Niu Technologies (NASDAQ: NIU)

Niu Technologies designs, manufactures and sells high performance electric motorcycles, mopeds, bicycles, kick scooters and e bikes. The company’s product portfolio includes the NQi, MQi, UQi and FQi series for electric motorcycles, mopeds and bicycles, and the KQi and BQi series for kick scooters and e bikes. In addition to vehicles, Niu Technologies offers a range of NIU branded accessories and spare parts such as riding gear, storage boxes, phone holders and lifestyle apparel. The company integrates smart technology into its products through the NIU app which provides real time data, remote diagnostics and service functions. Niu Technologies operates in the electric two wheeled vehicles industry, focusing on battery powered two wheeled mobility solutions.

The company generates revenue primarily from the sale of its electric two wheeled vehicles and related accessories. It sells these products through an omnichannel model that comprises a city partner system in China with 623 city partners operating 4,540 franchised stores across 320 cities, business partners in more than 40 countries overseas, and its own online store alongside third party e commerce platforms. Revenue is also derived from value added services linked to the NIU app such as smart maintenance, repair requests and the NIU Cover insurance offering. The firm’s after sales services, including warranty repairs and maintenance, further support customer retention and repeat sales.

Niu Technologies holds a strong position in the battery powered electric two wheeled vehicles market, a rapidly growing segment of the broader electric two wheeled vehicles industry. The company differentiates itself through its brand recognition, product design awards, high performance specifications and extensive smart features. As of December 31 2025, Niu Technologies owned 617 patents, 1,028 registered trademarks and 33 copyrights, underscoring its innovation capacity. Its competitive advantages include an omnichannel retail model, a loyal customer base, continuous user feedback driven product development and a robust after sales service network.

The company serves individual consumers seeking personal mobility solutions as well as retail partners that stock its products. Specific retail partners include Best Buy in the United States and MediaMarkt in Europe, where its vehicles are displayed in dedicated store sections. In China, Niu Technologies relies on a network of city partners and franchised stores that provide local sales, service and customer engagement. Overseas, the company works with distributors, dealers and retailers in over 40 countries to reach international riders. Additionally, the NIU app and online store cater to direct consumers who prefer digital purchasing and after sales support.