Consumer Products was Playboy’s largest product and service line in fiscal 2025, bringing in $70.97M of $120.93M (59%).
| Product and Service | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Consumer Products | $105.18M | $77.98M | $69.73M | $70.97M | ||
| Trademark Licensing | $60.86M | $44.29M | $24.80M | $46.41M | ||
| Licensing | — | — | — | — | ||
| Digital Subscriptions & Magazine | — | — | — | — | ||
| Digital Subscriptions & Products | $9.33M | $12.92M | $14.42M | $3.31M | ||
| Tv & Cable Programming | $9.38M | $7.75M | $6.79M | — | ||
| Other | $789.00K | $4.00K | — | — | ||
| Events & Sponsorships | — | — | $398.00K | $236.00K | ||
| Total | $185.54M | $142.95M | $116.14M | $120.93M |
Playboy brought in $120.93M from its four product and service lines in fiscal 2025, the year ended December 31, 2025. Playboy regrouped these lines after fiscal 2024, so the total does not compare directly with that year's $116.14M. Consumer Products was the largest at $70.97M (58.7%), ahead of Trademark Licensing at $46.41M (38.4%) and Digital Subscriptions & Products at $3.31M (2.7%). The remaining line, Events & Sponsorships, brought in $236.00K.
Compared with fiscal 2024, Trademark Licensing grew fastest, up 87.1% to $46.41M, while Digital Subscriptions & Products fell the most, down 77.0% to $3.31M.
Playboy began breaking out Events & Sponsorships in fiscal 2024, when it brought in $398.00K. Playboy stopped reporting Tv & Cable Programming ($6.79M in fiscal 2024) and Other ($4.00K in fiscal 2023) as separate lines.
United States was Playboy’s largest region in fiscal 2025, bringing in $40.16M of $120.93M (33%).
| Geography | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| United States | $76.97M | $61.81M | $55.93M | $40.16M | ||
| China | $42.51M | $28.95M | $11.04M | $12.63M | ||
| Australia | $41.74M | $32.04M | $31.27M | $29.16M | ||
| Luxembourg | — | — | — | $20.00M | ||
| Other | $12.67M | $9.62M | $7.88M | $6.75M | ||
| United Kingdom | — | — | $10.02M | $12.23M | ||
| Uk | $11.64M | $10.54M | — | — | ||
| Total | $185.54M | $142.95M | $116.14M | $120.93M |
Playboy brought in $120.93M from its six regions in fiscal 2025, the year ended December 31, 2025. Playboy regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $116.14M. United States was the largest at $40.16M (33.2%), ahead of Australia at $29.16M (24.1%) and Luxembourg at $20.00M (16.5%). The other three regions brought in $31.61M combined.
Compared with fiscal 2024, United Kingdom grew fastest, up 22.1% to $12.23M, while United States fell the most, down 28.2% to $40.16M.
Playboy began breaking out Luxembourg in fiscal 2025 and United Kingdom in fiscal 2024. Playboy stopped reporting Uk as a separate region after fiscal 2023, when it brought in $10.54M.
Direct-To-Consumer was Playboy’s largest segment in fiscal 2025, bringing in $70.85M of $120.93M (59%).
| Segment | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|
| Direct-To-Consumer | $105.18M | $77.98M | $69.73M | $70.85M | ||
| Licensing | $60.86M | $44.29M | $24.80M | $46.41M | ||
| Digital Subscriptions & Content | $18.71M | $20.67M | — | — | ||
| All Other | — | — | $20.94M | $2.35M | ||
| Other | $789.00K | $4.00K | — | — | ||
| Corporate | — | — | $662.00K | $1.32M | ||
| Total | $185.54M | $142.95M | $116.14M | $120.93M |
Playboy brought in $120.93M from its four segments in fiscal 2025, the year ended December 31, 2025. That was up 4.1% from $116.14M in fiscal 2024. Direct-To-Consumer was the largest at $70.85M (58.6%), ahead of Licensing at $46.41M (38.4%) and All Other at $2.35M (1.9%). The remaining segment, Corporate, brought in $1.32M.
Compared with fiscal 2024, Licensing grew 87.1% to $46.41M and Direct-To-Consumer grew 1.6% to $70.85M.
Playboy began breaking out All Other in fiscal 2024 and Corporate in fiscal 2024. Playboy stopped reporting Digital Subscriptions & Content ($20.67M in fiscal 2023) and Other ($4.00K in fiscal 2023) as separate segments.
Playboy (PLBY) reports its revenue by product and service, by geography and by segment. In fiscal 2025, Consumer Products was its largest product and service line, bringing in $70.97M (58.7% of the total), followed by Trademark Licensing at $46.41M (38.4%).
Consumer Products was Playboy's largest product and service line in fiscal 2025, bringing in $70.97M, or 58.7% of the $120.93M total across its four product and service lines.
United States was Playboy's largest region in fiscal 2025, bringing in $40.16M, or 33.2% of the $120.93M total across its six regions.
Direct-To-Consumer was Playboy's largest segment in fiscal 2025, bringing in $70.85M, or 58.6% of the $120.93M total across its four segments.
Licensing grew faster than Direct-To-Consumer in fiscal 2025, up 87.1% from $24.80M to $46.41M. Direct-To-Consumer grew 1.6% to $70.85M.
Every figure comes from Playboy's annual financial filings, as reported. Each line keeps the name Playboy gives it, and years follow its fiscal calendar.
Playboy's revenue by product and service goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.