GrabAGun Digital Holdings Inc. is a holding company formed to facilitate a business combination with Colombier Acquisition Corp. II and Metroplex Trading Company LLC doing business as GrabAGun.com. The company was incorporated in Texas on December 30, 2024, for the purpose of merging with Colombier prior to the transactions contemplated in the Merger Agreement. Following the closing of the Business Combination on July 15, 2025, GrabAGun Digital Holdings Inc. became the parent company of Colombier, now known as GAG Surviving Corporation Inc., and GrabAGun LLC, which was formerly Metroplex Trading Company LLC. The company's primary activities are organizational and administrative, related to the integration and oversight of its subsidiaries following the merger.

GrabAGun Digital Holdings Inc. does not generate revenue from its own operations. The company has neither engaged in any operations nor generated any operating revenues to date. Its only activities from inception through June 30, 2025 were organizational activities and those necessary to prepare for the initial Business Combination. For the three months ended June 30, 2025, the company reported a net loss of $21,320, and for the six months ended June 30, 2025, a net loss of $60,224, both consisting of general and administrative expenses. As of June 30, 2025, the company had aggregate cash of $0 and a working capital deficit of $61,114.

The company operates through the following segments: GrabAGun LLC and GAG Surviving Corporation Inc.

• GrabAGun LLC is engaged in the online retail sale of firearms, firearm parts, accessories, and related products through its website GrabAGun.com. The business includes the sale of rifles, handguns, shotguns, ammunition, optics, and other shooting sports equipment to consumers. It operates under federal firearm licenses issued pursuant to the Gun Control Act and special occupational taxpayer stamps issued pursuant to the National Firearms Act.

• GAG Surviving Corporation Inc. is a special purpose acquisition company subsidiary formed to facilitate the Business Combination. It does not conduct any independent operational activities and exists solely as a legal entity resulting from the merger with Colombier Acquisition Corp. II. Its current role is limited to corporate governance and compliance functions as a wholly owned subsidiary of GrabAGun Digital Holdings Inc.

GrabAGun Digital Holdings Inc. operates in the highly competitive online retail market for firearms and related accessories. The company's position is supported by the established brand and customer base of GrabAGun LLC, which operates in a niche e-commerce sector with specialized regulatory requirements. Competitive advantages include the company's federal firearm licensing, its online platform for direct-to-consumer sales, and its ability to offer a wide inventory of products. The industry is subject to fluctuating demand based on regulatory, political, and social factors, and the company faces competition from other online and brick-and-mortar firearms retailers.

The company serves individual consumers interested in firearms, hunting, sport shooting, and self-defense products. Specific customer names are not disclosed in the filing. The customer base consists of retail buyers purchasing through the GrabAGun.com website, including enthusiasts, sportsmen, and private individuals seeking firearms and accessories for lawful purposes.