan Arshad | Director | 56,865 | 0 | 56,865 | 0.2% | 05 Feb, 2026 |
| 13 | Maegan Markee | Brand President | 48,586 | 0 | 48,586 | 0.2% | 24 May, 2024 |
| 14 | Rhys Summerton | Director | 48,391 | 0 | 48,391 | 0.2% | 05 Feb, 2026 |
| 15 | Joseph A Alutto | Director | 41,523 | 0 | 41,523 | 0.1% | 05 May, 2023 |
| 16 | Robert F Helm | Chief Financial Officer | 30,884 | 0 | 30,884 | 0.1% | 31 May, 2022 |
| 17 | John E. Bachman | Director | 30,449 | 0 | 30,449 | 0.1% | 16 Feb, 2024 |
| 18 | Joseph R Gromek | Director | 24,344 | 0 | 24,344 | 0.1% | 02 Feb, 2022 |
| 19 | Elizabeth J Boland | Director | 22,277 | 0 | 22,277 | 0.1% | 16 Feb, 2024 |
| 20 | Debby Reiner | Director | 17,077 | 0 | 17,077 | 0.1% | 16 Feb, 2024 |
| 21 | John Frascotti | Director | 13,125 | 0 | 13,125 | 0.0% | 16 Feb, 2024 |
| 22 | Katherine Kountze | Director | 12,626 | 0 | 12,626 | 0.0% | 16 Feb, 2024 |
| 23 | Marla Malcolm Beck | Director | 11,362 | 0 | 11,362 | 0.0% | 01 Feb, 2023 |
| 24 | Wesley S Mcdonald | Director | 10,931 | 0 | 10,931 | 0.0% | 16 Feb, 2024 |
| 25 | Michael A Shaffer | Director | 10,931 | 0 | 10,931 | 0.0% | 16 Feb, 2024 |
| 26 | Alicia Enciso | Director | 9,667 | 0 | 9,667 | 0.0% | 16 Feb, 2024 |
| 27 | Tracey R. Griffin | Director | 8,518 | 0 | 8,518 | 0.0% | 01 Feb, 2023 |
Each row is that insider’s most recently reported position, from Form 4 filings over the last 60 months — which is why this total does not tie to the quarterly series above, where a quarter counts only the insiders who filed in it. Shares held through a fund or institutional portfolio are counted on the institutional ownership page instead.
| Date | Insider | Position | Transaction | Shares | Price | Value | Shares Held After | Ownership |
|---|---|---|---|---|---|---|---|---|
| 11 Aug, 2026 | Muhammad Asif Seemab | Director, TenPercentOwner | Disposed J | 500,000 | $0.00 | $0 | 13,093,236 | Indirect |
| 11 Aug, 2026 | Muhammad Asif Seemab | Director, TenPercentOwner | Acquired A | 500,000 | $0.00 | $0 | 603,583 | Direct |
| 22 May, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 964 | $3.40 | $3.28K | 153,515 | Direct |
| 15 Apr, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 4,181 | $3.32 | $13.88K | 151,618 | Direct |
| 15 Apr, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 2,019 | $3.32 | $6.70K | 149,599 | Direct |
| 15 Apr, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Acquired A | 7,525 | $0.00 | $0 | 157,124 | Direct |
| 15 Apr, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 2,360 | $3.32 | $7.84K | 154,764 | Direct |
| 15 Apr, 2026 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 285 | $3.32 | $946 | 154,479 | Direct |
| 03 Feb, 2026 | Rhys Summerton | Director | Acquired A | 33,898 | $0.00 | $0 | 48,391 | Direct |
| 03 Feb, 2026 | Hussan Arshad | Director | Acquired A | 33,898 | $0.00 | $0 | 56,865 | Direct |
| 03 Feb, 2026 | Douglas R Edwards | Director | Acquired A | 33,898 | $0.00 | $0 | 57,922 | Direct |
| 08 Oct, 2025 | Muhammad Umair | President And Interim Ceo | Acquired P | 7,143 | $7.00 | $50.00K | 277,667 | Direct |
| 20 Aug, 2025 | Muhammad Umair | President And Interim Ceo | Acquired A | 160,000 | $0.00 | $0 | 270,524 | Direct |
| 20 Aug, 2025 | Claudia Lima-Guinehut | Brand President | Acquired A | 100,000 | $0.00 | $0 | 177,635 | Direct |
| 20 Aug, 2025 | John Szczepanski | Chief Financial Officer | Acquired A | 100,000 | $0.00 | $0 | 100,000 | Direct |
| 20 Aug, 2025 | Jared Shure | Cao, Gen Counsel Secretary | Acquired A | 80,000 | $0.00 | $0 | 155,799 | Direct |
| 08 Jul, 2025 | Muhammad Asif Seemab | Director, TenPercentOwner | Disposed J | 103,583 | $0.00 | $0 | 13,593,236 | Indirect |
| 29 May, 2025 | Jared Shure | Cao, Gen Counsel Secretary | Disposed F | 6,714 | $6.03 | $40.49K | 75,799 | Direct |
| 29 May, 2025 | Muhammad Umair | President And Interim Ceo | Disposed F | 13,544 | $6.03 | $81.67K | 110,524 | Direct |
| 29 May, 2025 | Claudia Lima-Guinehut | Brand President | Disposed F | 11,335 | $6.03 | $68.35K | 77,635 | Direct |