Other was Natures Sunshine Products’s largest region in fiscal 2025, bringing in $172.57M of $480.14M (36%).
| Geography | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 | FY 2023 | FY 2024 | FY 2025 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Total Net Sales Revenue | — | — | — | — | ||||||||||||
| Revenue, Net | — | — | — | — | ||||||||||||
| Other | $195.64M | $204.48M | $160.56M | $172.57M | ||||||||||||
| United States | $122.86M | $129.31M | $127.92M | $133.39M | ||||||||||||
| Korea | — | — | $51.36M | $50.84M | ||||||||||||
| South Korea | $54.94M | $49.85M | — | — | ||||||||||||
| South Korea (Synergy) | — | — | — | — | ||||||||||||
| Taiwan | $48.47M | $61.69M | $70.58M | $67.28M | ||||||||||||
| Japan | — | — | $43.94M | $56.07M | ||||||||||||
| Total | $421.91M | $445.32M | $454.36M | $480.14M |
Natures Sunshine Products brought in $480.14M from its five regions in fiscal 2025, the year ended December 31, 2025. That was up 5.7% from $454.36M in fiscal 2024. Other was the largest at $172.57M (35.9%), ahead of United States at $133.39M (27.8%) and Taiwan at $67.28M (14.0%). The other two regions brought in $106.91M combined.
Compared with fiscal 2024, Japan grew fastest, up 27.6% to $56.07M, while Taiwan fell the most, down 4.7% to $67.28M.
Natures Sunshine Products began breaking out Korea in fiscal 2024 and Japan in fiscal 2024. Natures Sunshine Products stopped reporting South Korea as a separate region after fiscal 2023, when it brought in $49.85M.
General Health was Natures Sunshine Products’s largest segment in fiscal 2022, bringing in $118.09M of $311.23M (38%).
| Segment | FY 2010 | FY 2011 | FY 2012 | FY 2013 | FY 2014 | FY 2015 | FY 2016 | FY 2017 | FY 2018 | FY 2019 | FY 2020 | FY 2021 | FY 2022 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Revenue, Net | — | — | — | — | |||||||||
| General Health | $59.85M | $98.34M | $65.38M | $118.09M | |||||||||
| Total Net Sales Revenue | — | — | — | — | |||||||||
| Cardiovascular | $44.54M | $56.35M | $48.02M | $69.70M | |||||||||
| Digestive | $57.51M | $32.85M | $37.13M | $57.48M | |||||||||
| Immunity | $20.47M | $23.04M | $19.56M | $23.46M | |||||||||
| Immune | — | — | — | — | |||||||||
| Weight Management | $17.07M | $18.47M | $25.82M | $32.11M | |||||||||
| Personal Care | $13.75M | $18.19M | $17.77M | $9.21M | |||||||||
| Shipping & Handling | $6.20M | $3.40M | $1.70M | $1.20M | |||||||||
| Total | $219.40M | $250.64M | $215.38M | $311.23M |
Natures Sunshine Products brought in $311.23M from its seven segments in fiscal 2022, the year ended December 31, 2022. That was up 44.5% from $215.38M in fiscal 2021. General Health was the largest at $118.09M (37.9%), ahead of Cardiovascular at $69.70M (22.4%) and Digestive at $57.48M (18.5%). The other four segments brought in $65.97M combined.
Compared with fiscal 2021, General Health grew fastest, up 80.6% to $118.09M, while Personal Care fell the most, down 48.2% to $9.21M. From fiscal 2019 to 2022, combined revenue from these segments grew from $219.40M to $311.23M, a compound annual growth rate of 12.4%. General Health's share of the total rose from 27.3% to 37.9%.
Natures Sunshine Products (NATR) reports its revenue by geography and by segment. In fiscal 2025, Other was its largest region, bringing in $172.57M (35.9% of the total), followed by United States at $133.39M (27.8%).
Other was Natures Sunshine Products' largest region in fiscal 2025, bringing in $172.57M, or 35.9% of the $480.14M total across its five regions.
General Health was Natures Sunshine Products' largest segment in fiscal 2022, bringing in $118.09M, or 37.9% of the $311.23M total across its seven segments.
Among Natures Sunshine Products' regions that make up at least 2% of revenue, Japan grew fastest in fiscal 2025, up 27.6% from $43.94M to $56.07M.
Every figure comes from Natures Sunshine Products' annual financial filings, as reported. Each line keeps the name Natures Sunshine Products gives it, and years follow its fiscal calendar.
Natures Sunshine Products' revenue by geography goes back to fiscal 2010, with figures through fiscal 2025. The latest four fiscal years are free to view, and the full history is available with a Business Quant subscription.