Hong Kong was Natural Health Trends’s largest region in fiscal 2025, bringing in $32.67M of $39.78M (82%).
| Geography | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hong Kong | $38.44M | $34.90M | $35.11M | $32.67M | |||||||||||
| Russia | — | — | — | — | |||||||||||
| Taiwan | $2.49M | $2.18M | $1.59M | $1.54M | |||||||||||
| Taiwan, Province Of China | — | — | — | — | |||||||||||
| China | $2.02M | $1.24M | $1.58M | $946.00K | |||||||||||
| United States | $1.18M | $1.16M | $1.04M | $1.15M | |||||||||||
| Commonwealth Of Independent States (Russia, Kazakhstan & Ukraine) | — | — | — | — | |||||||||||
| Russia & Kazakhstan And Ukraine | — | — | — | — | |||||||||||
| Peru | $1.42M | — | — | — | |||||||||||
| North America | — | — | — | — | |||||||||||
| Canada | $664.00K | $710.00K | $535.00K | $475.00K | |||||||||||
| Peru & Colombia | — | $1.50M | $1.10M | $1.21M | |||||||||||
| Russia & Kazakhstan | $559.00K | $480.00K | $490.00K | $444.00K | |||||||||||
| Europe | $891.00K | $733.00K | $635.00K | $530.00K | |||||||||||
| South Korea | — | — | — | — | |||||||||||
| Other Foreign Countries | $806.00K | $583.00K | $589.00K | $477.00K | |||||||||||
| Japan | $676.00K | $450.00K | $292.00K | $333.00K | |||||||||||
| Korea (South), Won | — | — | — | — | |||||||||||
| Total | $49.13M | $43.92M | $42.96M | $39.78M |
Natural Health Trends brought in $39.78M from its 10 regions in fiscal 2025, the year ended December 31, 2025. That was down 7.4% from $42.96M in fiscal 2024. Hong Kong was the largest at $32.67M (82.1%), ahead of Taiwan at $1.54M (3.9%) and Peru & Colombia at $1.21M (3.0%). The other seven regions brought in $4.36M combined.
Compared with fiscal 2024, United States grew fastest, up 10.4% to $1.15M, while China fell the most, down 40.1% to $946.00K.
Natural Health Trends began breaking out Peru & Colombia in fiscal 2023, when it brought in $1.50M. Natural Health Trends stopped reporting Peru as a separate region after fiscal 2022, when it brought in $1.42M.
Primary Reporting was Natural Health Trends’s largest segment in fiscal 2025, bringing in $38.39M of $39.78M (97%).
| Segment | FY 2018 | FY 2024 | FY 2025 |
|---|---|---|---|
| Primary Reporting | $40.89M | $38.39M | |
| China | $1.58M | $946.00K | |
| Russia & Kazakhstan | $490.00K | $444.00K | |
| Total | $42.96M | $39.78M |
Natural Health Trends brought in $39.78M from its three segments in fiscal 2025, the year ended December 31, 2025. That was down 7.4% from $42.96M in fiscal 2024. Primary Reporting was the largest at $38.39M (96.5%), ahead of China at $946.00K (2.4%) and Russia & Kazakhstan at $444.00K (1.1%).
Compared with fiscal 2024, Primary Reporting fell 6.1% to $38.39M and China fell 40.1% to $946.00K.
Product was Natural Health Trends’s largest product and service line in fiscal 2025, bringing in $39.02M of $40.10M (97%).
| Product and Service | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|
| Product | $44.16M | $42.11M | $41.73M | $39.02M | |||||
| Product Sales | — | — | — | — | |||||
| Freight & Other | — | — | — | — | |||||
| Administrative Fees, Freight & Other | $5.19M | $2.01M | $1.54M | $1.08M | |||||
| Total | $49.35M | $44.12M | $43.27M | $40.10M |
Natural Health Trends brought in $40.10M from its two product and service lines in fiscal 2025, the year ended December 31, 2025. That was down 7.3% from $43.27M in fiscal 2024. Product was the largest at $39.02M (97.3%), ahead of Administrative Fees, Freight & Other at $1.08M (2.7%).
Compared with fiscal 2024, Product fell 6.5% to $39.02M and Administrative Fees, Freight & Other fell 30.1% to $1.08M. From fiscal 2022 to 2025, combined revenue from these lines fell from $49.35M to $40.10M, a compound annual decline of 6.7%. Product's share of the total rose from 89.5% to 97.3%.
Natural Health Trends (NHTC) reports its revenue by geography, by segment and by product and service. In fiscal 2025, Hong Kong was its largest region, bringing in $32.67M (82.1% of the total), followed by Taiwan at $1.54M (3.9%).
Hong Kong was Natural Health Trends' largest region in fiscal 2025, bringing in $32.67M, or 82.1% of the $39.78M total across its 10 regions.
Primary Reporting was Natural Health Trends' largest segment in fiscal 2025, bringing in $38.39M, or 96.5% of the $39.78M total across its three segments.
Product was Natural Health Trends' largest product and service line in fiscal 2025, bringing in $39.02M, or 97.3% of the $40.10M total across its two product and service lines.
Among Natural Health Trends' regions that make up at least 2% of revenue, United States grew fastest in fiscal 2025, up 10.4% from $1.04M to $1.15M.
Every figure comes from Natural Health Trends' annual financial filings, as reported. Each line keeps the name Natural Health Trends gives it, and years follow its fiscal calendar.
Natural Health Trends' revenue by geography goes back to fiscal 2011, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.