Footwear was Nike’s largest product and service line in fiscal 2026, bringing in $30.54B of $46.40B (66%).
| Product and Service | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nike Brand | — | — | — | — | ||||||||||||||
| Footwear | $35.29B | $35.23B | $30.97B | $30.54B | ||||||||||||||
| Apparel | $13.93B | $13.87B | $13.05B | $13.50B | ||||||||||||||
| Other Products | — | — | — | — | ||||||||||||||
| Converse | — | — | — | — | ||||||||||||||
| Equipment | $1.76B | $2.11B | $2.22B | $2.22B | ||||||||||||||
| Other | $212.00M | $197.00M | $171.00M | $141.00M | ||||||||||||||
| Global Brand Divisions | — | — | — | — | ||||||||||||||
| Corporate | $27.00M | -$42.00M | -$97.00M | $2.00M | ||||||||||||||
| Total | $51.22B | $51.36B | $46.31B | $46.40B |
Nike brought in $46.40B from its five product and service lines in fiscal 2026, the year ended May 31, 2026. That was up 0.2% from $46.31B in fiscal 2025. Footwear was the largest at $30.54B (65.8%), ahead of Apparel at $13.50B (29.1%) and Equipment at $2.22B (4.8%). The other two lines brought in $143.00M combined.
Compared with fiscal 2025, Apparel grew fastest, up 3.5% to $13.50B, while Footwear fell the most, down 1.4% to $30.54B. From fiscal 2023 to 2026, combined revenue from these lines fell from $51.22B to $46.40B, a compound annual decline of 3.2%. Footwear's share of the total fell from 68.9% to 65.8%.
Nike Brand was Nike’s largest segment in fiscal 2026, bringing in $45.22B of $46.40B (97%).
| Segment | FY 2009 | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2015 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nike Brand | $48.76B | $49.32B | $44.71B | $45.22B | ||||||||||||
| Other Businesses | — | — | — | — | ||||||||||||
| Converse | $2.43B | $2.08B | $1.69B | $1.17B | ||||||||||||
| Global Brand Divisions | — | — | — | — | ||||||||||||
| Corporate | $27.00M | -$42.00M | -$97.00M | $2.00M | ||||||||||||
| Total | $51.22B | $51.36B | $46.31B | $46.40B |
Nike brought in $46.40B from its three segments in fiscal 2026, the year ended May 31, 2026. That was up 0.2% from $46.31B in fiscal 2025. Nike Brand was the largest at $45.22B (97.5%), ahead of Converse at $1.17B (2.5%) and Corporate at $2.00M (0.0%).
Compared with fiscal 2025, Nike Brand grew 1.1% to $45.22B, while Converse fell 30.6% to $1.17B. From fiscal 2023 to 2026, combined revenue from these segments fell from $51.22B to $46.40B, a compound annual decline of 3.2%. Nike Brand's share of the total rose from 95.2% to 97.5%.
Sales To Wholesale Customers was Nike’s largest revenue line in fiscal 2026, bringing in $28.06B of $46.40B (60%).
| Contract with Customer, Sales Channel | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 | FY 2026 |
|---|---|---|---|---|---|---|---|---|
| Sales To Wholesale Customers | $28.70B | $28.86B | $26.76B | $28.06B | ||||
| Sales Through Direct To Consumer | $22.28B | $22.35B | $19.48B | $18.20B | ||||
| Other | $212.00M | $197.00M | $171.00M | $141.00M | ||||
| Global Brand Divisions | — | — | — | — | ||||
| Corporate | $27.00M | -$42.00M | -$97.00M | $2.00M | ||||
| Total | $51.22B | $51.36B | $46.31B | $46.40B |
Nike brought in $46.40B from its four revenue lines in fiscal 2026, the year ended May 31, 2026. That was up 0.2% from $46.31B in fiscal 2025. Sales To Wholesale Customers was the largest at $28.06B (60.5%), ahead of Sales Through Direct To Consumer at $18.20B (39.2%) and Other at $141.00M (0.3%). The remaining revenue line, Corporate, brought in $2.00M.
Compared with fiscal 2025, Sales To Wholesale Customers grew 4.9% to $28.06B, while Sales Through Direct To Consumer fell 6.6% to $18.20B. From fiscal 2023 to 2026, combined revenue from these revenue lines fell from $51.22B to $46.40B, a compound annual decline of 3.2%. Sales To Wholesale Customers' share of the total rose from 56.0% to 60.5%.
Nike (NKE) reports its revenue by product and service, by segment and by contract with customer, sales channel. In fiscal 2026, Footwear was its largest product and service line, bringing in $30.54B (65.8% of the total), followed by Apparel at $13.50B (29.1%).
Footwear was Nike's largest product and service line in fiscal 2026, bringing in $30.54B, or 65.8% of the $46.40B total across its five product and service lines.
Nike Brand was Nike's largest segment in fiscal 2026, bringing in $45.22B, or 97.5% of the $46.40B total across its three segments.
Sales To Wholesale Customers was Nike's largest revenue line in fiscal 2026, bringing in $28.06B, or 60.5% of the $46.40B total across its four revenue lines.
Among Nike's product and service lines that make up at least 2% of revenue, Apparel grew fastest in fiscal 2026, up 3.5% from $13.05B to $13.50B.
Every figure comes from Nike's annual financial filings, as reported. Each line keeps the name Nike gives it, and years follow its fiscal calendar.
Nike's revenue by product and service goes back to fiscal 2009, with figures through fiscal 2026. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.