Consumer Products was Playboy’s largest product and service line in fiscal 2025, bringing in $212.92M of $359.90M (59%).
| Product and Service | FY 2020 | FY 2021 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Consumer Products | $233.95M | $209.19M | $212.92M | ||
| Trademark Licensing | $132.88M | $74.41M | $139.22M | ||
| Licensing | — | — | — | ||
| Digital Subscriptions & Magazine | — | — | — | ||
| Tv & Cable Programming | $23.24M | $20.36M | — | ||
| Digital Subscriptions & Products | $38.78M | $42.46M | $7.06M | ||
| Events & Sponsorships | — | $1.19M | $708.00K | ||
| Total | $428.85M | $347.61M | $359.90M |
Playboy brought in $359.90M from its four product and service lines in fiscal 2025, the year ended December 31, 2025. Playboy regrouped these lines after fiscal 2024, so the total does not compare directly with that year's $347.61M. Consumer Products was the largest at $212.92M (59.2%), ahead of Trademark Licensing at $139.22M (38.7%) and Digital Subscriptions & Products at $7.06M (2.0%). The remaining line, Events & Sponsorships, brought in $708.00K.
Compared with fiscal 2024, Trademark Licensing grew 87.1% to $139.22M and Consumer Products grew 1.8% to $212.92M.
Playboy began breaking out Events & Sponsorships in fiscal 2024, when it brought in $1.19M. Playboy stopped reporting Tv & Cable Programming as a separate line after fiscal 2024, when it brought in $20.36M.
United States was Playboy’s largest region in fiscal 2025, bringing in $120.48M of $362.78M (33%).
| Geography | FY 2020 | FY 2021 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| United States | $185.43M | $167.78M | $120.48M | ||
| China | $86.85M | $33.12M | $37.90M | ||
| Australia | $96.11M | $93.82M | $87.47M | ||
| Luxembourg | — | — | $60.00M | ||
| Other | $28.85M | $23.64M | $20.25M | ||
| United Kingdom | — | $30.05M | $36.68M | ||
| Uk | $31.61M | — | — | ||
| Total | $428.85M | $348.41M | $362.78M |
Playboy brought in $362.78M from its six regions in fiscal 2025, the year ended December 31, 2025. Playboy regrouped these regions after fiscal 2024, so the total does not compare directly with that year's $348.41M. United States was the largest at $120.48M (33.2%), ahead of Australia at $87.47M (24.1%) and Luxembourg at $60.00M (16.5%). The other three regions brought in $94.83M combined.
Compared with fiscal 2024, United Kingdom grew fastest, up 22.1% to $36.68M, while United States fell the most, down 28.2% to $120.48M.
Playboy began breaking out Luxembourg in fiscal 2025 and United Kingdom in fiscal 2024. Playboy stopped reporting Uk as a separate region after fiscal 2023, when it brought in $31.61M.
Point In Time was Playboy’s largest revenue line in fiscal 2025, bringing in $215.87M of $362.78M (60%).
| Timing of Transfer of Good or Service | FY 2020 | FY 2021 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|
| Point In Time | $247.19M | $228.45M | $215.87M | ||
| Over Time | $181.67M | $119.96M | $146.92M | ||
| Total | $428.85M | $348.41M | $362.78M |
Playboy brought in $362.78M from its two revenue lines in fiscal 2025, the year ended December 31, 2025. That was up 4.1% from $348.41M in fiscal 2024. Point In Time was the largest at $215.87M (59.5%), ahead of Over Time at $146.92M (40.5%).
Compared with fiscal 2024, Over Time grew 22.5% to $146.92M, while Point In Time fell 5.5% to $215.87M. From fiscal 2023 to 2025, combined revenue from these revenue lines fell from $428.85M to $362.78M, a compound annual decline of 8.0%. Point In Time's share of the total rose from 57.6% to 59.5%.
Playboy (PLBY) reports its revenue by product and service, by geography and by timing of transfer of good or service. In fiscal 2025, Consumer Products was its largest product and service line, bringing in $212.92M (59.2% of the total), followed by Trademark Licensing at $139.22M (38.7%).
Consumer Products was Playboy's largest product and service line in fiscal 2025, bringing in $212.92M, or 59.2% of the $359.90M total across its four product and service lines.
United States was Playboy's largest region in fiscal 2025, bringing in $120.48M, or 33.2% of the $362.78M total across its six regions.
Point In Time was Playboy's largest revenue line in fiscal 2025, bringing in $215.87M, or 59.5% of the $362.78M total across its two revenue lines.
Over Time grew faster than Point In Time in fiscal 2025, up 22.5% from $119.96M to $146.92M. Point In Time fell 5.5% to $215.87M.
Every figure comes from Playboy's annual financial filings, as reported. Each line keeps the name Playboy gives it, and years follow its fiscal calendar.
Playboy's revenue by product and service goes back to fiscal 2020, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.